Honda Cars India Ltd. (HCIL), today announced that its Honda WR-V has crossed 50,000 cumulative sales milestone in India in one year since its launch in March 2017. According to the company, the Honda WR-V has witnessed success in Indian market and accounted for 28 per cent of total HCIL sales during the past 12 months.
Commenting on the success of the Honda WR-V, Yoichiro Ueno, President & CEO, Honda Cars India Ltd., said: “This is a very proud moment for us. Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle.”
WR-V has gained popularity across markets with its sales, fairly distributed across regions. In line with WR-V’s product offering with features like Sunroof, Tier 1 markets, comprising of large cities, contributed to 38 per cent of its nation-wide sales. The model has found equally strong resonance from Tier 3 markets due to its aspirational value and product strengths like high ground clearance.
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