Toyota Yaris Launched In India

L-R: Akito Tachibana, Managing Director, Toyota Kirloskar Motor and Raju B. Ketkale, Senior Vice President & Director, Toyota Kirloskar Motor at the launch of the Toyota Yaris in Kolkata

Japanese carmaker Toyota today launched the Yaris mid-size sedan in India at an introductory price of Rs 8.75 lakh for the base J trim and going up to Rs 14.07 lakh for the top-of-the-line VX trim with the CVT automatic (prices ex-showroom, India).

Speaking on the occasion, Akito Tachibana, Managing Director, Toyota Kirloskar Motor, said “Toyota is here to deliver ever better cars that set a benchmark in safety, quality, durability and reliability. Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Yaris is the most celebrated sedan globally and comes loaded with range of first in segment features. We have prioritized customer safety in the car offering class leading safety features. We are happy that the strengths of the product has been recognized, we are confident that Yaris will be a standard on the Indian roads when it comes to matching up with the evolving taste of Indian customers. We would like to thank customers for the confidence and trust they have shown to Toyota products over the years”

Commenting on the overwhelming response, Raju B. Ketkale, Senior Vice President & Director, Toyota Kirloskar Motor said, “We have received overwhelming response from customers across India. We are happy that in less than a month of announcing the price and opening the bookings, we have collected nearly two months equivalent of customer orders. In line with our customer first approach, we had started our production last month itself to cater to be able to match our supply to the customer demand and reduce the waiting period as much as possible. We look forward to shipping around 4000 plus Yaris across the country for customers by the end of May. We hope to service all these customer orders by the end of this month which will take us amongst the top 3 in sales in the petrol segment.

The Toyota Yaris has been launched in four variants, with each trim getting the option of a CVT automatic. The Yaris comes with a single petrol engine option – 1.5-litre, 4-cylinder engine – that produces 107hp of maximum power and 140Nm of peak torque. The powertrain is mated to either a six-speed manual gearbox or the optional 7-step CVT automatic gearbox.

The Yaris gets some segment-first features like gesture control for the touchscreen infotainment system, a tyre pressure-monitoring system, 60:40 rear seat split, adjustable three-neck restraints for the rear seat, roof-mounted rear air-conditioner with ambient lighting, a powered driver’s seat and front parking sensors. Paddle shifters are on offer on the higher CVT variants. On the safety front, it gets gets all-wheel disc brakes, front and rear parking sensors, seven airbags (including a driver knee airbag), Hill-Start Assist, ABS, EBD and ESP.

The variant-wise ex-showroom prices of the Toyota Yaris is as follows:

The Toyota Yaris will compete with petrol variants of the Honda City (Rs 8.71- 13.70 lakh), Maruti Suzuki Ciaz (Rs 7.83-10.63 lakh), Hyundai Verna (Rs 7.99-12.56 lakh), Volkswagen Vento (Rs 8.19-12.49 lakh) and Skoda Rapid (Rs 8.36-12.21 lakh) (all prices ex-showroom, Delhi).

At this price point, the Yaris is more expensive than its rivals in the Indian market.