Yutaka Yamashita, Managing Director, India Kawasaki Motors at the launch of the new showroom in Kolkata.
India Kawasaki Motors launched their first exclusive brand outlet in Kolkata. Refurbishing Kolkata’s biking culture, the 1,500 square feet brand outlet located in A J C Bose Road was inaugurated by Yutaka Yamashita, Managing Director of India Kawasaki Motors along with other important dignitaries of the company.
With the increase in demand for Superbikes and premium segment in the Indian market and 22 outlets running full-fledged, the Japanese automobile giant plans to open 10 more exclusive brand outlets by March 31, 2018. The Kolkata outlet will have different type of product variant which includes Sports, Sports Adventure, Super Sports, Off Roads and Endurance Bikes. The whole model line-up of Kawasaki including the flagship model of H2, H2 carbon, H2R, H2SX and H2SX will be available at the store.
Super bike market has shown a tremendous growth from the last few years with the variants and new manufacturer coming to the Indian market. According to SIAM the market on an average sells approximately 1,300 units annually. Companies are strategically working to gain momentum in this premium motorcycles market, where quality and price are unidirectional in line with the available international brands. India Kawasaki Motors contributes to the market share of more than 22 per cent of Indian market as compared to the premium segment.
“Kawasaki provides a complete biking lifestyle experience to enthusiasts all over the world. Kolkata is always considered in top 5 most important metro city where the number of bike enthusiast are more. We have already observed the market share of Kolkata has always played a vital role in contributing to our share in PAN India. As a whole Eastern India is always considered an important market in Kawasaki’s contribution, Kawasaki would like to analyse the demand and potential in this market, based on the analysis we will expand looking at dealer feasibility as well”, said Yutaka Yamashita, Managing Director, India Kawasaki Motors.
“Kawasaki is considered as one of the most coveted brands in India. We are extremely delighted to associate ourselves with India Kawasaki Motors. The flagship store will cater to all the needs of Kolkata’s bike enthusiasts. Working with Kawasaki will be an enriching experience that will enable both partners to grow”, said Atul Makharia, Director, Kawasaki Kolkata
“India Kawasaki Motors is at No. 2 position in the Indian market, we would like to explore Indian market and its areas where we can expand with the demand in the market. Currently with the niche market in premium industry we would definitely like to explore if the demand increases. With our expansion plans we will surely be at the top position” added Yamashita.
Power Drive 