Honda Motorcycle and Scooter India Pvt. Ltd. today announced the price of its brand new 160 cc motorcycle X-Blade. Showcased for the first time at Auto Expo, the stylish X-Blade is priced at Rs 78,500 (ex-showroom, Delhi).

Elaborating how X-Blade offers a great value proposition, Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd., said, “The aggressive and futuristic new X-Blade has been designed for millennials and Gen-Z. As promised, we have started the dispatches of X-Blade in March 2018. Armed with more style, Honda’s tried and tested HET 160cc engine, and superior technology, X-Blade creates a new benchmark with several segment first features in its class and that too at an attractive price of Rs. 78,500 (Ex-showroom, Delhi).”

Honda X-Blade boasts of a dynamic design featuring a commanding front stance with a futuristic segment first LED headlamp resulting in a brighter light throw than standard halogen lamps. A 9 LED position lamp setup ensures that the X-Blade stands out of the crowd. Adding to the sophisticated look are razor edged LED tail lamp and high rigidity sculpted fuel tank. That’s not all, while a sharply designed grab rail increases the aggression of the rear, a rear tyre hugger fender protects the under body from mud accumulation. A dual outlet muffler with a chrome tip has been used to add to the sporty look.

Powering the X-Blade is Honda’s trusted 162.71 cc HET engine which provides an ideal balance of performance and efficiency. Producing 13.93 bhp at 8,500 rpm and peak torque of 13.9 Nm at 6,000 rpm X-Blade also promises faster acceleration and better load carrying capacity. The engine has been specifically designed to deliver good low and mid-range performance.

Balancing sportiness with practicality, X-Blade has been fitted with a link type gear shifter for precise and smooth shifts. A wide 130 mm rear tyre and mono shock rear suspension promises better handling while cornering. Being an all-rounder the stylish X-Blade also focuses on comfort and safety with a long seat, seal chain and hazard switch. A street tech digital meter increases convenience with presence of a service due indicator, digital clock and a gear position indicator.

Bookings for the X-Blade can be made all Honda dealers across the country at Rs 5,000. The X-Blade will be available in 5 sporty colours – Matte Marvel Blue Metallic / Matte Frozen Silver Metallic / Pearl Spartan Red / Pearl Igneous Black and Matte Marshal Green Metallic.

BMW Motorrad has announced the debut of its unique riding experience – BMW Motorrad Safari – in India. Conceptualized exclusively for BMW motorcycle owners, BMW Motorrad Safari will offer the ultimate riding adventure on two wheels. The riding experience will be organized in four varied formats to maximise participant’s sense of exploration and adventure – Deccan Safari, Mountain Safari, Desert Safari and International Safari – each exploring different destinations every year.

The series will kick-start with the BMW Motorrad Deccan Safari from Bengaluru to Kabani from 23-25 March 2018.

Vikram Pawah, President, BMW Group India said, “Motorcycling is a unique way to explore one’s passion for travelling, discovering new terrains and enjoying a sense of freedom. Owning a BMW Motorrad bike opens up a world of experiences for our customers. Through a unique riding engagement like BMW Motorrad Safari, we will introduce them to new adventures and help them discover what they can do with their Motorrad bikes. Riding is even better when you have company on the road. BMW Motorrad Safari will create outstanding moments, stories and journeys for everyone who is a part of it.”

BMW Motorrad Safari is a touring style event, which runs for 5 to 7 days, starting and ending at the same location. It is a completely guided tour on pre-decided picturesque routes where riders enjoy a mix of accommodation, entertainment and food along the way. Route maps are shared in advance and BMW Motorrad experts guide participants throughout the ride. To ensure a relaxed ride, participants are allowed to go at their own pace and soak in the sights along the route. Socialising is a big part of BMW Safari life. It is an opportunity to meet like-minded people and create life-long memories.

In a world premiere event at the Geneva Motor Show, Volkswagen presented the I.D. VIZZION concept car – the new flagship of the electric I.D. Family. With the I.D. VIZZION, Volkswagen defines the saloon of tomorrow and beyond: autonomous driving, effortless control via augmented reality, and adaptive learning thanks to artificial intelligence. The I.D. VIZZION thus achieves a new dimension of comfort, convenience, safety, and sustainability.

Dr Herbert Diess, Chairman of the Volkswagen Brand Board of Management, “Upon first glance, the I.D. VIZZION demonstrates how the All-New Electric Architecture gives us a completely new type of freedom in designing the vehicle interior and exterior.” Indeed, this concept car transfers the charismatic design DNA of the innovative I.D. models into the world of large saloon cars. In the process, the lounge-like interior was redefined as well. Thanks to its new vehicle architecture, the car offers its passengers a level of spaciousness beyond that of typical premium-class vehicles in the five-metre category. This particular feeling of spaciousness is part of the vehicle’s unique comfort experience.

Operating the I.D. VIZZION is fully effortless thanks to intuitive interactions between human and machine using augmented reality, mixed-reality eyewear (HoloLens), and voice control functionality. Augmented reality entails the use of virtual control elements and displays which are projected inside the car. Passengers view these features with their HoloLens and operate them using gesture control. The car’s communications technology has advanced to make it a virtual assistant which is capable of learning and responds empathically. The I.D. VIZZION offers one thing above all: greater personal space. That is because it is a smart device on wheels that does not require a driver and thereby becomes a chauffeur. Because it is so comprehensively connected that it is part of the digital world. Because it gives its passengers space to relax, communicate, or work while on the road.

The I.D. VIZZION demonstrates how Volkswagen is introducing new innovations year after year on its path to the future and is making driving more exciting than ever: while user operation via augmented reality gives an outlook on the year 2030, automated driving at the highest level is already conceivable starting in 2025. Yet the design of the I.D. VIZZION, the electric all-wheel drive system with two electric motors and 225 kW system output, and its operating range of up to 665 kilometres point towards the year 2022. This is the year when the initial version of the I.D. VIZZION with conventional controls will be launched.

With the I.D. VIZZION, Volkswagen is also demonstrating the excellent overall potential of the newly developed technological basis for the I.D. Family – the All-New Electric Architecture. Dr Frank Welsch, Board Member of the Volkswagen Brand, Technical Development Division, “The technological design principle of our I.D. Family is hard to deny: its dimensions, battery, and drive system are scalable. This allows us to occupy multiple segments and meet customer demands – up to and including a large touring saloon.”

Taken in total, the I.D. Family represents the advent of the electric mobility age for the Volkswagen brand. Dr Diess said, “We plan to build around one million all-electric vehicles per year already by 2025. The compact I.D. and the I.D.CROZZ SUV will make their debut in 2020. They will be followed in 2022 by the I.D. BUZZ large capacity passenger vehicle, as well as the I.D. VIZZION already mentioned which is being presented in Geneva.”

Rohit Suri, President & Managing Director, Jaguar Land Rover India at the newly inaugurated showroom in Kolkata

Jaguar Land Rover India today announced the opening of Lexus Motors’ new showroom facility in the Rajarhat area of Kolkata. Lexus Motors has developed a state-of-the-art multi-level facility which was inaugurated by Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL), Binod Agarwal, Director and Vedant Agarwal, Director, Lexus Motors.

This showroom facility is designed and equipped to provide the highest quality sales experience. The facility can display 11 cars enabling the display of almost the full range of products from the Jaguar and Land Rover portfolio.

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL), said: “We are delighted to introduce our new showroom facility in Kolkata and are committed to easing accessibility for our customers to Jaguar and Land Rover products in the city. The opening of this ultra-modern showroom facility for our esteemed customers in an upcoming part of the city is in line with that objective.”

Jaguar Land Rover India inaugurates new showroom in Kolkata

The Jaguar range in India includes XE (starting at ₹ 35.85 Lakh), XF (starting at ₹ 46.46 Lakh), F-PACE (starting at ₹ 60.02 Lakh), XJ (starting at ₹ 100.80 Lakh) and F-TYPE (starting at ₹ 134.33 Lakh). All prices mentioned are ex-showroom prices in India.

The Land Rover range in India also includes the Discovery Sport (starting at ₹ 42.48 Lakh), Range Rover Evoque (starting at ₹ 50.20 Lakh), All-New Discovery (starting at ₹ 71.38 Lakh), New Range Rover Velar (starting at ₹ 78.83 Lakh) Range Rover Sport (starting at ₹ 93.82 Lakh), and Range Rover (starting at ₹ 166.42 Lakh). All prices mentioned are ex-showroom prices in India.

Jaguar Land Rover vehicles are available in India through 27 authorised outlets in Ahmedabad, Aurangabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Ludhiana, Mangalore, Mumbai, Nagpur, Noida, Pune, Raipur, Vijayawada and Surat.

Two years ago in 2016, Rolls-Royce rewrote the rule book for the future of true luxury mobility by presenting the Rolls-Royce VISION NEXT 100 – codenamed 103EX – a radical vision of effortless, autonomous, connected, spacious and beautiful luxury mobility, as personal as each individual customer.

“When we revealed 103EX to the world in 2016, Rolls-Royce set the agenda for the future of luxury mobility. Since then it has become clear that other car brands have acknowledged our vision, so much so that they have adopted most aspects, apart from the most visionary and radical.” comments Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. “Rolls-Royce’s vision in 2016 was, and remains, all-electric, completely autonomous, completely Bespoke mobility – coupled with ultimate luxury.”

Thanks to its unrivalled engineering capabilities, the customer’s Personal Vision will dictate how their Rolls-Royce will look. This is an uncompromised view of the future of luxury mobility that also embraces the luxury customer’s wish for the effortless journey –autonomous travel in a completely connected, fully autonomous vehicle.

The chassis of the future, created from the most advanced materials and powered by a zero emissions powertrain will underpin this vision. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision, which Rolls-Royce would then manufacture to the customer’s specifications, making every Rolls-Royce a unique Bespoke masterpiece.

103EX itself, presented a vision to the world that acknowledges the fact that Rolls-Royces will continue to be the preferred marque of the most discerning, wealthy and powerful patrons in the world because of their preference for the presence and personal statement that only a Rolls-Royce can offer.

The Grand Arrival required by those people who make the world turn – whether royalty, heads of state or global superstars – is guaranteed by the visionary design of the Rolls-Royce 103EX.

This truth was reflected in the most dramatic aspect of the Rolls-Royce 103EX – the clamshell canopy and coach door. These stylish features allow the occupants to stand up from the best seat in the house, and descend from the futuristic lounge atmosphere of the cabin of 103EX clad in the finest silk, wool and wood.

“Rolls-Royce rejected the notion of mass-produced, carbon-copy modes of mobility two years ago with the launch of 103EX because of our intimate understanding of our customers’ thinking and their demands in the future,” concludes Giles Taylor, Design Director of Rolls-Royce.

Polestar, the new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show. The European debut follows its global media reveal in Shanghai, China, in late 2017.

“This is the public launch of the new Polestar 1, and our new electric performance brand. Electromobility is the main focus of today’s automotive industry, and Polestar is at the centre of this development, introducing world-class electrified cars and ground-breaking, customer-focussed services and offers,” said Thomas Ingenlath, Chief Executive Officer of Polestar.

“To date, we have received interest from over 6,000 potential customers wanting the Polestar 1 – a number which began gathering momentum from the moment the car was revealed. With our current plans to produce 500 cars per year, it’s possible that we have exceeded our production potential in these early stages. This positive reception to Polestar 1 really encourages us that our ‘Pure, Progressive, Performance’ brand proposition resonates very well with customers.”

Polestar will open pre-orders for the Polestar 1 on 13 March 2018 with a request to the list of potential customers to pay a fully-refundable deposit of €2,500. Pre-orders will open in the six initial launch markets announced in January, including China, the United States, Sweden, Germany, Norway and the Netherlands. An additional 12 new markets for Polestar 1 have been added and will open for pre-orders simultaneously, including Switzerland, the UK, Belgium, Finland, France, Poland, Austria, Spain, Italy, Denmark, Portugal and Canada.

“We will open pre-ordering of the Polestar 1 to eighteen markets which covers around 95 per cent of the geographical interest from potential Polestar 1 customers,” continued Thomas Ingenlath. “The deposit acts as a placeholder in the Polestar 1 queue and we are excited to see how the initial response translates into pre-orders.”

The Polestar consumer experience is based on a new subscription model, where customers will be able to subscribe to their Polestar car for two or three years. Linked to a host of connected and on-demand benefits like pick-up and delivery servicing, the no-deposit, all-inclusive subscription model has been designed to take the traditional hassle out of vehicle ownership with one monthly fee that includes sundries like insurance and maintenance, and allows the customer to focus on the enjoyment of driving. Customers will also be able to purchase the Polestar 1 outright if desired.

The Geneva Motor Show also marks the start of a world tour for the Polestar 1. Other regional reveal events are planned in China, the United States and elsewhere in Europe, which will allow customers, potential subscribers and brand fans to see the new Polestar 1 in key markets in the build up to the start of production in mid-2019. Development at the new Polestar Production Centre in Chengdu, China, is progressing with suitable pace. Having broken ground in November 2017, construction is on track for tooling installation and pre-production to begin as planned towards the end of 2018.

“The beautiful new Polestar Production Centre in Chengdu will become our manufacturing hub and the centre of Polestar manufacturing operations,” said Jonathan Goodman, Chief Operations Officer of Polestar. “With its Scandinavian design principles, expertly executed by Snøhetta of Norway, and its roots quite literally set in one of our main markets, the Polestar Production Centre not only serves as the birthplace of all Polestar 1 cars, but also a brand experience facility with a dedicated test track and other client-focused facilities which contribute to the world-class Polestar customer experience.”

The Polestar 1 is an Electric Performance Hybrid 2+2 GT coupe which produces 600 horsepower and 1,000 Nm of torque, as well as 150 km of pure electric driving range – the longest of any hybrid car in the world.

The Electric Performance Hybrid powertrain features an internal combustion engine powering the front wheels, while a double electric rear axle drive system powers the rear wheels from a total of 34 kWh of battery power. In combination, the Polestar 1 is an electric vehicle with the benefits of an internal combustion engine to supplement the electric drive over long distances when required.

The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter ‘M’ at BMW in impressive style: it stands for ‘more’, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”

The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally,” explains Domagoj Dukec, Vice President Design BMW M and BMW i. “With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.” Like the BMW Concept 8 Series before it, the BMW Concept M8 Gran Coupe shows off BMW’s new design language, headlined by expressive surfacing that accentuates the car’s dynamism more vividly than before through its bodywork. A small number of precise character lines underline the graphic arrangement of the surfaces.

Low to the road and broad in stance, the eye-catching front end of the BMW Concept M8 Gran Coupe delivers an immediate promise of an exceptional performance experience. The muscular surfaces and precise contours of the bonnet hint at the driving capability bubbling intently under the skin.

The face of the new BMW 8 Series is evident in the new Concept’s front-end graphic. The contours of the radiator grille kidneys broaden as they descend towards the road, emphasising the car’s low centre of gravity. As on early BMW coupes, the kidney elements are linked by an unbroken grille surround, creating a large single element. The headlights are positioned slightly higher than the kidneys and give them the impression of sitting lower, which further emphasizes the car’s closeness to the asphalt. In contrast, the gold-coloured kidney surround brings an added air of exclusivity to the front end. Within the headlights, the lighting technology familiar from the M8 GTE endurance racer provides a dynamic, hexagonal interpretation of BMW’s signature four-eyed front end, distilling elements of modern-day motor sport and luxurious quality into its inner details. Meanwhile, brawny air intakes in carbon-fibre-reinforced plastic (CFRP) guide the air to where it is required.

Even when viewed from a distance, the proportions of the BMW Concept M8 Gran Coupe radiate the car’s dynamic character. A long wheelbase, long bonnet, flowing roofline and short tail create an elegantly sporty coupe silhouette. The emotionally rich surfacing reaches a climax in the car’s shoulders around the C-pillars, north of the rear wheels. Here, the roof flows into the rear by means of elegantly sculpted fins. Lower down, the muscular flared wheel arches offer a visual expression of the power working through the rear axle. The smooth transitions between surfaces exude a certain sensuousness, while the heavy tapering of the car’s shoulders combines with a wide track to bring extra definition and athleticism. Being every inch the BMW M car, the BMW Concept M8 Gran Coupe has a roof made from CFRP – which lowers the car’s centre of gravity both visually and physically – and aerodynamically optimised exterior mirrors.

The Saleve Vert paint finish, whose colour appears to change from green to greyish blue in different lights, creates a hugely effective surface composition and teams up with the gold-coloured window graphic, hallmark M gills, goldcoloured brakes, wheel rims and M twin exhaust tailpipes to give the car a headturning, all-new look.

The rear of the BMW Concept M8 Gran Coupe oozes the dynamic elan and visual impact for which M is renowned, and the wide track and flared wheel arches hint at the car’s performance capability. Horizontal lines break up the rear end stylistically, allowing the area below the rear spoiler to catch more light and adding extra visual agility. At the outer edges, the slim, sculpted rear lights with black glass covers underscore the car’s wide stance on the road. Below them, the bumper picks up the front apron’s dynamic theme. The prominent diffuser and two sets of familiar M twin exhaust tailpipes together send out a clear message of absolute performance.

The striking exterior of the BMW Concept M8 Gran Coupe combines the core values of BMW M with elegance and luxury to create a new and captivating form, and reveals a new and exciting facet of BMW M. The new model sees the BMW Group looking ahead to the BMW 8 Series Gran Coupe and BMW M8 Gran Coupe, which will be presented during the course of 2019 and round off the BMW 8 Series family.

Aniruddha Haldar, Vice President, Marketing, TVS Motor Company and U. B Pandey, Head, Sales, TVS Motor Company at the launch of the TVS NTORQ 125 in Kolkata

TVS Motor Company, India’s third largest two-wheeler manufacturer and second largest scooter manufactuer today unveiled its first 125cc scooter, TVS NTORQ 125 in Kolkata at a price of Rs 60,250 (ex-showroom).  Aimed at a young target customer group, TVS NTORQ 125 has been developed based on the TVS Racing pedigree and comes with the state-of-the-art CVTi-REVV 3 Valve engine.  The scooter also marks the launch of an exclusive technology platform – TVS SmartXonnect – making it India’s first connected scooter.

Commenting at the launch event, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, “TVS NTORQ 125 is  sporty, stylish, high performance and a technology loaded scooter.  This scooter has been conceptualized, designed, developed and engineered for the youth. Apart from being a fantastic ride and overall automotive offering, it is also India’s 1st Bluetooth connected scooter. TVS NTORQ 125 has all it takes in form style, performance, features and technology to deliver customer delight to the youth of India.”

TVS NTORQ 125 embodies a sharp, aggressive style with a signature tail and LED tail lamps. The well-placed sharp cuts of the scooter accentuate its appeal, lending it a tapering, sporty look.  Equipped with a sporty stub muffler, an aggressive headlamp cluster and textured floor board, it has diamond cut alloy wheels which make a distinct style statement.

TVS NTORQ 125 is powered by the new generation CVTi-REVV 124.79cc, single-cylinder, 4-stroke, 3-valve, air-cooled SOHC engine that churns out 9.4 PS at 7,500 rpm and 10.5 Nm of peak torque at 5,500 rpm. The additional valve in the engine accentuates the performance of the scooter which boasts of a top speed of 95 kmph and peppy acceleration.

TVS NTORQ 125 premieres the TVS SmartXonnect, an innovative Bluetooth-enabled technology which is paired to an exclusive NTORQ mobile App which can be downloaded from Google play store.  TVS SmartXonnect enables a host of first-in-segment additions to the fully digital speedometer, which boasts of 55 features including navigation assist, top speed recorder, in-built lap-timer, phone-battery strength display, last parked location assist, service reminder, trip meter and multi-ride statistic modes such as Street and Sport.

The ergonomics of TVS NTORQ 125 is developed with focus on comfort and convenience of the rider.  The scooter gets wider 110x80x12 tubeless tyres along with telescopic suspension and least turning radius to facilitate travel across all kinds of terrains.  Features such as pass by switch, dual side steering lock, parking brakes and engine kill switch are focused on creating a fulfilling ride experience.  To facilitate convenience of use, TVS NTORQ 125 comes with external fuel fill, USB charger, large under-seat storage and TVS patented EZ center stand.  The scooter is presently available in Disc variant to ensure maximum rider safety.

Equipped with unique Daytime Running Lamps (DRLs), TVS NTORQ 125 is available in the colour selection of Matte Yellow, Matte Green, Matte Red and Matte White.

(L to R) – Ratan Tata, Chairman Emeritus, Tata Sons, Guenter Butschek, CEO & MD, Tata Motors, N. Chandrasekaran, Chairman, Tata Sons and Tata Motors and Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors unveiled the spectacular E-Vision Sedan Concept at the Geneva International Motor Show

Celebrating its 20th year at the 88th Geneva International Motor Show, Tata Motors continued its rich tradition of showcasing innovative concepts and offered a glimpse into its future product line-up. The company unveiled three stunning next generation concepts and introduced two completely new vehicle architectures.

Making its premiere in the European markets, the first unveil was the ‘H5X concept’ – a 5-seater premium SUV developed on the new ‘Optimal Modular Efficient Global Advanced’ Architecture, in collaboration with Jaguar Land Rover. The second exciting showcase was the ‘45X concept’ – a premium hatchback, which is an amalgamation of futuristic design, advanced technology, intuitive connectivity and performance. The 45X will be built on the versatile – ‘Agile Light Flexible Advanced’ Architecture, which is capable of developing multiple body types.

(L to R) – Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, Guenter Butschek, CEO & MD, Tata Motors, Ratan Tata, Chairman Emeritus, Tata Sons and N. Chandrasekaran, Chairman Tata Sons and Tata Motors at the European Premiere of the H5X concept at the Geneva International Motor Show 2018

The H5X and the 45X concepts are globally benchmarked cars that will create future international business opportunities for Tata Motors. Developed under the new Impact 2.0 design language, these concepts offer dynamic exteriors, luxurious interiors, intuitive features, future ready connectivity and infotainment, meeting the growing aspirations of the customers.

Tata Motors is committed to the Indian Government’s mission of electric mobility. Leapfrogging into the future, fueling the aspirations of electric mobility, Tata Motors marked its 20th year in Geneva with the unveil of its third spectacular ‘InnoVision’ – the E-VISION Sedan, which is an electric concept, for the future connected generation and the best so far from the IMPACT 2.0 design philosophy. Leveraging the strength of the OMEGA architecture, the E-VISION Sedan Concept is built on a modified, dedicated EV architecture – a modular, scalable and flexible architecture to address the range of performance attributes for long-range travel with class defining interiors.

(L to R) – N. Chandrasekaran, Chairman Tata Sons and Tata Motors, Ratan Tata, Chairman Emeritus, Tata Sons, Guenter Butschek, CEO & MD, Tata Motors and Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors at the European Premiere of the 45X concept at the Geneva International Motor Show 2018

Speaking proudly at the 88th Geneva International Motors Show, Guenter Butschek, CEO & MD Tata Motors Ltd., said, “It is a matter of great pride to be the only Indian OEM to participate at the Geneva International Motor Show, showcasing Indian automotive engineering capabilities through innovation in design and technology for the last two decades. As we celebrate 20 years of our participation at Geneva, we are proud to showcase three exciting concepts – the E-VISION Sedan, the H5X and the 45X – that represent the changing face of Tata Motors in our journey towards shaping the future of mobility in the country.  The E-VISION Sedan Concept is one of the most definitive and aspirational product by an Indian OEM and will be a game changer, reiterating our commitment to offer world-class design, technology and drive the EV revolution to build a sustainable future.”

Yutaka Yamashita, Managing Director, India Kawasaki Motors at the launch of the new showroom in Kolkata.

India Kawasaki Motors launched their first exclusive brand outlet in Kolkata. Refurbishing Kolkata’s biking culture, the 1,500 square feet brand outlet located in A J C Bose Road was inaugurated by Yutaka Yamashita, Managing Director of India Kawasaki Motors along with other important dignitaries of the company.

With the increase in demand for Superbikes and premium segment in the Indian market and 22 outlets running full-fledged, the Japanese automobile giant plans to open 10 more exclusive brand outlets by March 31, 2018. The Kolkata outlet will have different type of product variant which includes Sports, Sports Adventure, Super Sports, Off Roads and Endurance Bikes. The whole model line-up of Kawasaki including the flagship model of H2, H2 carbon, H2R, H2SX and H2SX will be available at the store.

Super bike market has shown a tremendous growth from the last few years with the variants and new manufacturer coming to the Indian market. According to SIAM the market on an average sells approximately 1,300 units annually. Companies are strategically working to gain momentum in this premium motorcycles market, where quality and price are unidirectional in line with the available international brands. India Kawasaki Motors contributes to the market share of more than 22 per cent of Indian market as compared to the premium segment.

“Kawasaki provides a complete biking lifestyle experience to enthusiasts all over the world. Kolkata is always considered in top 5 most important metro city where the number of bike enthusiast are more. We have already observed the market share of Kolkata has always played a vital role in contributing to our share in PAN India. As a whole Eastern India is always considered an important market in Kawasaki’s contribution, Kawasaki would like to analyse the demand and potential in this market, based on the analysis we will expand looking at dealer feasibility as well”, said Yutaka Yamashita, Managing Director, India Kawasaki Motors.

“Kawasaki is considered as one of the most coveted brands in India. We are extremely delighted to associate ourselves with India Kawasaki Motors. The flagship store will cater to all the needs of Kolkata’s bike enthusiasts. Working with Kawasaki will be an enriching experience that will enable both partners to grow”, said Atul Makharia, Director, Kawasaki Kolkata

“India Kawasaki Motors is at No. 2 position in the Indian market, we would like to explore Indian market and its areas where we can expand with the demand in the market. Currently with the niche market in premium industry we would definitely like to explore if the demand increases. With our expansion plans we will surely be at the top position” added Yamashita.