Nissan has unveiled the all-new, all-electric Juke at its Vision event at the company’s global headquarters in Japan, marking a major step forward in its electrification strategy in Europe. As the region’s electric vehicle (EV) market continues to grow, Nissan is building on its 15 years of EV leadership to meet an array of customer needs while navigating a complex and competitive market environment.
Agile, compact, and unmistakably Nissan, this first-ever EV Juke carries personality and emotion into the EV era, reimagining one of Europe’s most distinctive compact crossovers. It forms part of Nissan’s broader strategy to offer an electrified powertrain for every type of customer today.
Since its original launch in 2010, Juke has captured the imagination of 1.5M customers across Europe, reshaping the compact crossover segment with its daring and unconventional design. The new Juke retains that character while introducing a fully electric powertrain, supporting Nissan’s journey towards to zero-emission mobility.
The all-electric Juke joins a growing European EV line-up including the new Micra, third-generation Leaf, Ariya crossover and Townstar LCV, as well as a new A-segment EV to come. The Juke EV will join the third-generation Leaf in offering Vehicle-to-Grid technology, supporting the integration of EVs into the wider energy ecosystem.
Alongside its expanding EV line-up, Nissan continues to offer its e‑POWER hybrid technology, delivering an EV-like driving experience without the need to plug in. Hybrid models such as Qashqai e‑POWER and Juke HEV will remain an important part of the line-up, ensuring customers have access to technologies that suit their needs today.
“Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future,” said Massimiliano Messina, Chairman, Nissan AMIEO. “With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.”
The all-new, all-electric Juke will be built at Nissan’s Sunderland Plant in the UK, reinforcing the site’s central role in the company’s global EV strategy. Already home to Leaf and with the first trial phase of Juke production starting in the coming weeks, Sunderland Plant remains the cornerstone of Nissan’s electrified manufacturing footprint in Europe.
The commitment is supported by Nissan’s broader regional capabilities, including its design, engineering and development network across the UK, Spain and Germany. Together, these operations underline Nissan’s long-term investment in Europe as both a production and innovation hub – designing, engineering and manufacturing vehicles in Europe, for European customers.
“JUKE has always stood for bold design and a willingness to challenge convention. With this third generation, we are bringing that spirit into the electric age,” said Clíodhna Lyons, Region Vice President, Product, Brand & Marketing Strategy, Nissan AMIEO. “As our first fully electric JUKE, it will help us reach new customers while expanding choice across our electrified range.”
Power Drive 