Kia India (KIN) has announced that Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer (CSBO) will assume the role of Managing Director and CEO, Kia India, effective on 4th October 2021. Mr Park has been associated with Kia India since January 2020.
Mr T J Park will succeed Mr Kookhyun Shim, the current MD & CEO of Kia India, who played a crucial role in introducing the Kia brand in India. Under his supervision, Kia India completed its manufacturing unit in Anantapur, Andhra Pradesh, and started mass production of vehicles in record time. Under his dynamic leadership, Kia successfully chronicled multiple milestones within a short span in the country. Mr Kookhyun Shim will retire from his services and will move back to Korea.
In his new role, Mr Park will be responsible for company’s growth and market expansion in the country. He will lead the India operations and directly oversee the entire manufacturing, product strategy and development, business planning and sales.
Commenting on his appointment, Mr Tae-Jin Park, the new Managing Director & CEO, Kia India said, “It is my honour and absolute privilege to lead India operations and take the Kia story in the country forward, building upon the strong foundation laid by Mr Shim. India is a strategic market for Kia and has potential to foster growth for the brand globally. In our short journey in India so far, we have achieved many milestones and these achievements are a testament to our commitment of bringing a revolution in the auto industry by making a difference across the entire auto ecosystem. Our ambitious targets will not only challenge us, but will also help us establish India as an important sales, production and research & development hub for Kia.”
In his illustrious career spanning over three decades, Mr Park has gained immense knowledge of global business environment and his expertise lies in penetrating new markets. Prior to his association with Kia India, he served at the headquarters of Kia Corporation as Head of Operations for the Middle East, Africa and Asia base in Seoul, South Korea. Mr Park has also served as the Chief Sales Officer, Kia Mexico. He has been associated with Kia Corporation since 1987.
Hyundai Motor India Ltd. in its drive to elevate customer experiences curated a unique initiative – Creator’s Arena that perfectly epitomizes the energetic and exciting i20 N Line. To augment the experiences of content creators across India, Hyundai formed a unique partnership with Instagram, bringing to life energetic experiences and showcased yet another unique marketing innovation by Hyundai.
The Creators Arena fuses to form the perfect depiction of a bold new playground for millennial audiences to immerse themselves in a unique environment where sporty meets exciting. The concept was brought alive through some of the leading creators of the country, who developed exclusive content for Instagram. These Instagrammers will curate creative and differentiated content across the distinct categories of auto, lifestyle and pop culture featuring the newly launched Hyundai i20 N Line while interspersing the car’s dynamic character with their authentic and unique perspective.
Commenting on the partnership, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “At Hyundai, innovation is a strong part of our DNA. The Creator’s Arena and our partnership with Instagram is a perfect reflection of this thought process that facilitated a unique opportunity for content creators and Instagrammers to curate exclusive insights of their experiences. The seamless integration of Hyundai i20 N Line with content under different genres at the Creator Arena showcases the true ingenuity of our partnership with Instagram.”
Speaking about the exclusive partnership, Arun Srinivas, Director of Global Business Group at Facebook India, said, “Instagram is the place where people express themselves creatively, and there’s a natural affinity to interact with public figures, creators, and brands. Equally, it’s also the place where businesses are able to drive the desired business outcomes on the back of its thriving creator community. We have a deep partnership with Hyundai, which has previously leveraged Instagram branded content ads for key car launches. We are thrilled to partner with them yet again and look forward to the exciting content from the Instagrammers at Creator’s Arena.”
The unique marketing innovation brought together 80 renowned content creators from across the country in two specially curated event across zones in Delhi and Mumbai. These innovative new influencers from 5 different genres Automobile, Lifestyle, Fitness, Fashion and Entertainment will create 240 digital content pieces including photographs, reels and videos. Through the Delhi Chapter of Creator’s Arena alone, Hyundai established a reach of 57 million in just 20 days, showcasing a strong response for its thought provoking new way of marketing to increase the brand visibility among millennials.
Creators Arena is the dynamic content creators fantasy to reimagine i20 N Line from its virtual frontiers to its natural setting where it is born and conceptualized. The raw & feel evoking experience zones, both in Delhi & Mumbai capture the essence of popular youth cultures, from Music to Art, Comics, Sneaker Customization, Urban Sports and many more. This ecosystem is a true reflection of N Line attitude manifested into an exclusive experience arena.
Capturing the essence of these youth cultures, Creators Arena transports you to a world where N Line experience is brought to life. This experience breaks the limits of physical world with display of i20 N Line alongside exclusive N Line Merchandise to virtual world with exciting N Line Digital Comics & Instagram Stickers.
Hyundai also displayed the championship winning WRC Rally Car at the Creator’s Arena – Delhi Chapter, showcasing the Motorsport inspired styling of i20 N Line. Mumbai Chapter has further raised the bar featuring Mumbai’s Regional elements in a fun and Insta worthy way. Creators will engage with these zones in the Creator’s Arena to drive awareness and strike a chord with the millennial audiences on Instagram, where culture unfolds and trends break out regularly.
India Yamaha Motor (IYM) Pvt Ltd. launches the fourth iteration of its flagship 155cc supersport motorcycle, the YZF-R15 Version4. The model range gets even more desirable with the introduction of the YZF-R15M. The 2021 range of YZF-R15 gets a host of segment first features and will be available across all company dealerships in India by end of September, with prices starting at INR 167,800 (ex-showroom, Delhi). The online bookings for this model range begins immediately.
The R15 V4 comes in 3 colours – Racing Blue, Dark Knight, and Metallic Red. The R15M will be available in Metallic Grey colour, additionally the R15M Monster Energy Yamaha MotoGP Edition has also been launched with MotoGP branding on the fairing, fuel tank, front mud guard and rear side panels, outlining Yamaha’s strong Racing DNA.
Unlike the forward-slanted design lines seen on other supersport models, the 2021 YZF-R15 range adopts predominantly horizontal design lines like the YZF-R1, inheriting the DNA of Yamaha’s R-Series. As a result, the model looks sporty, while conveying a visual sense of stability in motion. To give it an imposing aura, the new YZF-R15 uses a single bi‐functional Class-D LED headlight that also emphasizes the presence of the M-shaped intake duct.
Taking sporty handling to the next level, the new YZF-R15 employs an upside down front fork with 37mm inner tubes, wherein the lower end (unsprung) is light, and the upper end (sprung) has thick outer tubes bolted to the chassis for higher rigidity. This new structure offers more stability under braking, with improved comfort and cornering performance. To accommodate the new front suspension, the upper triple clamp (handlebar crown) has been newly designed, with the rib shapes contributing to the strength–rigidity balance, similar to the M1.
The new YZF-R15 model is also the first small-displacement Yamaha motorcycle with manual transmission to feature Traction Control System, which controls the ignition timing and fuel injection volume to instantly adjust engine power output to avoid excessive slippage. It is also the first Yamaha single-cylinder motorcycle to feature a quick-shifter (standard on the YZF-R15V4 Racing Blue and YZF-R15M), for smooth, clutchless, upshifts. It activates when speed is at or over 20 km/h, the engine rpm is at or over 2,000 rpm, and accelerating.
The 2021 YZF-R15 range is powered by a 155cc, 4-stroke, liquid-cooled, SOHC, 4-valve engine that produces maximum power of 18.4 PS at 10,000rpm, with a torque output of 14.2 Nm at 7,500rpm. The fuel-injected motor with Variable Valve Actuation (VVA) is mated to a 6-speed gearbox.
Commenting on the launch, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Under the umbrella of ‘The Call of the Blue’brand campaign, Yamaha has launched unique products & services. Today, I am happy to announce the world premiere of the YZF-R15 V4 in India. This shows the importance of Indian market in our global plans.The YZF-R15 V4 carries the same racing DNA as the YZF-M1 &YZF-R1. The R15 V4 will provide Indian customers with all the latest technology that Yamaha has gained from conducting multiple racing activities. I believe that the all new YZF-R15 V4 and the YZF-R15M will take the thrills of racing to a whole new level& provide greater experience to our R15 fans in India. Yamaha will continue to provide such unique products & services in the Indian market in the future as well.”
For 2021, both the YZF-R15 V4 and YZF-R15M comes loaded with first in class features.
Details of New updates
Newly designed Trip/Info button positioned on the right handlebar, to toggle between display modes and info shown.
The new fairing design reduces the coefficient of aerodynamic drag (CdA) from 0.307 on the current model to 0.293.
Reinforced subframe to tune the chassis’ balance.
Redesigned Seat for easy weight shifting, good hold and easy ground reach.
Exclusive to YZF-R15M
A special colour scheme reminiscent of the YZF-R1M
Carbon-like seat cover material (Rider & Pillion) and embroidered logo on the pillion seat
Anodized blue fork caps
Golden colour Brake Calliper
Other common features on the 2021 YZF-R15 range includes an A&S clutch, bypass type thermostat cooling system, Muffler with 3-stage expansion chamber, deltabox frame, linked-type monocross rear suspension and Dual-Channel ABS.
The YZF-R15 V4 comes in three attractive colours: Racing Blue, Dark Knight,and Metallic Red.
The YZF-R15M gets a Metallic Grey colour reminiscent of the YZF-R1M & Race inspired Monster Energy Yamaha MotoGP Edition.
India Yamaha Motor (IYM) Pvt Ltd. has announced the launch of its globally renowned Maxi Sports Scooter – AEROX 155, to carve a niche in India’s premium scooter space. Launched at a starting price of INR 129,000 (Ex-showroom, Delhi), the AEROX 155 will be available through Yamaha’s Blue Square showrooms by end of September. The AEROX 155 is available in two colours – Racing Blue and Grey Vermillion. In addition to the standard colours, AEROX 155 will also be available in Monster Energy Yamaha MotoGP Edition.
The AEROX 155 is powered by a new generation 155 cc Blue Core engine equipped with Variable Valve Actuation (VVA). Mated to a CVT transmission, the liquid-cooled, 4-stroke, SOHC, 4-valve motor produces a max power output of 15 PS at 8,000 rpm with 13.9 Nm of peak torque produced at 6,500 rpm.
The engine gets a new cylinder head and a compact combustion chamber to achieve a higher compression ratio, boosting combustion efficiency. It also has optimized coolant pathways to improve reliability, and the same lightweight forged piston spec as the YZF-R15. A DiASil Cylinder has also been used for excellent heat dissipation.The AEROX 155 also gets a Smart Motor Generator System for quiet engine starts, whereas the Stop & Start System, boosts fuel efficiency.
On the chassis front, the trail is 5 mm longer to bring excellent straight-line stability and a more motorcycle-like feel, while retaining the AEROX 155’s determined handling capabilities. The front is managed by 26mm telescopic suspension, while the rear gets dual pitch springs with the mounting angle increased by 2° for improved pillion seating. The AEROX 155 showcases lightweight 14-inch wheels with 110 mm (front) and 140 mm (rear) tubeless tyres, and braking is kept in check by a 230 mm disc brake at the front with ABS. Ground clearance stands at 145 mm, to alleviate worries about scraping curbs or speed bumps.
For 2021, the AEROX 155 has been designed with three focus points – Proud Body Size, Athletic Proportions, and the ‘X’ Centre Motif, under the design concept of a “Heart-Shaking Speedster”. At the front, the LED headlights give the rider excellent night-time visibility. The rear taillight consists of 12 compact LEDs that gives a 3D appearance and accentuates the machine’s appeal. The Maxi Sports Scooter also gets a large 5.8-inch LCD screen with Multi Information Display (MID) that showcases a speedometer, RPM, VVA indicator and Y-Connect App Phone notifications, Maintenance recommendations, Last parked location, Fuel consumption, Malfunction notification, Revs Dashboard, and Ranking. For the convenience of riders, the fuel refill option has been provided with an external fuel lid. The information displayed can also be toggled via the handlebar switch.
Commenting on the launch, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Under the umbrella of ‘The Call of the Blue’Campaign, Yamaha has launched several exciting products in the Motorcycle and Scooter category.The AEROX 155 is an important addition to this line-up as it has been developed on the lines of Yamaha’s R DNA.The AEROX 155 will provide a new and exciting riding experience with high performance, comfort & convenience to the Indian customers.I am confident that the AEROX 155 will be well accepted by our customers and it will create a new Maxi Sports Scooter segment in India.”
In terms of storage, the front compartment contains a charging socket with a port at the bottom for the charging cable to pass through. Under the seat, a storage capacity of 24.5 litres is offered, enough for one full-face helmet to fit along with rain gear, etc. The Footboards are also steeper for a sportier feel and a better fit with a forward-leaning riding position, and a 5.5 litre fuel tank is placed in between.
Mr. Sudhanshu Agrawal, Business Head, 2W, Piaggio India at the launch of the 75th edition of iconic Vespa in Kolkata
Piaggio India is celebrating 75 glorious years of the iconic Vespa. With 75 years of freedom and transcending trends forming a global culture, Piaggio is presenting the 75th Special Edition Vespa celebrating the cultural and stylistic milestones since its inception in 1940. The 75th edition of Vespa is a symbol of elegance, style and sophistication through nostalgic remembrance of the iconic brands journey into splendid history.
The 75th edition of Vespa is presented in its iconic monocoque full steel body which reflects the brands storied heritage and unique qualities that makes Vespa special. The distinct glossy metallic Giallo 75th- an original metallic yellow, represents a contemporary interpretation of hues in vogue in the 1940s. Vespa proudly displays the number 75 on side panels and the front bumper. The number 75 is displayed in matt metallic pyrite colour which matches the front tie with chrome inserts. The chrome 75th logo on the glove box shield symbolizes its iconicity. The 75th theme evokes the heritage, innovative spirit and fashion-loving style of Vespa. The specially crafted seats are made in soft Nobuk leather with dark smoke grey theme. The specially tailored dual-purpose round bag in Nobuk leather mounted on the retractable chrome rear rack serves as an elegant accessory and reflects the representation of spare wheel of the iconic Vespa. Machined alloy wheels in dust grey colour and clear front windshield visor complements the theme.
Vespa 75th welcomes you with a special welcome kit depicting its historic journey through collectible postcards and vintage Vespa sign showcasing the exemplary journey of this classy and irreverent brand. Vespa 75th pays the tribute to brand’s identity while simultaneously probing into the future of mobility through timeless iconic design.
Commenting on the launch Mr. Diego Graffi, Chairman and Managing Director, Piaggio India said, “We at Piaggio India live the Vespa culture of freedom, originality, spontaneity and innovation. Vespa has lived the idea of emancipation, independence, exploration with light mobility. Being always fresh, vibrant, young and unconventional, the Vespa 75th edition celebrates the iconic history and special values of Vespa and depicts them with special execution, As we are celebrating the value of independence through Vespa 75th, it also embarks Vespa’s journey in India at the time India celebrates 75 years of Independence.”
Mr. Sudhanshu Agrawal, Business head – 2W, Piaggio India said, “Vespa is not just a vehicle but an icon of lifestyle that has gained the global stature and transcended trends into various times. Celebrating it’s 75 glorious years with a creatively designed Vespa, the 75th edition represents the most exciting journey into history while looking at future of mobility through its values. The Vespa 75th will offer Vespa fans an opportunity to symbolize the values of freedom and originality”
Vespa 75th will be offered in 125 and 150 cc engine options, it features high lumen LED headlight with center integrated DRL. Front disc brake with anti-lock braking system (ABS) in 150 cc and combi braking system (CBS) in 125 cc. The special edition Vespa is available across all Vespa dealerships in the country and can be booked for an initial amount of INR 5000- across all dealerships in India and through e-commerce website. https://shop.vespaindia.com
Kia India has introduced the refreshed edition of its extravagant MPV – the Carnival. The refreshed Kia Carnival will now feature Kia’s new corporate logo giving a fresh new look to the vehicle. The company has also rejigged the trim line-up with the introduction of Limousine and Limousine+ variants to offer unique product USPs at an attractive price point. With a promise to enhance the overall superior experience, the refreshed edition of the Carnival premium MPV will now be offered in four exciting trim levels – Limousine+, Limousine, Prestige, and Premium.
Mr. Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India said, “The refreshed Carnival is a part of Kia’s efforts towards offering customers an exceptional product experience that surpasses all expectations. Since its launch, the Carnival has been able to create a niche for itself in the Indian market and with this product intervention, we plan to provide even greater comfort and convenience to buyers. Till date, we have sold close to 8000 units of Carnival in India and we hope to achieve newer records with this product in future. We are confident that the refreshed Carnival will be received with the same enthusiasm and excitement by the Indian customers.”
The all-new Limousine variant of the refreshed Kia Carnival comes equipped with multiple premium features, over and above the prestige variant, that offer unique product USPs at an attractive price point. The customers of this particular variant will be able to enjoy the ultra-luxurious ride thanks to the VIP premium leatherette seats with leg support in the 2nd row. Features like the 20.32 cm (8-inch) AVNT with OTA map updates and UVO support and ECM mirror further adds to the convenience of driving the car. The Limousine variant now also comes equipped with one unit of 10.1-inch rear seat entertainment system that enhances the overall travel experience of the rear seat passenger. Smart pure air purifier with virus protection effectively cleans the air and kills bacteria and viruses to create a safe environment for the occupants.
On top of Limousine, the fully equipped Limousine+ variant hosts features like Harman Kardon premium 8 speaker sound system, electronic parking brake, 10 way power driver seat, driver seat ventilation, leather wrapped steering wheel and gear knob, premium wood garnish, 25.65 cam (10.1-inch) dual rear seat entertainment system, and highline TPMS.
Aligned to its constant efforts of understanding the customer requirements and providing an enhanced experience, the company has introduced multiple trim optimizations. The Kia Carnival now offers the 18-inch crystal cut alloy wheels on all trims, which accentuates the strong presence of the vehicle. The premium leatherette seats will now be offered on Prestige, Limousine and Limousine+ (with VIP seats). Offering extra support, comfort and enhancing the overall look, the bolsters of the VIP seats in the refreshed Carnival sport elegant diamond shaped quilting.
(L-R) Mr. Aniruddha Haldar, VP (Marketing) Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company and Mr. R Babu, VP – R&D, TVS Motor Company
TVS Motor Company has announced the launch of a new offering in the 125cc segment – TVS Raider – aimed at the aspirational, young customers in India and abroad. The distinctly young and sporty motorcycle comes with several first-in-class features such as a reverse LCD digital speedometer, optional 5-inch TFT cluster with voice assist, multiple ride modes and first-in-segment under-seat storage.
Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “TVS Motor Company caters to customers across almost every continent. We are happy to add a new global motorcycle platform to our portfolio with the TVS Raider, which is designed for the young, digitally native Gen Z. True to its target segment, it is equipped with cutting-edge in vehicle and connected technology. I am confident that TVS Raider shall be the preferred choice for our young consumers both in India and globally.”
Mr. Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Motor Company has long recognised Gen Z as a key consumer cohort. Some of the favourite brands of Gen Z come from our stable, like in EV – TVS iQUBE and the TVS Racing born TVS Apache series and TVS NTORQ 125. We will again seize their imagination with the TVS Raider and its Naked Street Styling, best-in-class Acceleration with Ride Modes and mono-shock based ride-handling together with the TVS intelliGO and ETFi led mileage performance. I am sure our customers would appreciate the distinctive ride character of the TVS Raider; its one-of-a-kind animalistic headlight and the first-in-segment reverse LCD cluster. We will also offer a SMARTXONNECTTM variant with Bluetooth Connectivity, Navigation and Voice Assist. In the words of the Gen Z, TVS Raider is A WICKED RIDE!”
TVS Raider embodies the TVS Motor Company design spirit of innovation with a unique and bold design theme. The motorcycle has a distinctive macho personality and a special logo to symbolise this theme. The strong and sculpted tank profile lends TVS Raider muscular, solid appeal. At the same time, it is a sporty, compact and agile motorcycle for your everyday ride. Signature design elements of the TVS Raider are its distinctive and aggressive headlamp and tail-lamp that provide excellent visibility. The youthful colour schemes with specially designed textures and finishes are inseparable aspects of its sporty and energetic design.
TVS Raider is powered by an advanced 124.8 cc air and oil-cooled 3V engine which churns a 8.37 kW of maximum power at 7,500 rpm and 11.2 Nm of peak torque at 6,000 rpm. The motorcycle can sprint from 0-60 kmph in 5.9 secs and attain a top speed of 99 kmph. The comfort and handling can be attributed to the gas-charged 5-step adjustable mono-shock suspension, low friction front suspension and split seat, 5-speed gearbox and 17-inch alloy chunky wide tyres.
A reverse LCD digital speedometer with ride modes is an advanced hi-tech gadget with accurate and easy to read details. TVS Raider also comes with an optional 5-inch TFT cluster with TVS SMARTXONNECTTM variant, which offers Bluetooth connectivity and voice assist. The switch cluster, foot pegs, and mechanical details are designed in harmony with the motorcycle for functional benefits.
The fuel economy complements the performance of TVS Raider; the Ecothrust Fuel injection (ETFi) technology delivers superior mileage, better startability, refinement, and durability. While, TVS intelliGO enhances the riding comfort, mileage and reduces emissions by intelligently switching off the engine during long idling like traffic signals and other transient stops.
The ergonomics of the TVS Raider is developed with focus on the comfort and convenience of the rider. Based on the TVS Motor Company’s performance motorcycle DNA, the configuration of low seat height balanced on a long wheelbase, perfect ergonomics triangle, and a mono-shock delivers engaging ride and handling. The exhaust design, with its distinct note, is tuned to perfection as it reverberates the spirit of the motorcycle. Features such as first-in-segment easy access under-seat storage for all your essential belongings, side stand indicator with engine inhibitor, helmet reminder, and the optional USB charger are focused on creating a fulfilling ride experience.
Starting at a price of Rs. 77,500 (ex-showroom, Delhi), TVS Raider is available in drum and disc variant. It will come in a colour selection of Striking Red, Blazing Blue, Wicked Black and Fiery Yellow.
To meet market demand in India, Citroën has chosen to adapt its usual design and production process by entrusting part of the style and development convergence phase to the teams in each region, in order to create a unique and bespoke vehicle. Incorporating knowledge of the Indian society, culture and needs makes New C3 a model designed, developed and produced in and for India.
New C3 marks the start of a new chapter for Citroën, with the creation of models that are both faithful to the spirit of the brand as well as carefully researched and developed with local teams in order to provide a practical response to specific market needs in India.
New C3 is the first model from the “C Cubed” programme launched in 2019 – a family that plans to launch three vehicles with an international focus by 2024, based on three key criteria: the creation of a competitive, market-leading offering, with a strong style, a Citroën experience designed for on-board comfort, and benefiting from a design tailored to the specific needs of its intended countries.
These future Citroëns will be produced in the relevant regions with a very high level of local integration, reflecting the carmaker’s commitment in these countries and a strategy aimed at controlling costs in order to offer models faithful to the mainstream positioning of the brand: modern, high-quality vehicles with attractive styling and advanced equipment, as well as a carefully researched overall purchase and running cost.
Vincent Cobée – Citroën CEO said, “C3 is our trade name for all of our B-segment hatchbacks around the world, which doesn’t mean it’s the same model everywhere. This New C3 differs from the European version as its design has been inspired by and for the countries in question, in order to offer a unique solution that fully conveys the Citroën identity. Purchasing a car is a major investment for customers and our ambition as a mainstream brand is to offer a modern, prestigious model offering a high level specification for the price, at the forefront of the market. In general terms, the challenge we set ourselves was to strike a balance to provide everything that customers need, while keeping the price range competitive. To achieve this, the local teams were fully involved in the definition, development and production of the model.”
Roland Bouchara – CEO and MD for Stellantis in India commented, “The C3 is a very crucial part of our India growth journey and will be the backbone of our local development strategy. This car fits right into the heart of the Indian market where 70% of the demand of for sub-4 metre cars and 50% of customers are first-time buyers. This segment has been growing rapidly and C3 will fit right in with its affordability and attractiveness. Our teams in India and Paris have collaborated and developed this car with over 90% localisation. Our ecosystem here includes a strong supplier base that enables right product positioning with high quality standards. We will be leveraging our R&D Centre in Chennai, Vehicle Assembly Plant at Thiruvallur and the Powertrain Plant at Hosur in the state of Tamil Nadu, in India to further boost localisation efforts. We have also built a world-class purchasing hub that we will leverage for ensuring uninterrupted part supplies and affordability. As we enter the mainstream segments, our network will expand for customers to experience the phygital La Maison Citroën showrooms and L’Atelier workshops in more and more cities.”
Saurabh Vatsa – Citroën Brand Head, India remarked, “The C3 is being introduced in a B-segment, which is highly competitive in India but has the potential to expand and grow further. It was important for us to stand out in this segment and create a differentiated and an aspirational car. This segment is seeing a lot of young buyers who want a sub-4 metre car, which is an extension of their personality. The C3 is positioned in that sweet spot and will appeal to the young generation of customers in India, who are looking for differentiated experiences. The C3 will appeal to car buyers who want the best in their life, in a balanced way, who like to enjoy life, while following new styles and fashions. These customers are fashionable, innovative and want their car to reflect their personality. This is where our customization strategy will play a big role – making a fashion statement to attract people who like to be stylish.”
India is a new market for Citroën and one with significant potential that will soon be the third largest in the world. The brand announced its arrival in 2019 and launched its first import model at the start of 2021: C5 Aircross. As a new market player, Citroën is initially focusing on large metropolitan areas by offering a customer experience unprecedented in the automotive sector – network, sales website and innovative services – and highly digital. Citroën products will be positioned at the forefront of the Indian market, thanks to a strategy of high-level local integration (more than 90%) based on the two joint venture agreements between the Stellantis Group and the CK Birla Group (car assembly and distribution and power-train manufacturing).
The automotive market in India is growing rapidly and is expected to reach over four million cars sold annually by 2025. B-segment hatchbacks represent nearly 23% of this market. Buying a car is the second most important purchase after a house. It symbolises social success and a strong aspiration towards greater independence and mobility.
With its assertive design, New C3 will appeal to customers for whom their car is a reflection of their personality. A car that they can customise however they wish, which is a strong expectation on the Indian market. In addition, the compactness sub 4m size, agility, versatility, on-board space, comfort and connectivity will improve the experience in Indian road conditions, while Customisation choices will provide options for self-expression to individuals according to their lifestyle. The New C3 will provide value offered by a vehicle with high visual appeal, distinct styling and competitive cost of ownership by being robust and practical to maintain on account of over 90% localisation. It will be an attractive and differentiated offering with modern, innovative options for connecting to the family’s smartphones, while reflecting their tastes and their personality.
Mahindra’s Truck and Bus Division (MTB), has announced the commercial launch of the new Mahindra Furio 7, its latest, modern range of Light Commercial Vehicles (LCVs) with an unprecedented double guarantee of “More Mileage or Truck Back” and “Guaranteed Resale Value” after five years.
Mahindra Truck and Bus has extended its existing Furio – an intermediate commercial vehicle brand launched in 2019 – to an all-new light commercial vehicle range, the Mahindra Furio 7. This range will be available across three product platforms: 4-Tyre Cargo, 6-Tyre Cargo HD and 6-Tyre Tipper. The range will cover every application of business needs in light commercial vehicle segments, delivering the Furio brand promise of higher profitability along with impressive mileage, higher payload and a cabin that offers comfort, convenience and safety. It also boasts of advanced telematics technology: Mahindra iMAXX.
Mahindra Furio 7 light commercial vehicle range is part of the Furio ILCV product range development, which is the culmination of focused efforts over the past six years of over 500 Mahindra engineers and 180 suppliers, and an investment of INR 650 crore. The introduction of the Furio range follows MTB’s launch of the Blazo X range of heavy commercial vehicles with the hugely successful and popular ‘Mileage Guarantee’, which subsequently helped Blazo X establish itself as the most fuel-efficient truck in the HCV segment.
Speaking on the occasion, Veejay Nakra, Chief Executive Officer, Automotive Sector, Mahindra & Mahindra Limited, said, “The launch of the new FURIO 7 range of LCV trucks with an unprecedented customer value proposition of ‘more mileage or return the truck and guaranteed resale value after five years’, is a landmark in the industry. It will set new benchmarks of excellence and customer-centricity while reflecting our serious commitment to the segment and confidence in our products.”
According to Jalaj Gupta, Business Head, Commercial Vehicles, Mahindra & Mahindra Limited, “Mahindra FURIO 7 range is designed around the unmet needs of LCV customers. Our customer insights for the category revealed that they are looking for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), best warranty offer, lowest maintenance, safety and comfort – all these leading to a risk-free business and complete peace of mind, all in one truck. Mahindra FURIO 7, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher mileage or give the truck back as well as guaranteed resale value after five years that makes it a defining moment for the industry. This will help us in our objective of making our customers more prosperous.”
Force Motors has revealed the final avatar of the all-new Gurkha 2021. The Gurkha 2021 is built on a ground up modular architecture platform with an all new wider and longer body, full new interiors, a new crash compliant, high strength C-in-C chassis, new coil spring suspension on all four wheels fine-tuned to achieve the right balance and offer an impressive ride quality on multiple surfaces viz., tarmac, rough rural roads and off the road. The only carry over from the previous generation Gurkha is the Mercedes G-Wagen inspired looks and imposing stance.
The branding of the all-new Gurkha has also undergone a major change with the Gurkha logo replacing the F-Logo on the front grill giving it a distinct character and reinforcing the brand Gurkha. On the sides, a new mnemonic is added signifying its all-terrain and all-weather capability across mountains, rivers, deserts and jungles in all four seasons. The Khukri on the brand logo has been moved from the left to the right and aligned at the same angle as the air intake snorkel, in line with the new, more contemporary and aesthetic brand identity.
Gurkha 2021 also features full L.E.D Force Pro Edge headlamps (pilot lamp, low-beam and high-beam), jewel like, broken circle DRLs and fender mounted L.E.D indicators offering great road presence along with excellent illumination and night time visibility.
The Gurkha 2021 now comes with airbag for driver and co-passenger. It is the only vehicle in this category with full metal top offering security and safety. All three passenger seats are ISOFIX compatible seats. ABS and EBD is now offered as standard fitment.
The new 2.6 litre 91bhp Mercedes derived common rail, direct injection, turbocharged diesel engine has ample power to cruise at triple digit figures on the highways and sufficient low end torque (250Nm @1400 – 2400 rpm) to negotiate slopes of 35 degrees in 4×4 low first gear in the crawl mode, and also wade through streams of up to 700 mm depth. The new powertrain meets the BS6 norms using Lean NOX trap thereby eliminating the need for Ad Blue. The 5-speed Mercedes G-28 transmission with cable shift and the hydraulically activated clutch with booster ensure effortless gear changes. It also offers great maneuverability with a turning circle radius of just 5.65 metres.
The longer and wider body enables Gurkha 2021 to offer a roomy cabin with captain seats for all four occupants, generous leg room, head room and elbow room plus over 500 litres of boot space. The rear passenger seats with arm rest are reclining type offering seating comfort. The Gurkha 2021 offers a high driving position and great all round visibility with maximum window glass area. Gurkha 2021 continues to be a very capable off-roader with the air intake snorkel and manually operated, positive locking, mechanical differential locks on all four wheels being offered as a standard fitment.
Speaking on the occasion, Mr. Prasan Firodia, Managing Director, Force Motors said, “Aligning with the changing customer expectations and aspirations, we have designed and developed the All-New Gurkha on a ground up, modular architecture platform and are confident that we shall now be able to appeal to a much wider audience who wish to own a vehicle that is suitable for both daily commutes as well as adventure trips.”
Gurkha 2021 comes with new smart midnight black interiors complete with android and apple play compatible touch screen infotainment and navigation with true mirroring via USB. Charging ports are provided for all four occupants. It has a host of other convenience features offered for the first time on a Gurkha like steering column with tilt and telescopic adjustment, power windows, central locking, speed sensing door locks, rear parking sensors, single piece rear door with wipers, variable intermittent speed front wipers, tyre pressure monitoring system, cornering lamps, lead me home and lead me to Gurkha.
All new Gurkha will be available in five colours red, orange, green, grey and white. The price announcement shall be made in the last week of September post which dealers shall start taking bookings. The vehicles are expected to reach the dealerships in the first week of October and the first deliveries to customers are planned on Dussehra day. Initially the all-new Gurkha will be available at select locations in the key markets. Thereafter, the footprint shall be expanded in a phased manner. The Gurkha 2021 comes with 1.5 lakh km/3 year warranty and 4 free services. Force Motors has also tied up with Auto Europa India, which has over 6,200 touch points for on road assistance. Also on offer are a host of custom-made accessories and merchandise to make each Gurkha distinctive and ensure the adventure trips are safe and memorable.
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