Tag: spinny

Spinny Releases Q2 2025 Trend Report

Joydip SurLeave a comment

India’s used car market continues to evolve digitally, demographically, and geographically. Spinny, the country’s leading full-stack used car platform, has released its Q2 2025 Trend Report, offering a data-backed, consumer-first view of shifting buying behaviour across channels, formats, and regions.

Key Highlights Q2 2025

Automatic Cars – 30%

Home Deliveries – 20%

Hub Deliveries – 80%

Online Purchases – 80%

Women Buyers – 26%

Average Buyer Age – 34

Car Finance – 58%

First-Time Buyers – 70%

Petrol Preference – 82%

Sellers drive trends

Spinny’s Q2 data shows that hatchbacks made up the majority of seller supply at 55%, with Maruti Suzuki dominating the list of most-sold cars by sellers.

The WagonR, Baleno, and Swift were the most frequently sold models by sellers. In Kolkata, hatchbacks accounted for 62% of the city’s total vehicle supply.

SUVs accounted for 21% of the inventory, led by the Ecosport, Creta, and Brezza. Chennai recorded the highest SUV share, with 26% of vehicles supplied in the city falling under this segment.

Sedans made up 18% of total supply, with the Honda City, Honda Amaze, and Swift Dzire as the leading models. In Chandigarh, sedans comprised 22% of the city’s total vehicle supply.

Buyers mature with used car market growth

70% of Q2 buyers were first-time car owners, down from 74% in Q1, indicating rising repeat and upgrade buyers.

The average buyer age rose from 32 to 34 years, suggesting more thoughtful, value-driven decisions and a growing preference for used cars.

Trusted Brands, Fresh Preferences

● Maruti Suzuki and Hyundai retain the top two brand positions.

● Tata Motors moves ahead to third, replacing Honda, driven by new models and diverse fuel options.

● Top models include the Hyundai Grand i10, Renault Kwid, and Maruti WagonR, which overtook the Swift from Q1.

● White and Grey remain the most popular colours, while Blue has surpassed Red—signalling a shift toward bolder, trendier choices.

● SUVs continue to grow, holding a 20% share, led by the Ford EcoSport.

Fuel and transmission shifts

● Automatic cars accounted for 30% of Q2 sales, up from 29% in Q1, led by Mumbai with 35% automatic purchases.

● Petrol vehicles remain dominant at 82%, while Bengaluru had the highest share of diesel buyers at 28%.

● Pune and Bengaluru are showing growing interest in hybrids and EVs.

City-by-City landscape diversifies

Spinny’s data highlights unique regional trends:

● Bengaluru was the fastest-growing city overall, with diverse fuel preferences and strong demand

● Kochi led in home deliveries, with over 40% opting for doorstep handovers

● Chandigarh had the highest share of women buyers (30%+)

● Jaipur hosted the youngest buyers, with an average age of 31 years

● Delhi NCR, Bengaluru, and Hyderabad remained top markets by volume, while Pune continued its upward climb

Online Trust, Delivery in Person

80% of Spinny customers bought their cars online in Q2, up from 77% in Q1. This digital-first journey—powered by transparent pricing, verified vehicle histories, and doorstep convenience—has become the norm.

While home deliveries dipped slightly to 20%, hub-based pickups increased to 80%, with 60% of those occurring through Spinny Parks. This shows that while customers trust booking online, many still value the touch-and-feel experience that hubs provide. Spinny Parks offer a premium, new-car-like buying experience.

Loans and VAS at work

● Financing continues to surge, becoming the preferred mode of ownership for salaried customers.

● 58% of buyers opted for car loans in Q2, up from 57% in Q1

● 70% of Spinny’s buyers are salaried professionals

● Coimbatore topped the chart with over 65% loan adoption

● Assured+ Warranty attach rate grew to 30% till June, reflecting growing demand for post-sale assurance

Women buyers: A consistent growth story

Women buyers accounted for 26% in Q2, a slight dip from 28% in Q1, but part of a strong multi- year growth trend. Over the last three years, women’s share on the platform has more than doubled, driven by rising independence, 60% preferred automatic hatchbacks, and gender- inclusive financing options.

Chandigarh led with over 30% women buyers, the highest in India, with strong presence also in Delhi NCR, Hyderabad, and Bengaluru. Continued focus on women-centric services is expected to drive further adoption in H2.

Luxury, now accessible

● Luxury demand remains strong, driven by experienced urban buyers and accessible pricing.

● Audi Q3, BMW X1, and Mercedes GLA were the top premium models in Q2

● Metro repeat buyers lead this segment, often choosing upgrades over first-time ownership

● Tier 2 cities like Jaipur, Coimbatore, and Kochi outpaced metros with over 30% luxury segment growth

Q2 Highlights

● Akshaya Tritiya marked Spinny’s highest-ever single-day sales, with over 800 cars delivered.

● Net Promoter Score (NPS) reached a record 80 in June, reflecting strong buyer and seller satisfaction.

● Preference for cars under 3 years old rose steadily, peaking at 25% in June—driven in part by the Spinny Assured+ program offering a 3-year warranty.

○ April: 18%

○ May: 22%

○ June: 25%

Q3 2025 Outlook: Festive, Fast, and Financially Enabled

Looking ahead, Spinny expects:

● A surge in purchases during Onam and Diwali

● Continued growth in finance-enabled, digital-first journeys

● Deeper EV and hybrid interest, especially in tech-forward cities

● Stronger focus on women buyers, supported by tailored services and support models

“India’s car buyers today are more confident, better informed, and increasingly digital,” said Niraj Singh, CEO and founder of Spinny. “We see a diverse market coming together through trust and transparency. Spinny continues to enable this journey—city by city, car by car.”

Spinny’s 2024 Trends: 76% First-Time Buyers, Renault Kwid Dominates Sales, 60% Of Women Prefer Automatic Hatchbacks

Joydip SurLeave a comment

As urban India continues to expand and public transport struggles to meet rising demand, car ownership has emerged as the go-to mobility solution for millions of Indians. The convenience, sense of freedom, and joy of owning a car have become integral to the lifestyle of young, aspirational buyers across the country.

In line with these evolving trends, Spinny, India’s leading full-stack used car platform, has released its annual report, shedding light on the key developments that have shaped the used car market throughout 2024.

A significant 76% of Spinny customers in 2024 were first-time car buyers, further solidifying the platform’s position as a top choice for new car owners. This represents a 3% increase from the previous year 73%.

The top three preferred car models saw a shift in 2024. Renault Kwid continues to be the hot favourite and Hyundai Grand i10 maintained their dominance, while Maruti Suzuki Swift entered the top three, replacing the Baleno. Hatchbacks continue to be the most preferred category across. This reflects a growing preference for compact, value-driven vehicles.

The compact SUV segment has seen a 20% growth, with models like the EcoSport continuing to reign supreme. The appeal of compact SUVs, combining space and performance with the “big car” appeal, continues to rise.

Spinny’s hub-based delivery model remains highly favoured, with 74% of deliveries made through Spinny hubs, an increase from 69% in the previous year, showcasing the importance of physical interaction and inspection in the car-buying process.

Petrol remains the dominant fuel type, accounting for 82% of Spinny’s sales. Diesel vehicles have declined to 12%, while CNG and electric vehicles (EVs) hold steady at 4% and 2%, respectively.

Women buyers now represent 26% of Spinny’s customer base, with the absolute number of women buyers growing steadily each year. Among them, 60% prefer automatic hatchbacks, while 18% prefer compact SUVs.

The average age of Spinny’s customers has dropped to 32 years from 34 last year, indicating an appeal to younger buyers who are looking for a reliable and easy car-buying experience.

The report highlights a growing trend in online car buying, with online purchases rising to 75% in 2024, up from 70% in 2023. This shift underscores the increasing convenience and preference for digital transactions in the car-buying process.

This year, 22% of customers opted for an upgrade, compared to 12% in 2023. This increase shows growing confidence in platforms like Spinny, which allows buyers to trade in their old cars and select a new one based on their changing needs. Whether it’s upgrading to a larger vehicle for family requirements or choosing a car suited to their lifestyle or city, the exchange process gives customers flexibility in finding a car that works for them.

56% of Spinny customers chose financing options to facilitate their car purchases, with 60% of these customers falling within the 25-30 age group. This indicates a growing reliance on financing, especially among younger buyers.

Spinny Max, the luxury car segment, has gained significant traction, with premium models from brands like BMW, Mercedes-Benz, and Jeep leading the charge with Jeep Compass holding the maximum share followed by BMW X1 and Mercedes C-Class. Spinny’s partnership with TataEV has also contributed to the growing interest in electric vehicles, especially the Tata Nexon, which accounts for 60% of EV sales in Bengaluru.

Spinny’s stronghold continues to be in major cities such as Bangalore, Delhi NCR, and Hyderabad, which remain the top contributors to sales.

As Spinny looks toward 2025, the company remains focused on enhancing its customer experience, with an unwavering commitment to trust, quality, and customer experience. Addressing the year-end trends, Niraj Singh, Founder & CEO of Spinny, shared, “From delivering our first car in 2015 to over 2 lakh stories by the end of 2024, it has been a humbling journey. This growth fuels our passion to continue offering the  service and experience to our customers as we move forward.’’

Spinny Witnesses A 20% Surge In First-Time SUV Buyers In Q1’24

Joydip SurLeave a comment

With the growing fondness for SUVs among consumers in the automotive industry, Spinny, has experienced significant growth in the initial four months of CY24. The company’s latest data analysis reveals a substantial 20% increase in first-time buyers within the SUV segment, marking a significant rise from 10% in 2023. This indicates a growing interest and trust in the company, with 73% first-time car buyers for all segments.

Amidst a diverse array of choices, Spinny customers have exhibited the strong preference for renowned brands such as Maruti, Hyundai, and Tata. Compact SUVs keep growing with Ford EcoSport, Hyundai Creta, and Tata Nexon have emerged as top picks with colours such as white, grey, and red capturing the attention of discerning clientele.

In addition to the SUV trend, Spinny’s data reveals a significant shift in consumer preferences towards hatchbacks, with models like the Renault Kwid, Hyundai Grand i10, and Tata Tiago leading the charts. The pre-owned luxury car segment also saw growth in Tier 2 and Tier 3 cities. Brands like BMW X1, Jeep Compass, and Mercedes C-Class have gained popularity, enjoying the growing appetite for luxury vehicles in these regions.

Commenting on the rise, Niraj Singh, Founder & CEO of Spinny, stated, “Our commitment to delivering a simple and delightful car-buying and selling experience remains unwavering. The surge reflects a significant shift in consumer preferences towards versatile and spacious vehicles. We are meeting our customers’ evolving needs by providing a wide array of high-quality cars. Our dedication to transparency, convenience, and unparalleled customer service ensures a seamless and satisfying car-buying experience and selling experience for every individual.”

In Q1 CY24, Bengaluru, Delhi-NCR, and Hyderabad emerged as the top cities driving demand for used cars. Spinny customers exhibited a clear preference for manual transmissions, constituting 70% of purchases, while automatic cars made up the remaining 30%. Notably, demand for automatic transmission vehicles has surged by 10% compared to last year, highlighting a significant shift towards a more convenient driving experience. March’24 saw the highest sales volume to date.

The company also witnessed a consistent traction in women car buyers, with 36% of women car buyers opting for Spinny cars, which surged to 46% in March alone. Additionally, 60% of the company’s sales happened digitally, highlighting the growing preference for personal mobility and the convenience of online transactions.

Over 54% of Spinny’s customers have opted for car financing through Spinny loans, facilitated by easy financing options and a broader trend of digitalization. This is a significant jump from last year of 46% of consumers opting for loans.

Spinny has received a customer base exceeding two lakhs; 25% of Spinny buyers have chosen the convenience of home delivery. Additionally, 50% of all car sales are from the dedicated Spinny Parks located in Bengaluru, Kochi, Ahmedabad, and Pune.