Mahindra & Mahindra Ltd. (M&M Ltd.) has announced that the Bolero SUV has touched a new milestone, having sold 10 lakh units, since inception.
The Bolero has also regained its position in the list of Top 10 Passenger Vehicles of India where it features as the third highest selling SUV in the country. It is significant to note that the Bolero has registered year-on-year growth of 23 per cent, outperforming the industry which has witnessed 17 per cent growth.
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch. In fact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposed on the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, inspite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.
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