Tag: cars

Rolls-Royce Phantom: 100 Years Of Perfection

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In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque’s portfolio – the very apex of excellence.

Each iteration, up to and including the eighth generation currently being handcrafted at the Home of Rolls-Royce at Goodwood, has seen advances in design, engineering, materials and technology. Today, Phantom is the ultimate blank canvas for Bespoke commissions, where clients can bring their most elaborate, imaginative and personal visions to life. Inspiration for Bespoke commissions is everywhere, and Phantom’s scale, elegance, presence and adaptability enable it to be whatever its owner wishes it to be. Recent inspirations include haute couture (Phantom Syntopia), famous films (Phantom Goldfinger), Chinese culture (Phantom Extended ‘Year of the Dragon’) and the marque’s own Spirit of Ecstasy Mascot (Phantom Scintilla).

Phantom has always had the same fundamental aim: to provide the most magnificent, desirable and, above all, effortless motor car in the world – the very best of the best. At the start of Phantom’s anniversary year, Rolls-Royce reveals the fascinating story behind its pinnacle product, and how it earned – and maintained – that reputation through a century of constant, often profound change.

Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars said, “One hundred years ago, Rolls-Royce launched the first motor car to bear what would become the most evocative and enduring nameplate in its history: Phantom. Through eight generations, Phantom’s fundamental role as the pinnacle Rolls-Royce motor car has always been the same: to be the most magnificent, desirable and above all, effortless motor car in the world – the very best of the best. In many respects, the history of Phantom is the history of Rolls-Royce: always moving with the times and its clients’ needs and requirements, transcending fleeting trends and providing the setting for the most remarkable executions of craft and artistry, all while resolutely refusing to compromise its core engineering and design principles. We’re proud to continue this tradition of excellence, elegance and serenity into the next 100 years.”

A NEW BEGINNING
Rolls-Royce first earned the accolade of ‘the best car in the world’ with the 40/50 H.P., universally known as the Silver Ghost, launched in 1906. The key to its legendary reputation was Henry Royce’s principle of constant improvement to its underlying engineering, which he conducted on an almost chassis-by-chassis basis.

By 1921, Royce realised the Silver Ghost’s design was reaching the point where no further developments would be possible without compromising either smoothness or reliability – both by now essential elements of the Rolls-Royce character and legend. He therefore began work on its replacement.

Original Advertisement from The Times Newspaper, Saturday 2 May 1925 read: “Rolls-Royce Ltd beg to announce that, after prolonged tests, they can now demonstrate and accept orders for a new 40/50 H.P. chassis. The 40/50 H.P. chassis hitherto manufactured by them will be sold as before… The original chassis of this type was the famous Silver Ghost, and to prevent confusion such chassis will be known as the Silver Ghost model, whereas the new chassis will be known as the New Phantom.”

Despite being couched in terms that today seem rather quaint and stilted, this advertisement made history. It was the first public acceptance by Rolls-Royce that the outgoing model would be called Silver Ghost officially, rather than as a byname. More significantly, it was the first recorded use of the Phantom name.

COPYRIGHT JAMES LIPMAN

THE GAME OF THE NAME
Although there is no specific documentary evidence, it seems safe to assume that the Phantom name was coined by Rolls-Royce’s energetic and ever-inventive Commercial Managing Director, Claude Johnson. It was he who recognised that naming the company’s products could act as a sales device, and it was his fertile imagination that produced the inspired sobriquet ‘Silver Ghost’ for the otherwise prosaically titled 40/50 H.P. in 1907. That same year, he christened another 40/50 H.P. ‘Green Phantom’, before bestowing the rather more evocative ‘Silver Phantom’ on two examples in 1909.

Johnson clearly understood the power of names like Phantom, Wraith and Ghost to convey the products’ supernatural quietness and ethereal grace; all have graced Rolls-Royce motor cars in the modern era for precisely the same reason. How different history would have been had one of his more fanciful efforts – The Dreadnought, The Cookie, Yellow Bird, The Elusive Pimpernel – been adopted instead.

THE BASIS FOR GREATNESS
The Times advertisement also assured readers the New Phantom would retain the “sweet running qualities always associated with Rolls-Royce products”. At this time, Rolls-Royce supplied only rolling chassis, with the form, styling and appointment of the motor car itself in the hands of independent coachbuilders, who created bespoke bodywork to the owner’s specification. Rolls-Royce offered the New Phantom in long-wheelbase form, suitable for formal saloon and limousine designs, and with a shorter wheelbase ideal for owner-driver motor cars with closed, open and ‘sportier’ coachwork.

Then as now, Phantom’s generous proportions enabled owners to specify almost any detail or indulgence they wished. Some clients asked for concealable writing desks or swiveling occasional seats in their long-wheelbase limousines, while owner-drivers are known to have requested safes, dedicated spaces to stow golf clubs and even, in one famous instance, a secret compartment in which to carry diamonds.

On 8 May 1925, The Autocar magazine published its review of the new model. “Few are the firms engaged in the manufacture of motor cars who enjoy quite such a reputation as Rolls-Royce Ltd,” it enthused. “Almost the conjoined names have become the household word for luxury, and every novelist worthy of the name imparts a distinguished air to any character by crediting him or her with the possession of one of the firm’s cars.” With Phantom, Rolls-Royce had clearly succeeded in not only maintaining, but furthering the qualities established and made famous by the Silver Ghost.

ONWARDS AND UPWARDS
Though undoubtedly gratifying, such encomiums did not distract Henry Royce. The design of the original New Phantom had closely followed that of its predecessor, Silver Ghost – so closely, in fact, that some modern enthusiasts refer to it as a ‘Super Ghost’. Over the next four years, Royce continued to refine his design until, in 1929, The Times carried a fresh advertisement announcing the arrival of Phantom II. The advertisement listed all the engineering improvements and upgraded components that justified its designation as an entirely new model.

VIVE LA DIFFÉRENCE
Somewhat ironically, the only person who remained unimpressed was Royce himself, who insisted that even the short-wheelbase Phantom II was irritatingly oversized for his personal use. He therefore instructed his design team to develop a more compact, sporting Phantom II variant which he could enjoy driving across France to his winter home at Le Canadel on the Côte d’Azur.

The designers dutifully produced a close-coupled car, 26EX – ‘EX’ standing for ‘Experimental’ – on an adapted short Phantom II chassis. Records show that neither the Rolls-Royce sales department nor the factory were keen on the concept; indeed, had it not been intended as Royce’s personal transport, it might not have been built at all.

As it transpired, a highly successful continental sales tour demonstrated there was, in fact, great demand for a car capable of high-speed touring over long distances on the smooth, straight roads of Europe. Rolls-Royce successfully met this demand with the now highly prized Phantom II Continental – perhaps the only pre-Goodwood Phantom variant in which weight, wind resistance and other performance-related factors were afforded equal consideration with out-and-out passenger comfort.

Montgomery Rolls-Royce Phantom 2 Photo: James Lipman / jameslipman.com

A NEW POWER RISING
By the time of Royce’s death in 1933, the company was already only too aware that luxury car customers were seeking models that offered more power without sacrificing comfort or excellence. American competitors including Cadillac, Lincoln and Packard were responding with straight-8, V12 and even V16-cylinder engines, which were rapidly eclipsing the large-horsepower, in-line six-cylinder units that had served Rolls-Royce so well for so long.

Given this commercial pressure and the company’s proven experience in designing and building aero-engines, it was inevitable that the next Phantom would have a V12 engine. In accordance with tradition, Phantom III’s arrival in 1936 was announced in The Times, which informed the public that “many outstanding features distinguish this car from its famous predecessor the Phantom II”.

Chief among these was the new engine, with 12 cylinders “giving greater engine smoothness, flexibility, silence and acceleration” – all key requirements for Rolls-Royce’s fabled effortless progress. The new V12 engine was also more compact than the old straight-6, allowing a shorter bonnet and larger passenger compartment. Most importantly, however, it delivered the increased power customers demanded – 165 H.P. against the 120 H.P. of Phantom II, rising to 180 H.P. in later cars.

Comfort was further improved with independent front wheel suspension. “This is particularly noticeable in the back seats under all road conditions and is further enhanced by remarkable road holding qualities and stability on corners even at high speeds”, the advertisement noted, while Phantom III’s new chassis frame allowed for wider, more comfortable back seats.

And it wasn’t just passengers who benefited. As the advertisement pointed out, Phantom III made life more relaxing for owner-drivers and chauffeurs, too, explaining: “A modification in the position of the change-speed [gear lever] and brake levers gives easy entrance to the driver’s seat from the offside… the steering is lighter in operation, has a larger steering lock and the car is more easily manoeuvred by reason of the shorter wheelbase.”

Phantom III was suited to all manner of coachwork styles, and both owner-driver and chauffeured use. And while it was never able to beat its American rivals on price, such was Rolls-Royce’s reputation that it remained the only choice for those who wanted to experience the greatest possible comfort and be seen to be driving the very best.

A CHANGING WORLD
The Phantom name had graced the very best of the best cars in the world for some 14 years when war broke out in 1939. Rolls-Royce ceased all motor car production, and when peace returned in 1945, the company found itself in an entirely different world – but one it had anticipated and prepared for.

Rolls-Royce had correctly foreseen that under post-war austerity, it would need to make its motor cars less complex, easier to service, much less expensive to produce and able to use common parts. At the same time, it was adamant that there would be no reduction in quality.

Its solution was the Rationalised Range, which debuted in 1946 with Silver Wraith. Its new straight-6-cylinder engine was a backward step from the V12 engine of Phantom III, but relevant in straitened times. There seemed to be no place in the modern world for Phantom.

A ROYAL INTERVENTION
The Phantom story might well have ended there, but for two serendipitous events.

As part of the ongoing development process for the Rationalised Range, engineers produced four experimental EX cars on a 229.5-inch chassis with a straight-8 engine. One of these, fitted with a Park Ward & Co limousine body, was officially named Silver Phantom (and unofficially known as Big Bertha). A smaller, lighter saloon version, known as the Scalded Cat, followed.

At the same time, the Royal Household was seeking to replace its ageing fleet of Daimlers – the marque it had favoured since the motor car was invented – but was unhappy with the range then on offer.

In 1950, Rolls-Royce was asked to supply a formal limousine for Royal duties. The company had long been keen to usurp Daimler in the Royal Mews, and gladly produced a ‘one-off’ straight-8 long-chassis limousine with coachwork by H J Mulliner. During manufacture, the car was given the codename Maharajah, and remains in active service at the Royal Mews under that name to this day.

When requests for similar motor cars followed from other Royalty and Heads of State, Rolls-Royce was happy to oblige. The company decided it would be fitting that for such prestigious cars to resurrect the Phantom name. Over the next seven years, the marque produced just 18 examples of Phantom IV, including a second motor car for the Royal Mews, a landaulette named Jubilee, delivered in 1954.

THE LAST HURRAH
The pinnacle Rolls-Royce experience became somewhat more widely available once again in 1959 with the launch of Phantom V – a splendid limousine fitted with coachwork by both the marque’s in-house coachbuilder, Park Ward & Co., and other independent companies, including James Young Ltd and H. J. Mulliner & Co. (Rolls-Royce would go on to acquire the latter, merging it with their own coachbuilder to form Mulliner Park Ward). Two motor cars, known as Canberra I and Canberra II, were built for Royal service, featuring transparent Perspex cupolas over the rear compartments and concealed lighting to better view the occupants on formal occasions.

After 13 years and 832 examples, Phantom V had received enough technical upgrades to be designated as Phantom VI. As with all its forebears, this new iteration prioritised comfort, with separate air conditioning systems for the front and rear compartments. Most of the 374 examples were limousines with coachwork by in-house Mulliner Park Ward Ltd., or James Young Ltd.: the last Phantom VI, a landaulette, was delivered to the Sultan of Brunei in 1993.

Phantom VI was the final body-on-chassis model Rolls-Royce ever produced, and its discontinuation effectively ended the tradition of coachbuilding until it was revived at Goodwood in 2017 with ‘Sweptail’.

PHANTOM REBORN
When the marque was relaunched at the new Home of Rolls-Royce at Goodwood, a ‘Phantom-type’ model quickly emerged as the natural and obvious choice for its inaugural motor car. The design concept, for which legendary Rolls-Royce designer John Blatchley was consulted and of which he approved, included signature elements inherited from previous generations. These included a long wheelbase with the front wheels well to the fore and a minimal front overhang of the bodywork, a long bonnet comprised of a massive expanse of metal along the side, and a rising sweep of the door edge towards the front windscreen pillars.

Rolls-Royce Motor Cars’ first Design Director of the Goodwood era, Ian Cameron, formed a specific team to create the interior design for the much-anticipated new model. Their remit was to express the ambience of past Phantoms and the traditional high-quality materials of coachbuilding – leather, wood, deep-pile carpeting – in a totally up-to-date way.

At one minute past midnight, on 1 January 2003, the first Phantom VII was handed over to its new owner. Unlike every Phantom that had gone before, it was built entirely in-house by Rolls-Royce Motor Cars, with spaceframe bodywork to a single design rather than coach built. In one important sense, however, it retained a link with its heritage, in that every car was hand-built by a team of skilled craftspeople. Furthermore, the marque’s Bespoke programme meant Phantom was effectively a blank canvas on which patrons could realise their own visions and desires.

THE EVOLUTION CONTINUES
Over its 13-year lifespan, Phantom VII cemented Rolls-Royce as the world’s pre-eminent super luxury motor manufacturer, and its own place as the marque’s pinnacle product. But just like their predecessors, Rolls-Royce’s designers and engineers understood that perfection is a moving target: that Phantom was never ‘finished’.

In 2017, Rolls-Royce presented Phantom VIII. This was the first Rolls-Royce to be built on the Architecture of Luxury, an advance on the all-aluminium spaceframe used on Phantom VII, and designed to underpin every future motor car produced at Goodwood.

Phantom VIII was specifically designed to be the ultimate canvas for Bespoke commissions. With this in mind, it is the only Rolls-Royce model to feature the Gallery – an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design.

This singular focus has made Phantom the subject of some of the most technically ambitious and challenging Bespoke projects ever undertaken by the marque’s designers, engineers and specialist craftspeople. Commissions such as Phantom Syntopia, Phantom Oribe, Phantom Koa and Phantom ‘Inspired by Cinque Terre’ all incorporate features, materials and engineering innovations never seen before in a Rolls-Royce or any other motor car. Each is a unique, one-of-one creation that will never be repeated, echoing the very first Phantoms that were individually hand-built for their commissioning owners.

THE ESSENCE OF PHANTOM
For 100 years, the Phantom name has occupied a unique position in the Rolls-Royce product family and story. While the standards of quality, engineering and design are consistent across all Rolls-Royce motor cars, Phantom has always been the grandest, most impressive and, above all, most effortless motor car being built in series production by the marque at any given moment.

Through all its eight generations, Phantom has never been compromised by existing engineering orthodoxy, fleeting trends or development costs. From Henry Royce’s original New Phantom to today’s Phantom VIII, the essential purpose behind Phantom has always remained the same: to build the motor car that offers owner-drivers and passengers alike the most comfortable, satisfying experience available in the world at that moment in time – the unassailable pinnacle of luxury and motoring excellence.

The New Škoda Enyaq Unveiled

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Škoda Auto is advancing its electrification strategy with the introduction of the new Enyaq family, one of Europe’s most successful all‑electric model series. Notably, both the Škoda Enyaq and the Škoda Enyaq Coupé now feature the brand’s new Modern Solid design language, reinforcing their visual appeal. The updated Enyaq boasts optimised aerodynamics, along with more sustainable materials and extensive standard equipment. Additionally, the new Enyaq family introduces enhanced digital capabilities and more advanced assistance systems.

Klaus Zellmer, CEO of Škoda Auto, says: “Since their launch in 2020, the Enyaq and Enyaq Coupé have made e-mobility a reality for over 250,000 customers, along with their families and friends. Now the new Enyaq series brings fresh options and improvements to the table, including an even more stylish design. I’m grateful to our customers for making the Enyaq one of Europe’s most popular fully electric vehicles. We want to excite the market further by building on our existing Enyaq strengths such as the generous amount of space, efficient drivetrains and excellent value proposition. Our new Modern Solid design language, more comprehensive standard equipment, and new digital features combine to make the Enyaq models even better everyday companions.”

The new Enyaq now comes with even more extensive equipment as standard, including heated front seats & steering wheel, tri-zone climate control, keyless entry with walk away function, predictive adaptive cruise control, blind spot detection, wireless charging with cooling function, rear USB-ports and an electric boot with kick activation (Virtual pedal). Remote Park Assist and Remote Trained Parking are new optional digital features. The new Enyaq offers two battery sizes and three powertrain options: the Enyaq 60 and Enyaq 85 each have one electric motor and rear-wheel drive, while the Enyaq 85x comes with an additional motor at the front and all-wheel drive.

For the interior, customers can choose between six distinct Design Selections. The new sustainable Lodge Design Selection, inspired by the Modern Solid design language, uses eco‑friendly materials and orange details that include the seat belts, whilst the new Lounge Design Selection is predominantly grey and combines artificial leather and microsuede with contrasting mint green stitching. There is also a Suite Cognac Design Selection with elegant cognac-coloured seats covered in leather that has been tanned using olive leaf extract.

Martin Jahn, Škoda Board Member for Sales and Marketing, adds: “The new Enyaq marks the next step in our e-campaign. Following its predecessor’s strong performance, surpassing overall BEV market growth in Europe in 2024, this second generation of our best-selling Enyaq series is set to build on that success. The new Enyaq charges from 10 to 80 per cent in just 28 minutes or less and features a completely new design as well as an enhanced user experience. Innovations such as Remote Park Assist and the improved functionality of the MyŠkoda app will make everyday life even more convenient for our customers.”

Honda Presents World Premiere Of Honda 0 Saloon And Honda 0 SUV Prototypes At CES 2025

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Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.

  • Honda 0 Saloon

By further advancing the concept model introduced last year at CES 2024, the Honda 0 Saloon prototype was developed in preparation for a market launch in 2026. While maintaining the exact styling design of the concept model, the prototype features both the low height and sporty styling that sets the Saloon apart from other EVs, and an interior space that is more spacious than people would expect based on the exterior dimensions.

The Honda 0 Saloon, the flagship model of the Honda 0 Series, will be based on the newly developed dedicated EV architecture and will feature a number of next-generation technologies that embody the “Thin, Light and Wise” development approach.

At CES 2025, Honda is focusing on introducing certain technologies and features that contribute to the “Wise” value of the Honda 0 Saloon. This includes the highly reliable Level 3 automated driving technology, which Honda put into practical use for the first time in the world, as well as “ultra-personal optimization” that will offer a mobility experience customized for each individual user, which will become possible with the ASIMO OS. 

The production model of the Honda 0 Saloon is scheduled to be introduced first in the North American market in 2026, then in global markets, including Japan and Europe. 

  • Honda 0 SUV

Based on the Space-Hub concept model unveiled at CES 2024, proposing the new value of EVs as a “space” for people that Honda will offer with its future EV models, the company has now presented the prototype of a mid-size EV SUV – which will be the first Honda 0 Series model. By applying the “Thin, Light, and Wise” approach to an SUV, the interior space was further increased, and a spacious cabin was achieved with an outstandingly clear and unrestricted field of view with great flexibility.

Alongside the wide variety of next-generation technologies, the Honda 0 SUV will apply high-precision attitude estimation and stabilization control. This is based on 3D gyro sensors, technology Honda has amassed through the development of its original robotics technologies, to enable dynamics at the will of the driver on various road surfaces.

The production model of the Honda 0 SUV is scheduled to be introduced first in North American market in the first half of 2026, then in global markets, including Japan and Europe. 

  • ASIMO OS

Honda 0 Series models will be equipped with the ASIMO OS, an original vehicle OS developed by Honda, which will be the core technology to achieve the ‘Wise’ value of the global EV series.

ASIMO was a humanoid robot capable of autonomous walking, developed as part of Honda fundamental technology research with the aim of helping people while coexisting with those in society. Honda began robotics research and development in 1986, and introduced ASIMO in 2000, becoming an icon in the field of robotics from the 2000s through 2010s and loved by people all over the world.

Even after concluding development of ASIMO, Honda has been further advancing its robotics technologies, including those that recognize external environments and autonomous behavior control enabling ASIMO to understand the intentions of people around it. By combining such robotics technologies with advanced intelligence technologies for the Honda 0 Series, the company strives to offer a unique value for software defined vehicles (SDVs).

As a software platform, ASIMO OS will apply integrated control of electronic control units (ECUs) for vehicle systems such as automated driving / advanced driver assistance systems (AD/ADAS) and the in-vehicle infotainment (IVI) system.

By constantly updating the in-vehicle software through over the air (OTA) updates even after the purchase of the vehicle, functions and services will be continuously advanced in accordance with the preferences and needs of each user. The functions and services subject to constant updates include those which enhance the value of “space” and the digital UX, that ensures a fun and comfortable mobility experience. Also, integrated control of dynamics unique to Honda, that determines the joy of driving, enabling the driver to feel at one with the vehicle.

  • Automated driving (AD) technology

In 2021, Honda became the world’s first automaker to put Level 3 automated driving equipment into practical use with the launch of the all-new Legend equipped with Honda SENSING Elite, which qualified for Level 3 automated driving (eyes-off), and conditional driving automation in limited areas.

Honda developed Honda SENSING Elite to put this AD technology into practical use by anticipating all driving conditions and scenarios based on the premise that, in addition to reducing the number of traffic collisions in society, Honda AD must completely eliminate traffic accidents that people think a “human driver could avoid.”

Honda believes that the widespread use of eyes-off technology will lead toward the realization of zero traffic collision fatalities in the future. Based on this belief, Honda will strive to offer affordable automated driving vehicles to more customers around the world through the Honda 0 Series.

To this end, Honda has applied an original Honda AI technology that combines the unsupervised learning*1 technology of Helm.ai and the behavior models of experienced drivers, which enable AI to learn with smaller amounts of data, and efficiently expand the range of situations where automated driving and driver assistance can be available.

In addition, Honda will apply its original cooperative AI developed through research into people and mobility to further improve the precision of cooperative behavior, such as yielding the right of way to others on the road, which is difficult even for a human driver. By applying these advanced technologies, Honda will realize a highly reliable driver assistance system that can respond quickly and appropriately to unexpected situations, such as an animal darting into the lane or an object falling onto the road.

Honda 0 Series models will be equipped with a system that enables the expansion of the range of driving conditions where driver assistance and Level 3 automated driving will be available. This expansion will start with eyes-off technology available in traffic congestion on highways, and will continue through OTA updates.

With Level 3 automated driving, the vehicle will be in charge of driving, which will enable a human driver to perform a “second task” while en route to their destination, whether watching a movie or remotely joining a meeting. Honda will further advance its technologies and become the first automaker to expand the application of eyes-off functions to all driving situations, opening up new possibilities for mobility.

  • Development of SoC dedicated to Honda 0 Series

Honda and Renesas Electronics Corporation (Renesas) have announced an agreement to develop a high-performance system-on-chip (SoC) to realize the future SDVs the company aims to achieve with Honda 0 Series models.

For next generation models, which will be launched in the late 2020s, Honda will adopt a centralized E&E architecture that combines multiple ECUs, responsible for controlling vehicle systems, into a single, core ECU. This will serve as the heart of the SDV and manage various vehicle systems, such as AD/ADAS, powertrain control, and comfort features. To achieve this, the ECU requires a SoC that provides higher processing performance than traditional systems, while minimizing any increase in power consumption.

To fulfill such requirements, Honda and Renesas will realize a system that utilizes multi-die chiplet technology*2 to combine the Renesas generic fifth generation (Gen 5) R-Car X5 SoC series with an AI accelerator optimized for AI software developed independently by Honda. With this combination, the two companies aim to develop a system that achieves one of the industry’s top class AI performances of 2,000 TOPS*3 (Sparse) with 20 TOPS/W power efficiency.

*1 Unsupervised learning is one of the methods of machine learning, which supports AI. Unlike supervised learning through which AI learns the correct answers to derive from labeled input data, unsupervised learning lets AI learn without being provided with the correct answers and derives the patterns and unique characteristics of the unlabeled data on its own.
*2 Technology to build a system by combining multiple chips (dies) with different functions
*3 Tera Operations Per Second (TOPS) is a metric of AI processing performance and measures the number of operations that can be performed per second. Based on a sparse AI model. 

Kia India Achieves Record 255,038 Deliveries In 2024, Fueling Strong Growth and Nationwide Expansion

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Kia India has achieved a historic milestone by delivering 255,038 vehicles in 2024. This marks a 6% increase over the 240,919 units delivered in 2023, making it the highest-ever delivery performance in the company’s history.

Throughout the year, Kia India focused on strengthening its presence across Tier-I and Tier- II cities, reflecting its commitment to reaching new customers in every corner of the country. In 2024, the company opened 126 new dealerships and 36 Certified Pre-Owned (CPO) outlets, expanding its network to 700 touchpoints across 301 cities nationwide.

The Kia Sonet was a key driver of this success, with the delivery of 102,337 units, solidifying its leadership in the highly competitive sub-compact SUV segment. The Sonet’s continued popularity was complemented by strong performances from the Seltos and Carens, further bolstering Kia India’s position in the market. Additionally, the brand set a new benchmark by delivering over 563 units of the luxurious Carnival Limousine within just two months of its launch.

Kia India’s international reach also grew, with exports totaling 25,404 units in 2024, underscoring the increasing global appeal of its vehicles.

Commenting on this landmark achievement, Mr. Hardeep Singh Brar, Senior Vice President and Head of Sales and Marketing at Kia India, said, “2024 has been a defining one for Kia India. Our focus on ensuring the timely delivery of our vehicles has not only allowed customers to enjoy their favorite Kia models but also strengthened our foundation for future growth. Expanding our touchpoints across the country is not just a strategy for immediate gains—it’s a long-term investment in building customer trust and expanding our reach. As we move into 2025, we are excited about the upcoming launch of the Syros, which promises to redefine the Indian automotive landscape. With this, we will set new industry benchmarks and reinforce our leadership position in the market.”

Volvo Cars Reports New Global Sales Record In 2024

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Volvo Cars set a new global sales record as the company reports full-year sales of 763,389 cars during 2024, an increase of 8 per cent compared with the full year of 2023. For the month of December, Volvo Cars sold 73,804 cars globally, a decrease of 3 per cent compared to December 2023.

Volvo Cars also saw a significant increase in sales of its electrified cars. For the full year 2024, Volvo Cars sold 175,194 fully electric cars, an increase of 54 per cent compared with 2023, and 177,593 plug-in hybrid cars, a 16 per cent increase compared with 2023. Sales of electrified models accounted for 46 per cent of all Volvo cars sold globally during 2024. Sales of fully electric cars accounted for 23 per cent of all Volvo cars sold globally during 2024, compared with 16 per cent in 2023. 

European sales reached 369,685 cars during 2024, an increase of 25 per cent compared with 2023. Volvo Cars’ line-up of electrified models – fully electric and plug-in hybrid cars – accounted for 65 per cent of all the cars sold in the region last year.

Volvo Cars’ US sales for 2024 amounted to 125,243 cars, down 3 per cent compared to the full year of 2023. The number of electrified models sold increased by 20 per cent and accounted for 34 per cent of all cars sold in the US during the year.

Sales in China decreased 8 per cent compared to 2023, resulting in 156,370 sold cars during 2024. Overall, sales of electrified models grew 3 per cent during the January-to-December period.

For 2024, the Volvo XC60 was the top-selling model with sales of 230,853 cars (2023: 228,646), followed by the XC40/EX40 with total sales of 173,890 cars (2023: 200,670) and the XC90 at 108,621 cars (2023: 107,549).

BMW Group India Continues Its Trailblazing Performance

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Writing a new chapter of success, BMW Group India has achieved its best-ever annual car deliveries with 11% growth. The company delivered 15,721 cars (BMW and MINI) and 8,301 motorcycles (BMW Motorrad) between January – December 2024. BMW sold 15,012 units and MINI 709 units.

BMW sales clocked the highest Q4 (4,958 units | +15%) and highest December sales as well (2,244 units | +17%).

Mr. Vikram Pawah, President and CEO, BMW Group India said, “Posting the highest-ever car sales in India, BMW Group India has also crossed a milestone of 15,000 cars. We had the strongest product offensive in the luxury car segment, paired with the introduction of new initiatives like Retail.NEXT and expansion of bespoke experiences and services for our customers. BMW is leading significantly across segments in the Indian luxury car market including sustainable electric mobility, Luxury Class and aspirational premium compact segment. This tremendous success is driven by our resolute focus on creating customer delight. Together with our dedicated team of dealer partners, we are committed to achieving new benchmarks in luxury mobility.”

BMW Luxury Class (BMW 7 Series, BMW i7, BMW X7 and BMW XM)

2024 recorded the highest ever sales of BMW Luxury Class in India (2,507 units | +8%). BMW Luxury Class is the flagship range and the ultimate mark of exclusivity for Indian customers. Nearly every fifth car that BMW sold in India in 2024 was a top-of-the-range model. In 2024, BMW X7 was one again the highest-selling Luxury Class model (1,570 units | +4%). Since its launch, more than 5,000 units of the BMW X7 have been delivered in India. The BMW 7 Series leads the epitome of luxury in its segment (865 units | +15%).

BMW Group Electric Vehicles (EV)

BMW Group India upheld its top position in the electric mobility space for the third consecutive year. Thanks to the widest and most attractive range of electric vehicles in luxury segment, complimented by a strong charging network and host of new services, BMW Group India remains the most desirable choice for luxury EVs. In 2024, 1,249 units of fully electric BMW and MINI cars were delivered. i7 was the largest selling EV in its class with 384 units.

BMW Group India also crossed 3,000 EV deliveries till date, becoming the first luxury car manufacturer in the country to reach this milestone. BMW iX is the most popular luxury EV in India with over 1,100 units sold till date. BMW Group India offers six electric cars and two electric scooters in India – BMW i7, BMW iX, BMW i5, BMW i4, BMW iX1, MINI Countryman Electric, BMW CE 04 and BMW CE 02.

BMW Sports Activity Vehicles

BMW Sports Activity Vehicles (SAV) contributed 56% to sales with 8,351 units. Deliveries of SAVs rose by +16%, as they offer unparalleled dynamism, space and comfort for an active lifestyle and the ability to dominate any kind of road. BMW X5 posted its highest annual sales till date (2,056 units | +89%). BMW X1 was the most popular SAV with over 20% share in sales and also the highest selling car in Indian premium compact SAV segment.

BMW Long Wheelbase Range

The highly successful long wheelbase range of BMW India was in tremendous demand in 2024. BMW offers the largest portfolio of long wheelbase models in the luxury segment including the BMW 7 Series, BMW 5 Series and BMW 3 Series. These models are a prime choice as they bring the highest degree of luxury, space, comfort and performance and are perfectly suited for different requirements. The BMW 3 Series was the highest selling sedan with 20% share in sales and also a class-leader in its segment. The all-new BMW 5 Series Long Wheelbase, the most aspirational business sedan in India, garnered over 1,000 deliveries in less than six months of launch.

BMW M

2024 was a big year for BMW M in India with eight new launches including seven M cars and one M motorcycle. M cars deliveries increased to 875 units. BMW M340i was the highest selling M model. Since its introduction, more than 1,000 BMW M340i have been sold in India. The engineering brilliance of BMW M represents precision, agility, and the exhilarating thrill of high-performance driving.

MINI

MINI delivered 709 units in 2024. The MINI 3-Door Cooper S posted its highest-ever sales at 250 units with +77% growth.

BMW Motorrad

BMW Motorrad delivered 8,301 motorcycles in 2024. BMW Motorrad registered the highest-ever half-yearly sales (July – December) (4687 units | +14%). At 1,041 units, the brand also achieved best-ever annual sales of its completely built-up bike portfolio.

BMW and MINI 360°

Customers enjoy great value proposition and complete peace of mind with the 360⁰ finance plan from BMW India Financial Services which offers attractive low monthly instalments, assured buy-back, flexible end of term options and an opportunity to upgrade to a new car amongst other benefits. 1 out of 4 cars financed by BMW India Financial Services is through BMW and MINI 360⁰.

Spinny’s 2024 Trends: 76% First-Time Buyers, Renault Kwid Dominates Sales, 60% Of Women Prefer Automatic Hatchbacks

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As urban India continues to expand and public transport struggles to meet rising demand, car ownership has emerged as the go-to mobility solution for millions of Indians. The convenience, sense of freedom, and joy of owning a car have become integral to the lifestyle of young, aspirational buyers across the country.

In line with these evolving trends, Spinny, India’s leading full-stack used car platform, has released its annual report, shedding light on the key developments that have shaped the used car market throughout 2024.

A significant 76% of Spinny customers in 2024 were first-time car buyers, further solidifying the platform’s position as a top choice for new car owners. This represents a 3% increase from the previous year 73%.

The top three preferred car models saw a shift in 2024. Renault Kwid continues to be the hot favourite and Hyundai Grand i10 maintained their dominance, while Maruti Suzuki Swift entered the top three, replacing the Baleno. Hatchbacks continue to be the most preferred category across. This reflects a growing preference for compact, value-driven vehicles.

The compact SUV segment has seen a 20% growth, with models like the EcoSport continuing to reign supreme. The appeal of compact SUVs, combining space and performance with the “big car” appeal, continues to rise.

Spinny’s hub-based delivery model remains highly favoured, with 74% of deliveries made through Spinny hubs, an increase from 69% in the previous year, showcasing the importance of physical interaction and inspection in the car-buying process.

Petrol remains the dominant fuel type, accounting for 82% of Spinny’s sales. Diesel vehicles have declined to 12%, while CNG and electric vehicles (EVs) hold steady at 4% and 2%, respectively.

Women buyers now represent 26% of Spinny’s customer base, with the absolute number of women buyers growing steadily each year. Among them, 60% prefer automatic hatchbacks, while 18% prefer compact SUVs.

The average age of Spinny’s customers has dropped to 32 years from 34 last year, indicating an appeal to younger buyers who are looking for a reliable and easy car-buying experience.

The report highlights a growing trend in online car buying, with online purchases rising to 75% in 2024, up from 70% in 2023. This shift underscores the increasing convenience and preference for digital transactions in the car-buying process.

This year, 22% of customers opted for an upgrade, compared to 12% in 2023. This increase shows growing confidence in platforms like Spinny, which allows buyers to trade in their old cars and select a new one based on their changing needs. Whether it’s upgrading to a larger vehicle for family requirements or choosing a car suited to their lifestyle or city, the exchange process gives customers flexibility in finding a car that works for them.

56% of Spinny customers chose financing options to facilitate their car purchases, with 60% of these customers falling within the 25-30 age group. This indicates a growing reliance on financing, especially among younger buyers.

Spinny Max, the luxury car segment, has gained significant traction, with premium models from brands like BMW, Mercedes-Benz, and Jeep leading the charge with Jeep Compass holding the maximum share followed by BMW X1 and Mercedes C-Class. Spinny’s partnership with TataEV has also contributed to the growing interest in electric vehicles, especially the Tata Nexon, which accounts for 60% of EV sales in Bengaluru.

Spinny’s stronghold continues to be in major cities such as Bangalore, Delhi NCR, and Hyderabad, which remain the top contributors to sales.

As Spinny looks toward 2025, the company remains focused on enhancing its customer experience, with an unwavering commitment to trust, quality, and customer experience. Addressing the year-end trends, Niraj Singh, Founder & CEO of Spinny, shared, “From delivering our first car in 2015 to over 2 lakh stories by the end of 2024, it has been a humbling journey. This growth fuels our passion to continue offering the  service and experience to our customers as we move forward.’’

Hagerty UK Bull Market List Reveals 10 Cars Worth Appreciating

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Hagerty UK is announcing its 2025 UK Bull Market List, a selection of ten cars that are set to be great buys in 2025. Some are predicted to rise in value in the future, others have been selected for their superb value for money and rewarding ownership experience.

The cars in the Hagerty UK Bull Market List have all been selected as a result of intense research into changes in vehicle values by the valuation specialists at Hagerty UK. These specialists compile the highly respected Hagerty Price Guide, ensuring they are uniquely qualified to provide insight into prices and trends in the classic and modern classic car market in the UK.

For 2025 they have chosen a wide selection of models, from the humble Peugeot 106 to the cult status Subaru Impreza P1. There’s opulence in the Rolls-Royce Silver Shadow II and driving adventures in the Austin-Healey 3000 and Porsche 912.

“The 2025 cohort is, I think, my favourite yet,” says John Mayhead, editor of the Price Guide. “The models span nearly every era of motoring and range from up-and-coming classics to those that were once top dog and now maybe offer a huge amount of car for the money.”

2001-2005 Alfa Romeo 147 GTA
The Alfa Romeo 147 GTA takes the Hagerty Hot Hatch Pick for its understated looks and incredible performance. Values have risen steadily in recent years with the very best examples fetching well over £20,000.

The 147 GTA is every bit the Alfa Romeo, with Italian character and performance to match. Its 3.2-litre six-cylinder Busso engine is now considered to be one of the finest engines ever produced. The interior reflects the Italian craftsmanship of the era with exemplary materials and comfort combined with sporty details.

This hot hatch continues to increase in popularity, with many younger buyers seeking it out in order to enjoy one of the best Alfa Romeo experiences.

What the Hagerty Valuation Team says:
The main reason the 147 GTA was chosen for this year’s Bull Market is that it offers an extraordinary driving experience for a relatively sensible price. It’s the spiritual successor to the 105 series Alfa Romeo GTA coupes that made such an impact on both road and racetrack back in the 1960s and ‘70s. 

  • Hagerty Price Guide valuation – £8,500 to £20,500

1959-1967 Austin-Healey 3000
The Austin-Healey 3000 is the Hagerty Bull Market Best of British Index Pick, a quintessential British sports car, loved by multiple generations since it first entered production in 1959. One of the most popular big Healey models, it continued in production until 1967, with four major model variations during that time.

The Austin-Healey 3000 not only won hearts for its roadster character and charm, but it also performed well on some of the world’s great race tracks, including Le Mans and Sebring. It’s a true usable classic, with plenty of clubs offering support for owners and a vast number of events to take part in. It continues to be an affordable classic that in recent years has also found favour with many younger buyers.

What the Hagerty Valuation Team says:
In value terms, the Austin-Healey 3000 has been very flat over a long period of time: since May 2015, UK Hagerty Price Guide values for an excellent example have varied by less than ten percent, and currently sit at £45,400, although it’s recently dipped. In real terms, accounting for inflation, that means the model is much more affordable than it was a few years ago.

  • Hagerty Price Guide valuation – £22,900 to £87,500

1994 – 1999 Ferrari F355
The Ferrari F355 is the Hagerty Gold Index Pick for 2025, with values rising significantly in recent years. This mid-1990s Italian sports car ticks all the right boxes, with the famous Maranello badge, pop-up headlights, a beautiful design and a superb mid-mounted 3.5-litre hand built V8.

Manufactured between 1994-1999, the F355 was based on the Ferrari 348 with improved performance, aerodynamics and usability. Its five-valve cylinder head helped to generate more power and changes to the transmission made it more reliable than the 348. Six-speed manual models are the more collectible, but the F355 also goes down in history as the first road car to feature an F1-style automated manual paddle-shift.

The F355 was available as a Berlinetta coupé, Spider and GTS targa-top. Those who wanted even more performance could opt for a Fiorano handling pack, with these models proving a rare find these days. Highly collectible, the F355 is also a comfortable sports car to enjoy on a regular basis.

What the Hagerty Valuation Team says:
Some consider the F355 to be a peak driver’s Ferrari, mixing 1980s-inspired design and analogue engineering. A relatively new addition to the UK Hagerty Price Guide, values have risen recently, up 6.2 percent in the past three years to £73,300 for a standard Berlinetta in excellent condition. In the US, growth has been even more extreme, and the Guide price for the same model there is now $196,000 (£152,000) although this includes a 25 percent premium for manual gearbox examples.

  • Hagerty Price Guide valuation – £50,600 to £105,000

1992-1998 Maserati Ghibli
Maserati has used the Ghibli name on three models since the 1960s, the Hagerty 2025 Bull Market Italian Pick being the AM336, produced between 1992-1998. Designed by the legendary car designer, the late Marcello Gandini, the 90s Ghibli was an evolution of the Maserati Biturbo.

The flared wheel arches, high boot and handcrafted interior gave this two-door coupé more presence and style than its predecessor. The engines were the real attraction though, with a 2.0-litre or 2.8-litre twin-turbo V6 on offer. At the time, the Ghibli Cup with its 325bhp pushed out more bhp per litre than a McLaren F1.

What the Hagerty Valuation Team says:
The attraction of the Maserati Ghibli model range is that there’s a car for many different price points. Standard, base Biturbos with middling miles are still for sale for under £10,000, a good Spyder is double that, all the way up to the Shamal, currently valued at £53,000 in excellent condition in the UK Hagerty Price Guide. Those with the cheapest price on the windscreen may be more expensive to maintain though, and for a 1980s/ 1990s-era Maserati, the bills may be significant.

  • Hagerty Price Guide valuation £9,400 to £54,900

1991-2003 Peugeot 106 
The Peugeot 106 has often been overshadowed by its sibling 1990s boy racer favourite, the Citroen Saxo. Produced between 1991-2003, the Hagerty Quirky Pick was available in anything from a very basic 1.0-litre petrol version to the entertaining GTi and Rallye variants.

Many people have a story to tell of their experience with a Peugeot 106, either as the car they learned to drive in, their first car or a rental that took them on holiday with their friends. It might be a small car, but it had a big personality with an interior that combined French quirkiness with practical simplicity. They were also easy to work on and many were the subject of extensive modifications, making pristine original examples increasingly sought after today.

What the Hagerty Valuation Team says:
Hagerty considers the Peugeot 106 to be great value compared with some of its rivals. The Series 1 106 Rallye in excellent condition is listed in the Hagerty Price Guide at £12,400, around 32 percent less than its older relative the Peugeot 205 Rallye. With their homologation credentials, limited numbers and instantly recognisable looks, they tick many of the requirements of a collectable car, although originality is critical. 

  • Hagerty Price Guide valuation – £8,900 to £16,400

1965-1969 Porsche 912
In the 1960s Porsche wanted a car that fitted between the 356 and the 911. That car was the 912, a sports car that had all the looks of the 911 and the same level of build quality and comfort, but at a much lower price. It was also cheaper to run, thanks in part to the use of the four-cylinder 616 engine from the 356.

Today the 912 is becoming more sought after, not just for its great value but because it is both dynamic and usable, with easier to manage handling and performance compared to the 911. Prices for the 912, which is the Hagerty 2025 Classic Pick, remain stable and are not expected to rise dramatically. The UK Hagerty Price Guide values excellent left-hand drive examples at £57,800 with right-hand drive models attracting a large premium.

What the Hagerty Valuation Team says:
With a Porsche 912 you get the early 911 experience for a fraction of the price. Other than very early 912s, the vast majority of the car is identical to its six-cylinder sibling, sharing the same interiors, bodywork, suspension and electrics, only the engine is different.

  • Hagerty Price Guide values – £26,900 to £90,100

1994-2001 Range Rover P38
The Range Rover P38 arrived in 1994 as the successor to the original classic model. It featured a more rounded exterior design, while the interior had all the hallmarks of the model, including lots of wood and leather and an elevated driving position that made occupants feel as though they were above everyone else.

The P38 was available with an updated version of the traditional Rover V8 or a turbo-diesel engine from BMW. The combination of opulent luxury and legendary off-road capability ensured it remained a popular choice. In recent years they have become well-known for reliability issues, but a good example of the car that is the Hagerty Off-Road Pick can still deliver that true Range Rover experience.

What the Hagerty Valuation Team says:
The P38 Range Rover is a car that is currently extremely affordable, with the cheapest runners advertised for under £1000 and even top-spec, limited edition models with extremely low mileage in concours condition rarely reaching over £15,000. Plus, they are getting rarer: social media groups are full of cars being broken for parts or heavily modified for off-road use. Find an original, well-maintained example, and it could offer a lot of value for money.

  • Hagerty Price Guide values – £800 to £15,800

1977-1980 Rolls-Royce Silver Shadow II
Rolls-Royce introduced the Silver Shadow in 1965 but then it updated the model for the final few years of its life, creating the Silver Shadow II in 1977. Loved by everyone from wheeler dealers to wedding planners and the world’s wealthy, the Silver Shadow II delivered the ultimate in luxury motoring of the time.

Today they remain wonderful cars to own and enjoy, providing an element of glamour as well as superb ride comfort and all the status of driving a car with the famous Spirit of Ecstasy leading the way. Values vary immensely but so too do the maintenance costs, making the Hagerty 2025 Luxury Pick one to choose carefully.

What the Hagerty Valuation Team says:
Prices for the Silver Shadow II have been relatively static, only £100 higher today for an excellent example than in December 2021. The big difference has been in the top examples, with a concours condition value up over 20 percent during the same period to £31,900. This is a good sign as a rise in top examples often encourages more to be spent on maintaining other, less pristine cars

  • Hagerty Price Guide values – £5,700 to £28,700

2000-2001 Subaru Impreza P1
First generation Subaru Impreza prices are increasing, but none more so than some of the most revered models. These include the flagship 22B and the Hagerty 2025 RADwood Pick, the Prodrive 1 or P1. Only 1000 examples were built, each fettled by famous motorsport company, Prodrive. This included design changes by the designer of the McLaren F1, Peter Stevens and engine upgrades to produce 276bhp.

The P1 was only available in Sonic Blue and its chassis and suspension were specifically tailored for British roads while ABS was added for the first time. Electrically adjustable Recaro seats sported the P1 logo, which also adorned the iconic rear wing. Compared to prices for the 22B, the P1 represents a great value way to get into a legendary rally-bred sports saloon.

What the Hagerty Valuation Team says:
Prices have risen a lot in the last few years – the UK Hagerty Price Guide ‘Excellent’ value was £32,000 in September 2022 and two years later was £50,500 but Hagerty believes that prices may well increase further still. Many of these cars have been driven hard, and the gulf between top and bottom values is huge: Hagerty’s ‘fair’ price is 61 percent lower than its top concours’value. Pristine, low mileage cars will probably increase most, but regularly driven cars that are a little rough around the edges will be much more affordable and great fun.

  • Hagerty Price Guide values – £25,000 to £72,500

1994-2000 Toyota RAV4
The Toyota RAV4 is the model that started the modern era of compact crossovers and small SUVs. Introduced in 1994, over ten million have since been sold, but version that receives the Festival of the Unexceptional Pick in the 2025 Hagerty Bull Market is the first generation.

The Recreational Active Vehicle with 4-wheel drive (RAV4) provided all the passenger and luggage space people needed, together with more ground clearance, a higher driving position, improved visibility over regular cars and the option of full-time four-wheel drive. Short and long wheelbase models were available and there was even a fully electric version, the RAV4 EV, although these are the rarest of all.

What the Hagerty Valuation Team says:
Legendary Toyota build quality, combined with an instantly recognisable design and very low current prices mean that Hagerty believes the RAV4 is a great entry-level classic, plus you’ll be welcome at any future edition of Hagerty’s Festival of the Unexceptional. Even in top GX spec, a concours-ready example should set you back under £5,000 – if you can find one, these early cars are now very rare.

  • Hagerty Price Guide valuation – £600 to £5,100

Unveiling The New Škoda Enyaq: World Premiere This Wednesday

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Škoda is kicking off its 130th anniversary celebrations with the world premiere of the new Enyaq and Enyaq Coupé. Scheduled for Wednesday, January 8 at 09:00 GMT, the reveal will take place on Škoda’s official YouTube channel.

A video walkaround, including expert insights and detailed information, will showcase the new Škoda Enyaq’s updates. Highlights include enhancements to the exterior and interior design, upgraded standard equipment, and diverse powertrain options.

Both the Škoda Enyaq and the Škoda Enyaq Coupé now embody the brand’s new Modern Solid design language, featuring a striking front end with a glossy black Tech-Deck Face, Light Band, and newly designed LED Matrix beam headlights. The new Enyaq also delivers an extended range, thanks in part to optimised aerodynamics, alongside more sustainable materials and extensive standard equipment.

Kia Announces Global Sales Record For 2024 And Shares 2025 Targets

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Kia Corporation announced today global sales of 3,089,457 vehicles in 2024, posting a new annual global sales record. This represents a 0.1 percent increase compared with the same period last year.

Excluding special purpose vehicles, Kia’s 2024 sales in markets outside of Korea saw a one percent rise over the previous year, to 2,543,361 units. Sales in Korea totaled 540,010 units, a 4.2 percent decrease.

For December 2024, Kia’s global monthly sales increased 11.8 percent compared with the same period in 2023, to 240,537 vehicles.

Kia’s previous best yearly performance was recorded in 2023, with sales totaling 3,087,384 units. This included 2,518,016 units sold outside of Korea, and 563,660 vehicles in Korea.

The Sportage SUV topped the 2024 global sales rankings by model, selling 587,717 units, followed by the Seltos SUV (312,246 units), and the Sorento SUV (280,705 units).

The company’s best-ever annual sales was supported by the launch of competitive new models such as the Kia EV3, — as well as the new K4 sedan, and hybrid model of the Carnival MPV — along with stabilized industrial conditions and flexible business operations that increased vehicle production and supply.

In 2025, Kia is targeting global sales of 3,216,200 units. By region, the brand expects to sell 550,000 units in Korea and 2,658,000 vehicles overseas. Kia also expects to sell 8,200 special purpose vehicles.

Kia plans to solidify its EV leadership and maintain its sales momentum by expanding its EV lineup, successfully launching strategic models, and fostering the growth of its PBV business.