Celebrating its 46th year, the 60 judges of Japan Car of the Year convened at Bosch’s recently established Japan headquarters in Center Kita, Yokohama City to select the country’s best cars of 2025-2026. In addition to the jurors, some 41 representatives from the country’s most influential automotive and lifestyle publications, who run the Japan COTY organisation, and dozens of car industry executives gathered to witness the vote-counting and prize-giving ceremony.
In a major change to previous voting methods, the Japan COTY organization decided to employ a new Formula 1 style voting system for 2025-26 in which judges had to allocate their votes across all of the top 10 finalists. In the same way as F1 race winners receive 25 points, each juror was required to give their best car 25 votes, their second best 18 votes, their third best 15 votes, fourth 12, fifth 10, sixth 8, seventh 6, eighth 4, ninth 2 and tenth 1 vote. The VW ID. Buzz, which finished in fifth place and ranked the highest among imported vehicles, picked up the Import Car of the Year award as well as the Best Design award.
In early polling, the Forester jumped to an early lead with the Prelude holding a close second. When all votes were counted, the Forester came home with 1149 votes, the Prelude 1076 votes, Toyota Crown (Estate) 654, Nissan Leaf 622, VW ID.Buzz 578, Hyundai Inster 477, BMW 2-Series 416, Peugeot 3008 393, Suzuki eVitara 357 and the Daihatsu Move finishing with 338 votes. After receiving his COTY trophy, the Forester’s chief engineer Katsuro Tadaki commented, “In addition to creating the highly lauded new strong hybrid powertrain, we finely tuned the car’s safety systems, packaging, handling, comfort levels, ride quality and cost performance to make the Forester the best in class.”
In addition, Porsche Japan—in the midst of celebrating its 30th anniversary in the country, saw its 911 Carrera GTS capture the Technology Award of the Year for its powerful new T-Hybrid powertrain which combines a new 3.6-liter boxer engine with an integrated electric motor for enhanced performance and minimal turbo lag, while the Porsche Experience Center took home the Japan COTY’s organizing committee’s special award for its ‘coexistence with the local community’ as well as its efforts to revitalize the Kisarazu region of Chiba. A second special award was given to the Super Endurance Organization (STMO) for its work in prototype vehicles working towards the realization of a carbon-neutral society, in addition to its efforts to open up a new stage of international exchange, including a demo run of NASCAR in Japan, a symbol of American motorsports, and promote cultural exchange between Japan and the United States through motorsport.
BMW India’s premium electric Sports Activity Vehicle – the BMW iX1 Long Wheelbase – now features a new colour and additional choices for luxurious upholstery options.
The car is locally produced and can be booked at all BMW India dealerships in the country from today onwards.
The striking Night Dusk Blue metallic paint option joins the existing palette, adding a deep, sophisticated aesthetic to the iX1 Long Wheelbase’s commanding presence. In all, the model is now available in four colours – Night Dusk Blue, Carbon Black, Mineral White and Skyscraper Grey.
The interior receives a luxurious refresh with the introduction of high-quality Veganza Smoke White + Atlas Grey Dual Tone and Veganza Castanea upholstery choices, crafted from sustainably sourced vegan leather. Furthermore, the distinctive 3D stitching pattern on the upholstery elevates the premium feel inside the cabin. These new options imply a high level of craftsmanship and provide exceptional comfort, contributing to a sense of modern, eco-conscious luxury.
A defining ‘Cocooning Effect’ philosophy seamlessly extends the chosen upholstery colour beyond the seats to other key interior elements, creating a harmonious and immersive cabin environment. The effect wraps the interior, including the door panels, dashboard, and even the speaker mesh in upholstery color, providing a continuous and plush feel throughout the vehicle.
The BMW iX1 has achieved significant success in the Indian market, becoming the brand’s top-selling electric model and a key driver of BMW’s leadership in the luxury EV segment. BMW India has constantly focused on enhancing the value offered by BMW iX1 LWB to the customers by adapting the product to the market needs such as introducing features like Surround View Camera and now coming up with a refreshed paint and upholstery palette. In less than a year of its introduction, BMW iX1 LWB is already the highest sold electric vehicle in premium segment.
The BMW iX1 Long Wheelbase is a premium offering that offers practicality and sustainability, all in one package. With a length of 4,616 mm and wheelbase of 2,800 mm, it is not just the biggest car in its segment, but also one of the longest 5-seater SUVs offered in India. Its modern design and bold, dominant stance highlight the SUV character. In the interior, a large and open feeling of space meets modern design, superior craftsmanship and innovative functionality. At the heart of the iX1 LWB lies fifth‑generation BMW eDrive technology, with its compact, integrated drive unit engineered for maximum efficiency, agile driving dynamics, and dependable reliability. It produces an output of 204 hp and a maximum torque of 250 Nm. The compact high-voltage lithium-ion battery integrated in the floor has a gross capacity of 66.4 kWh providing an attractive driving range of up to 531 kms (MIDC). The adaptive recuperation and one-pedal driving enhance the driving convenience and recover kinetic energy and feed it into the high-voltage battery, resulting in even higher efficiency.
100 years after the birth of the first Bentley ‘Super Sports’, the nameplate returns to Bentley for only the fourth Supersports model in history. The new Bentley Supersports is the most driver-focused Continental GT ever, with rear-wheel drive, a two-seat cabin and a gross weight below two tonnes. A non-hybrid, pure internal combustion powertrain has a new 666 PS (657 bhp), 800 Nm twin-turbo 4.0-litre V8 at its heart, with power fed through an eight-speed double clutch gearbox to the rear wheels only. Carbon ceramic brakes, new 22-inch lightweight forged wheels developed with Manthey Racing and an Akrapovič full-length titanium exhaust system are standard, while Pirelli Trofeo RS tyres are available.
The exterior represents the most purposeful Continental GT ever, with a series of form-following-function developments to maximise downforce and save weight. A new front bumper integrates the biggest front splitter ever fitted to a Bentley road car, and feeds cooling air to the engine and front brakes. Carbon fibre dive planes, side sills, fender blades and a rear diffuser and fixed rear wing combine to generate more than 300 kg more downforce than a Continental GT Speed. The weight saving regime extends to the roof, which is now a carbon fibre panel to also lower centre of gravity whilst maintaining structural stiffness.
Inside, the two-seat cabin features new, highly bolstered sports seats, positioned lower in the car, with the rear cabin environment replaced with a carbon fibre and leather shell. Monotone, duo-tone and tri-tone interiors are available, with extensive use of leather, Dinamica and carbon fibre for a performance-focused space.
Bentley’s Chairman and CEO, Dr Frank-Steffen Walliser, comments: “The new Supersports is more than just the most driver-focused Bentley yet. It signifies a return to Bentley making more extreme cars – ones that combine extraordinary breadth of ability with true driver engagement, while remaining pieces of automotive artwork unique and bespoke to each customer. Bentley has always thrived when revealing a more daring side, and the new Supersports is a statement of our intent while celebrating 100 years of the name. This is the first project developed from start-to-finish since I joined Bentley Motors, and I’m proud of our team and the speed at which we’ve created a car so different to the GT on which it’s based.”
Project Mildred The new Supersports is the product of an idea that was first proposed in September 2024, when a small engineering team theorised how a rear-wheel drive, sub-two-tonne Continental GT might behave dynamically. Approval was given for them to build one test mule, which took to the track only six weeks later, to prove their concept. The performance of this key demonstrator was convincing, and the project to create the new Supersports was born – albeit under close guard and with a small and focused engineering team.
It was immediately recognised that the project needed a codename to keep it secret. For this, the team turned to inspiration from Bentley’s past, and the story of Mildred Mary Petre. Born in 1895, she was a record breaker on land, and sea and in the air as a racing driver, a powerboat racer and a pilot. In 1929, she drove a Bentley 4½ Litre around the Montlhery circuit in France, solo, for 24 hours. In so doing, she averaged almost 90 mph and established a new endurance record – a phenomenal achievement by today’s standards but even more incredible in the 1920s. She pushed the boundaries of what was possible with a fearless spirit, and so in her honour, the development team christened their new project: Mildred.
A Lineage of Performance The word Supersports is a modern amalgamation of one of the most evocative names from Bentley history – “Super Sports” – first applied to a Bentley 100 years ago this year. The first Super Sports was launched in 1925 and based on the 3 Litre, with an uprated engine and shorter (and therefore lighter) chassis meaning it was the first Bentley capable of exceeding 100 mph. It also established the second aspect that defines “Super Sports” – rarity, with only 18 examples built.
Dormant for decades, the Supersports name – now one word – roared back to life in 2009 with a 204-mph revival, defining the pinnacle model of the first-generation Continental GT. This was the first two-seat variant of the Continental family, was 100 kg lighter than the standard car, and the most driver-focused Bentley of the day.
It was eclipsed in 2017 by an even faster, more thrilling successor, based on the second-generation Continental GT. Like the first generation Continental Supersports it was powered by a 6.0-litre twin-turbo W12, but now generating 710 PS – making it then the most powerful Bentley ever. 710 examples were produced, to match the power output.
The previous generations of Supersports all defined the ultimate performance version of their respective model families. The new Supersports takes this approach in a different direction; rather than focusing on top speed, the target is maximum driver engagement, through a combination of weight reduction – the most extreme in Bentley’s history – and a new powertrain.
The First RWD Continental GT The powertrain of the new Supersports is non-hybrid and purely Internal Combustion Engine (ICE). A new, strengthened 4.0-litre twin-turbo V8 is the heart of the car – with a stronger crankcase, uprated cylinder heads and larger turbos. The changes yield the highest power density of any Bentley engine – 666 PS / 657 bhp (166.5 PS per litre), with 800 Nm of torque. Coupled to the engine is the ZF eight-speed double clutch transmission used across the Bentley model range, but redeveloped for the Supersports with uprated clutches and a new shifting strategy. Gear shifts are now sharper and more responsive, while the downshift strategy during braking has been precisely calibrated to deliver optimal stability and driver confidence.
The engine breathes though a full-length titanium exhaust which is tuned to be significantly more characterful than any previous Bentley. Developed in conjunction with Bentley partners Akrapovič and unique to Supersports, the complete system amplifies and tunes the cross-plane V8 note to be extremely compelling – deep, powerful and completely authentic, with no artificial in-cabin enhancement.
The sprint to 62 mph / 100 kmph will be dispatched in 3.7 seconds, and top speed will be circa 192 mph / 310 kmph (official verified figures will follow in due course). More important that the headline figures though, will be how the Supersports behaves dynamically.
For that, Bentley’s chassis engineers have enjoyed the opportunity for a new level of driver engagement, by making the new Supersports the first rear-wheel drive Continental – except for the Continental GT3 race cars – in history. Power is fed exclusively to the rear wheels through an eLSD, out to rear wheels that have an increased track of 16 mm over a Continental GT. The eLSD is assisted by torque vectoring by brake, with the systems working together to make turn-in as sharp as possible and to give maximum traction. Rear-wheel steering is retained for maximum agility and stability, while the calibrations for the steering, suspension, traction management and ESC systems are all-new.
ESC settings allow the driver to select how much independence or assistance they would prefer – from fully-on, through a Dynamic Mode that allows a level of slip and oversteer within reactive limits, to fully-off – where the driver has complete control of the rear axle, and can provoke the Supersports into significant but highly controllable oversteer.
There are three new configurations to the Drive Dynamics Controller:
Touring mode matches the performance character of the Sport mode in a Continental GT Speed, but pairs it with increased ride height, softer damping and a more discrete exhaust character.
Bentley mode increases the performance character beyond Touring mode, with gearbox strategy, throttle pedal and chassis settings all uplifted. Exhaust system valves open to enhance sound character, and launch control becomes available.
Sport mode goes even further, with ultimate optimisation for driver engagement and tuned for maximum chassis and powertrain response.
The chassis system uses aluminium double wishbones at the front with a multi-link rear axle, air springs, and new twin chamber dampers – ECU-controlled in bump and rebound independently. Bentley Dynamic Ride, the proprietary 48V electric anti-roll control system, can apply up to 1300 Nm of anti-roll reaction torque in 0.3 seconds. Braking is by the largest automotive braking system in the world – 440 mm Carbon-Silicon-Carbide (CSiC) discs on the front axle, clamped by 10-piston calipers, and 410 mm discs with four-piston calipers at the rear – fitted as standard. Calipers are black as standard, with a red-painted option available.
The Supersports comes with new, 22-inch forged and machined aluminium allow wheels developed in conjunction with specialists Manthey Racing, available in two finishes – Black Painted, and Black Painted and Machined (introducing a silver metal accent). Uniquely for the Supersports, two tyre options are available: a standard Pirelli P-Zero tyre, and a new Trofeo RS performance tyre as an option. With Trofeo RS tyres fitted, the chassis changes and weight savings mean that the Supersports can corner approximately 30% quicker than a Continental GT Speed, with up to 1.3g peak lateral force.
The Lightest Bentley in 85 Years – With the Most Downforce The new Supersports is nearly half a tonne lighter than the Continental GT, and will weigh less than 2000 kg. The most significant weight saving comes from the powertrain, with a reduction commensurate with the conversion to ICE-only propulsion and rear-wheel drive. The roof – usually aluminium – has been replaced with a carbon fibre panel, which saves weight and lowers the overall centre of gravity.
The rear cabin environment has been deleted, saving a significant amount of weight. Along with the seats and seatbelts, rear cabin sound insulation has been reduced, and the audio system has been reconfigured for the front cabin only. Additional weight savings come the deletion of certain driver assistance systems, not required on a driver-focused GT.
The new exterior details of the car combine to make this the most aggressive Bentley Grand Tourer ever. Crafting new elements in carbon fibre helped reduce weight further to meet the target, with new pieces including:
A new lower front bumper, with an integrated front splitter (the largest aerodynamic splitter ever fitted to a road-going Bentley). The bumper includes two new cooling channels each side, that feed cool air to the front brakes and engine respectively. Above the bumper, a new lightweight mesh grille, with a design unique to Supersports, is laser cut in extremely fine aluminium
Two pairs of stacked dive planes sit at the corners of the front bumper, working in conjunction with the splitter to reduce front lift
New side sills, running the length of the wheelbase
Behind the front wheels, new B-shaped fender blades manage the airflow from the front wheel arches, aiding both extraction of high-pressure air and managing its flow along the body side.
A new rear diffuser, built into an all-new rear bumper construction that includes vents for the rear wheel arches
A one piece, fixed rear spoiler to the top of the boot lid
These aerodynamic pieces are all the result of extensive testing, with form following function, and no elements included just for aesthetic purposes. Together, the additions generate more than 300 kg more downforce than a Continental GT Speed, while maintaining lift balance along the car and helping to achieve a dynamic weight distribution, which starts at 54:46 when the car is stationary and gradually moves rearward with speed.
The final finishing carbon fibre touches are the wing mirrors and engine cover.
A Sporting Cabin The interior of the new Supersports is as purposeful as the rest of the car, inspired by the energy and precision of motorsport. Two-seat only, it completes the focus on driver engagement that is the singular mission statement of the car. Every details is engineering to elevate the driving experience, redefining performance-focused luxury.
New lightweight sports seats are provided for the driver and one passenger, with increased lateral bolstering, a lower position in the car and carbon elements across the shoulder area. The seats feature 11-way electric adjustment and retain seat heating. The rear cabin is replaced by a lightweight and precision engineering carbon fibre tub that wraps around the space. Finished with a leather wraparound design, the tub integrates into the rest of the cabin and delivers a cleaner, more purposeful interior layout.
Lightweight and high gloss carbon fibre veneers to the waistrails and fascia panels are standard, joined by a blend of leather and Dinamica, with the latter technical material to the centres of the seat backs and seat cushions, the centre panels of the doors and the headlining. Supersports embroidery and badging completes the cabin, together with an individually numbered badge to the centre console.
Numbered, Individual, Bespoke Every Supersports will be individually numbered before it leaves the factory, with customers able to request specific numbers from the 500 examples that will be handcrafted in Crewe.
Paint options start with a core range of 24 performance-focused colours, with additional paint finishes including Supersports logos and matte paint available via Mulliner. Beyond single-tone exteriors, Bentley’s design team has developed five ‘Design Themes’, which include either a small section of vertical striping and a Supersports name in a contrasting colour on the lower body side behind the front wheel, or a series of painted stripes in two contrasting colours across the rear quarters of the car.
Exterior carbon fibre is available in high gloss finish, and the lower elements can be fully painted or pinstriped.
For the cabin, 22 Main Hide colours are accompanied by 11 Secondary Hide and nine Accent Hide colours. Single tone, duo-tone (as standard) and a new and unique tri-tone colour split are all available, and Dark Chrome Specification is standard.
In place of interior carbon fibre, customers can also choose from Diamond Brushed or Engine Turned Aluminium in a Dark Tint finish, or the clean and elegant simplicity of Piano Black.
The launch imagery for Supersports is in a Design Theme called “Nightfall”, which blends Anthracite gloss exterior paint with a Camel accent to the lower bodywork along with Camel lower striping and a contrast number 8 to the grille. The interior is in Beluga and Camel, with Bronze accents.
Meanwhile, the car unveiled in New York at the global debut is in a specification called ‘Daybreak’, in Jetstream Matte with a Design Theme livery in Arctica and Portofino. The interior is Damson with Light Blue and Pillar Box Red accents.
Ordering, Production and Deliveries The launch of the new Supersports will be celebrated with the most dynamic and exciting film in Bentley’s history, which will be revealed with a premiere in Dubai in January. Order opening follows in March, with production beginning in Q4 2026 ahead of first deliveries at the start of 2027. The new Supersports will be available in the following countries and areas: UK, Europe (EU27 plus Switzerland and Turkey), USA, Canada, Australia, New Zealand, Malaysia, Oman, Bahrain, UAE, Qatar and Kuwait.
Vehicle currently in pre-production state. Supersports will only be available in specified markets.CO2 emissions and fuel consumption information for EU27 pending and subject to individual vehicle approval.
115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.
“By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement,” says Audi CEO Gernot Döllner. “It is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi.” According to Döllner, Audi is entering the racing series with an ambitious yet realistic roadmap: “We are not entering Formula 1 just to be there. We want to win. At the same time, we know that you don’t become a top team in Formula 1 overnight. It takes time, perseverance and tireless questioning of the status quo. By 2030, we want to fight for the World Championship title.”
The Formula 1 team will spearhead Audi’s new brand identity The Audi R26 Concept is a clear statement and provides a preview of the colour scheme and design of the brand’s first Formula 1 race car, which will be unveiled in January. This visual identity is based on the recently introduced design philosophy and its four design principles: clear, technical, intelligent and emotional. “We are implementing a unifying design language that draws together every aspect of our organization,” says Audi Chief Creative Officer Massimo Frascella. “This makes the Formula 1 project a pioneer for the new brand identity, which will be rolled out in the future both for the F1 team and Audi as a whole.”
The R26 Concept is one of the first expressions of the brand’s new visual identity. Minimalist graphic surfaces, defined by precise geometric cuts, integrate seamlessly with the racing car’s geometry. The colour palette features titanium, carbon black and the newly introduced Audi red. As part of this identity, Audi will also sport red rings, used selectively to underscore its Formula 1 presence.
F1 as a global stage to demonstrate “Vorsprung durch Technik” The Formula 1 project is a strategic flagship for Audi, reflecting the technological, cultural and entrepreneurial reinvention of the brand. It is intended to inspire customers and employees alike. Development and racing take place within an economically attractive framework: a cost cap applicable to all teams ensures a clearly defined budget and conditions, while the global reach of Formula 1 offers strong brand exposure and sponsorship opportunities.
Formula 1 has been a globally established sports platform for decades and, with more than 820 million fans, is the world’s most popular sports series. In 2024, around 1.6 billion TV viewers watched the races. The financial valuations of Formula 1 teams are in the billions. The future Audi F1 team already has three global corporations as partners – adidas, bp and future title partner Revolut – and there is great interest in supporting Audi in Formula 1.
To enter Formula 1, Audi acquired the Sauber Group in Switzerland in its entirety at the beginning of this year, thereby creating the conditions to bring Qatar’s sovereign wealth fund on board as an investor. At the helm of the Audi F1 Project are two experienced Formula 1 managers, former Ferrari Team Principal Mattia Binotto and Jonathan Wheatley (formerly Red Bull), who report directly to Audi CEO Gernot Döllner. In terms of drivers, the company is relying on a combination of experience and youthful energy with seasoned racing driver Nico Hülkenberg (Germany) and young talent Gabriel Bortoleto (Brazil).
“Formula 1 is more than just motorsport,” says Jürgen Rittersberger, CFO of AUDI AG. “It’s entertainment, emotion, technology – and also a challenge. But it is precisely this combination that takes us where we want to go: inspiring new customer groups for Audi. With the enormous reach of Formula 1, we have the opportunity to attract new customers for our brand – especially in the younger target group, where Formula 1 is experiencing rapid growth. Thanks to the cost cap, Formula 1 is also more financially sustainable than ever before. When we look at the development of sponsorship opportunities, team evaluations, and the overall revenue potential in Formula 1, one thing becomes clear: This path makes perfect sense for Audi – also economically.”
From motorsport heritage to Formula 1 newcomer Motorsport is part of the Audi DNA and has always been a driving force for technological progress and innovation. From the first mid-engine Grand Prix car to quattro all-wheel drive in rallying, to diesel, hybrid and electric powertrains at Le Mans, in Formula E and at the Dakar Rally, Audi has led every motorsport project to success with determination, courage, perseverance and team spirit, always pioneering new ground. The Formula 1 involvement of Audi is intended to build on this.
The pinnacle of motorsport is considered the toughest test laboratory in the world. The short development cycles, minimal chain of command and quick decisions are intended to serve as a model for the entire company. At the same time, Audi is close to the latest technological developments and materials. Thanks to open competition, Formula 1 serves as a technology driver for both electric mobility and sustainable e-fuels – both topics that are also highly relevant for production models. In these two areas, the regulations offer great freedom and scope for innovation.
Far-reaching changes to the technical regulations of Formula 1 from 2026 onwards present an ideal opportunity for Audi, as a newcomer, to enter the pinnacle of motorsport. All competitors will have to familiarize themselves with new regulations and technologies at the same time, both in terms of the chassis and the drivetrain.
Milestones and the journey toward Formula 1 Since spring 2022, Audi has been developing the power unit for Formula 1 in Neuburg an der Donau – the only operational location of an F1 team in Germany. It consists of a V6 internal combustion engine (ICE) with a displacement of 1.6 litres and turbocharging, an energy recovery system (ERS) including energy storage (ES) and an electric motor generator unit (MGU-K), as well as an electronic control unit (CU-K). In addition to the power unit, the gearbox is also being developed in Neuburg. Together with the power unit, they form what is known as the powertrain. The new technical regulations for F1 powertrains focus on greater road-car relevance with a new hybrid concept. The output of the electric motor has been tripled and will in future be on a comparable level with the combustion engine, which will be powered by sustainable fuels from 2026. Audi has been working exclusively with the British company bp on this since 2022.
Concept development for the F1 powertrain ‘made in Germany’ began in 2022. Just two years later, the complete powertrain ran dynamically as a unit for the first time in a race simulation on the test bench. Virtual simulations and digital development tools are particularly important here, as regulations mean that it will not be possible to test the new powertrains on a racetrack until early 2026. As with product development at Audi, dynamic driving simulators, digital tools and methods play a significant role in the development process. The first power units for use on the racetrack have now been completed and will be shipped from Neuburg an der Donau to their respective locations starting in December.
The team develops and builds the race cars at the F1 Factory in Hinwil. The Swiss location is also responsible for planning and executing race operations. In addition, a technology office has been in operation in Bicester in the UK since summer 2025. The presence in the so-called ‘Motorsport Valley’ gives the team access to additional F1 expertise. There is intensive technical cooperation between the locations to fully exploit the advantages and opportunities of a factory team through the seamless integration of power unit and chassis.
First race in Formula 1 The future Audi F1 team will make its full public debut at the official team launch in January 2026. Shortly thereafter, the first official test drives with the new-generation Formula 1 cars will take place at the end of January at Barcelona, Spain – still behind closed doors. During further tests in Bahrain (11–13 February and 18–20 February), the Audi factory team will test in Formula 1 in front of the public for the first time, before the brand’s eagerly awaited debut in the pinnacle of motorsport takes place in Melbourne (Australia) from 6–8 March.
The new MINI Countryman SE All4 was launched in India today at an ex-showroom price of INR 66,90,000. The car will be available in the country as a completely built-up unit (CBU) and can be booked at all MINI India authorized dealerships from today onwards. Deliveries for the same will commence immediately.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “The new MINI Countryman SE All4 is a car that’s full of confidence and adventure. It’s electric, it’s fun to drive, and it’s perfect for exploring the city and the great outdoors. With its spacious interior, eco-friendly tech, and signature MINI style, every drive is a special experience. The sporty design and John Cooper Works trim make it a great choice for those who love performance and sustainability.”
The new all-electric, all-wheel-drive MINI Countryman SE All4 is the epitome of versatility and driving pleasure. The modern, minimalistic design with clear surfaces and wider wheel arches reinforces the look of the new MINI Countryman SE All4. The character of this SUV is underlined through the vertical orientation of body details. Its distinctive front grille, striking headlights and the very sculptural bonnet enhance the overall appeal. Short overhangs and slim contouring give the vehicle’s silhouette an elegant definition. The visual three-part division into the vehicle body, surrounding window area and a Jet Black roof ensure the MINI is instantly recognizable. The surfaces look particularly exciting thanks to an integrative treatment of details. Flush door handles and absence of side scuttles underline the clear and modern overall impression. A clearly defined shoulder area gives a decidedly athletic body. A wide stance on the rear, characteristic charisma and a modern minimalist design with clearly designed surfaces ensure the new MINI Countryman SE All4 has a significantly enhanced presence.
With its dynamic, sporty exterior and exclusive JCW trim, the new MINI Countryman SE All4 stands out as the epitome of driving fun and individuality. The exterior colour options Legend Grey or Midnight Black are complemented by roof and mirror caps and Sport Stripes in Black. The John Cooper Works trim stands out with unique design features of the Grille, Bumpers, Side Skirts, Rear Spoiler and Door Entry Sills. The JCW Aerodynamic styling, JCW Sports stripes in Black, Black Roof rails offer a dynamic appearance. The Piano Black Exterior Trim and wheel arches add to the sporty look of the car. The 19-inch JCW Runway Spoke Black alloy wheels further elevate the sharp character.
The striking appearance of the car is enhanced by three selectable Signatures Modes (Classic, Favoured and John Cooper Works) for the Daytime Running Lights (DRLs) of the LED headlights and the redesigned matrix rear lights. All three modes begin and end with a specially orchestrated welcome and goodbye animation. The intelligent High Beam Assistant takes care not to blind oncoming traffic during night-time driving.
Minimalist design, digital innovations and immersive user experience are the hallmarks of the interior. The sportiness is elevated with JCW Sports Seats, Vescin/Cord combination JCW Black upholstery and JCW Dashboard Trim. Electric seat adjustment with Active Seat for the driver is available as standard. The JCW Steering Wheel with paddle shifters adds to the hallmark MINI go-kart feeling. The Headliner Anthracite elevates aesthetics inside the cockpit. The dashboard and door panels are completely chrome-free and leather-free, using recycled 2D knitted fabric lining. The textile surface is made luminescent by ambient lighting and projections from the MINI Interaction Unit that make even rush hour relaxing. The panoramic glass roof adds to the bright and spacious atmosphere.
The focal point of the cockpit in the MINI Countryman SE All4 is the round OLED display. The central instrument with a diameter of 240 mm and a high-quality glass surface simultaneously controls the infotainment and assistance systems. With the new MINI Operating System 9, all vehicle functions can be operated intuitively via touch or voice assistant. The innovative MINI Digital Key Plus turns the smartphone into a car key via the MINI App and can be transferred to different users, along with their personal vehicle settings. Head-up Display projects all relevant information directly in the driver’s line of sight. A Fisheye Camera can capture selfies, fun moments and videos with sound, inside the cabin and is capable of transfers via a QR code. Harman Kardon Surround Sound System is an aural treat. Other features include Navigation, Remote Services, Remote Software Upgrades, Apple CarPlay / Android Auto, Teleservices, In-Car Weather and Intelligent Emergency Call.
With the MINI Experience Modes, one can choose from several immersive driving experiences, from the race-inspired ‘Go-Kart Mode’ to the energy-saving ‘Green Mode’ or the lively ‘Vivid Mode’ and more. MINI Experience Modes extend the indoor experience by tuning the light, sound and graphics settings.
A distinctive Toggle Bar Island gives access to the important driving functions including start/stop, gear selector, parking brake, experience modes and volume control. General storage area below the toggle bar provides space for a smartphone to be wirelessly charged.
The versatile and powerful electric drive makes it a perfect companion for unbridled driving fun even off the beaten track. With 313 hp and a maximum torque of 494 Nm, the new MINI Countryman SE All4 sprints from 0-100 km in just 5.6 seconds. It has a top speed of 180 kmph. The standard all-wheel drive system distributes its power precisely and reliably, providing the sporty SUV with sufficient grip and traction even in challenging conditions. It is powered by a lithium-ion battery with gross capacity of 66.45 kWh and has ample WLTP* driving range (combined) of up to 440 kms. The new MINI Countryman SE All4 also ensures fast and hassle-free charging. Charging time is – 130 kW DC Charger – 10 to 80% in 29 min (100 km top up range in 8 min) and 22kW AC – 0 to 100% in 3 hrs 45 min. (*WLTP = Worldwide harmonised Light Vehicles Test Procedure). JCW Sport Brakes impress with direct response and a better pedal feel.
Advanced assistance systems such as Cruise Control and Parking Assistant Plus with 360 degree Camera increase comfort, control and safety and relieve the driver from monotonous and less demanding aspects of driving. With Comfort Access, the car is locked / unlocked automatically as it recognises the key is at a distance of less than 1.5 meters.
The standard MINIMALISM technology includes auto start/stop function, brake energy recuperation, active cooling air ducts and electromechanical power steering. The wide range of alloy wheels depending on the variant, radiate confidence while reducing carbon footprint thanks to their lightweight design and use of recycled Aluminium.
The standard SAFETY equipment comprises of front passenger airbags and side curtain airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, Rear View Camera, and Tubeless Tyres with Tyre Pressure Indicator.
Bentley Motors today announced a series of updates to its forward-thinking Beyond100+ strategy, reflecting current market and customer perspectives. In a press conference streamed live from Bentley’s home in Crewe, and the future assembly line of Bentley’s first fully-electric car, Chairman and CEO, Dr. Frank-Steffen Walliser, outlined a revised product cadence plan that includes extending the offer of internal combustion-engined as well as plug-in hybridised models.
Creating an entirely new segment with the world’s first true Luxury Urban SUV, the all-new Bentley – designed, developed and produced in Crewe – is on track to be launched towards the end of 2026, with deliveries to markets during 2027. The as yet unnamed model will be incremental to Bentley’s current offering, less than five metres in length and promises a true Bentley driving experience and the craftsmanship expected of the marque, with industry-leading technology that includes the capability of charging from 0 – 100 miles in less than seven minutes. Development of the car continues at pace with pre-series, or prototype, vehicles embarking on a global performance programme.
Furthermore, hybridised Bentley models, today offered in both High and Ultra-Performance Engines in Continental GT coupe, Convertible and Flying Spur, would be available until at least 2035 meaning that Bentley’s previous target of being exclusively electric by that milestone could be extended. Another internal combustion engined model, the Bentayga Speed, was added to the range earlier in 2025 and in the same conference, Bentley revealed that a new non-hybridised and limited production performance model would be announced before the end of this year. It also didn’t rule out further similarly-engined cars to follow as it continues to maintain powertrain flexibility in line with customer demand across its global markets.
Commenting following the announcement, Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, said: “Today’s updates to our Beyond100+ strategy reaffirm Bentley’s commitment to progress — responsibly and sustainably. We are evolving our product cadence to reflect the realities of a changing world and a dynamic marketplace. By extending introducing new internal combustion engined models, and offering hybrid powertrains until at least 2035, we are ensuring that every Bentley customer can continue to experience the full breadth of our performance and craftsmanship.
“Our first fully electric Bentley, the world’s first true Luxury Urban SUV, represents a bold step forward, it embodies our vision for sustainable luxury and technological excellence. With industry-leading charging capability and unmistakable Bentley character and design, it marks the beginning of an exciting new era for our brand – a future defined by innovation, craftsmanship, and sustainability.”
Beyond100+ also endures a fundamental reinvention of the Crewe manufacturing infrastructure, and helps secure Bentley’s future at Crewe for the next generation of products and colleagues.
The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon neutral facility, and as the oldest building, named A1, prepares to assemble Bentley’s first electric car, the Dream Factory is closer to nearing completion.
The largest self-funded site investment programme in Bentley’s history continues with a new state-of-the-art Paint Shop due to open in 2026. This follows a new Design Centre and Integrated Logistics Centre, both opened earlier this year, transforming an 87-year-old site for a new age of electrification, and a new benchmark in next generation, digital, flexible and high-value manufacturing operations.
Nissan Motor India announced a significant milestone in its export operations with the export of its 1.2 millionth vehicle from India. This accomplishment underscores Nissan’s steadfast commitment to its ‘Make in India, Make for the World’ philosophy and reaffirms India’s pivotal role as a strategic export hub for the company in the AMIEO region. The 1.2 millionth vehicle, a New Nissan Magnite B-SUV destined for the GCC region, was ceremoniously flagged off by Mr. Saurabh Vatsa, Managing Director, Nissan Motor India, at the Kamarajar Port, Ennore, Tamil Nadu.
Since the commencement of its export operations, Nissan Motor India has shipped a diverse range of models including the Nissan Magnite, Nissan Sunny, Nissan Kicks and Nissan Micra, catering to global markets across Africa, the Middle East, Latin America, and Southeast Asia. The arrival of the New Nissan Magnite significantly increased the global footprint of Nissan Motor India’s export strategy in both LHD and RHD covering our 65 countries.
Speaking on the occasion, Mr. Saurabh Vatsa, Managing Director, Nissan Motor India, said: “We are proud to celebrate yet another historic milestone of exporting 1.2 million Nissan vehicles from India. This achievement reflects the collective dedication of our teams and the trust of customers across the world in our Made-in-India cars. The Nissan Magnite continues to be a global success story, representing our focus on design, quality, and innovation that transcends borders.”
The New Nissan Magnite has been recognized among the safest B-SUVs, earning a prestigious 5-star Global NCAP rating for Adult Occupant Protection and 3 stars for Child Occupant Protection. With its bold design, over 20 first and best-in-segment features, and 55+ safety features, the Magnite continues to set benchmarks in the compact SUV segment.
Proudly Made in India, the New Nissan Magnite embodies Nissan’s ‘One Car, One World’ strategy and is now sold in over 65 countries across both right-hand and left-hand drive markets, showcasing India’s manufacturing excellence on a global stage. The company is also gearing up for the upcoming launch of its new global C-SUV, the Nissan Tekton, which will be introduced in India next year and also exported to select international markets.
Kia Corporation has officially extended its partnership with tennis legend Rafael (‘Rafa’) Nadal, continuing an authentic affiliation that has grown to transcend mere sponsorship over the last 21 years. The announcement is being celebrated by Nadal’s visit to Korea, where he has been participating in events for both tennis prospects and fans under the theme “The Road Ahead.”
The brand’s partnership with Rafa began in 2004, when Kia Spain chose to sponsor the up-and-coming athlete. Following his first Grand Slam success at the 2005 French Open, Kia officially appointed Nadal as global brand ambassador in 2006. The champion’s values of resilience and constant self-improvement were in clear alignment with Kia’s values.
This week, Nadal returned to Korea for the first time since 2013 to celebrate the renewal of his enduring partnership with Kia. The renewal ceremony was held today at Kia Unplugged Ground, the company’s flagship brand space in Seongsu, Seoul, providing an opportunity to look back on the history of Kia and Nadal, their shared journey, and the values they hold in common.
“Kia and Rafael Nadal have shared a spirit of determination and a passion for the sport of tennis since we first joined hands in 2004,” said Ho Sung Song, President and CEO at Kia Corporation. “As we set out on a new chapter of our journey together, Kia will continue to build on our partnership with Rafael Nadal to bring positive inspiration to fans and young athletes around the world.”
“I would like to thank the Kia family for their enduring support and friendship throughout our 21 years together,” said Rafael Nadal. “Our partnership began when I was very young and has lasted over two decades, a powerful statement of our shared values. Going forward, I am sure we will continue to work together and inspire each other toward growth and innovation. The future awaits for both and we will work the future for the next generation both on and off the courts.”
Prior to the ceremony, a junior tennis program with Korea’s top 20 junior players was held yesterday at Tenez Park in Walkerhill Hotel. An exclusive tennis clinic was conducted by coaches from the Rafa Nadal Academy, where two players with outstanding performances were selected to participate in the High Performance Tennis Junior Camp in Spain next year.
Later today, a special event will be held for tennis fans and influencers to commemorate the new journey of Kia and Nadal. The fans, selected through a social media challenge, will have the opportunity to meet Rafa in person and discover insights into his life, career, and the inspiration he gained from tennis through a Q&A session.
Finally, a pop-up event is being held at Kia Unplugged Ground until November 9, allowing customers to relive Kia and Rafa’s partnership journey firsthand. The space has been redesigned into a celebratory showcase of both Nadal’s career highlights and the history of his affiliation with Kia. Visitors will also be able to view the spacious Kia PV5 Passenger and EV9 ‘GT-Line’, the vehicle that Nadal personally drives.
Kia has been a long supporter of the game of tennis through its various sports marketing activities over the years. Earlier this year, the company partnered with the Australian Open as the Major Partner of AO25 for the 24th consecutive year, further extending its track record as the longest-running major partner in the history of the tournament.
The new MINI John Cooper Works Countryman All4 was launched in India today at Buddh International Circuit. The car will be available in the country as a completely built-up unit (CBU) and can be booked at all MINI India authorized dealerships from today onwards. The deliveries for the same will commence soon.
The MINI John Cooper Works models always stand out for their exhilarating high-performance inspired by MINI’s racing pedigree. With its 2.0-litre four-cylinder TwinPower Turbo engine, the new MINI John Cooper Works Countryman embodies this unmistakable driving experience. The all-rounder SUV offers ultimate thrill of driving, space and safety. Thanks to its all-wheel drive system, it is extremely capable for offroad adventures.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “The MINI John Cooper Works Countryman is a masterclass in performance and style, perfectly blending power, adventure and exhilarating drive. Born from the legendary John Cooper Works racing heritage, this car embodies the spirit of motorsport, with performance and precision at its core. Built to excel in every environment, this John Cooper Works is engineered to dominate the track, city streets, and rugged terrain alike. With its impressive capabilities and dynamic design, the MINI John Cooper Works Countryman ALL4 is the most powerful MINI ever.”
The new MINI John Cooper Works Countryman has a bold and sporty look that reflects its performance and versatility. The exterior features a number of model-specific details that enhance its overall appearance. The aerodynamic elements with vertical reflectors on the front of the car emphasise its wide stance, while the new MINI LED headlights with horizontal bars in JCW Signature Mode give the SUV a more expressive look. The front end is also characterised by the newly designed octagonal grille in high-gloss black and the newly designed three-colour JCW logo. The exterior color options Legend Grey or Midnight Black are complemented by roof and mirror caps and Sport Stripes in Chilli Red, while the exterior color option British Racing Green is complemented by roof and mirror caps in Sport stripes in Black. The newly designed C-pillar seamlessly joins the contrasting roof in motorsport-inspired Chili Red. The roof curves down towards the rear, giving the MINI JCW Countryman an agile silhouette despite its big proportions.
The John Cooper Works logo has also been redesigned with a modern, clearcut look. For the first time, the new logo is being used in the classic black, red, and white colour scheme. A high-performance braking system with brake calipers in Chili Red colour ensures powerful and precise deceleration. The characteristic sound of the quad exhaust flap system also makes the MINI John Cooper Works Countryman instantly recognisable as a high-performance model. The standard 19-inch JCW Runway Spoke Wheels add to the sense of sportiness of this SUV.
In the interior, the new MINI John Cooper Works Countryman inspires with a reduced design. The cockpit is divided into an upper and lower section, with vertical door handles and air vents in the upper area. This emphasizes the upright and larger overall impression of the spacious SUV. The sportiness is elevated with the electronically adjustable JCW Sports Seats, Vescin/Cord combination JCW Black upholstery and JCW Dashboard Trim. The JCW Steering Wheel with JCW paddles in aluminum add to the hallmark MINI go-kart feeling. The rear of the vehicle is highly versatile and spacious. The rear row of seats can be adjusted by up to 130 mm. With the rear seat folded down, even bulky items can be easily transported with luggage compartment space increasing from 500 litre to 1,450 litre. The panoramic glass roof adds to the bright and spacious atmosphere.
The 2.0 litre, 4-cylinder TwinPower Turbo petrol engine produces a peak output of 300 hp and a maximum torque of 400 Nm, making the new MINI John Cooper Works Countryman All4 the most powerful MINI ever launched in India. The car can achieve 0-100 kmph acceleration in just 5.4 seconds, making it the fastest MINI in the country. It has a top speed of 250 kmph. The standard all-wheel drive system distributes its power precisely and reliably, providing the sporty SUV with sufficient grip and traction even in challenging conditions. The 7-Speed Double Clutch Steptronic Sport Transmission offers even more efficient, comfortable and sporty driving due to a broader gear spread and smaller engine speed steps. The car comes with a Boost mode that unleashes its full potential, delivering rapid bursts of speed for overtaking, cornering, or launching from a standstill. It acts as a shortcut to selecting all the most extreme individual settings via the Experience Modes.
A distinctive Toggle Bar Island gives access to the important driving functions including start/stop, gear selector, parking brake, experience modes and volume control. General storage area below the toggle bar provides space for a smartphone to be wirelessly charged. The MINI Interaction Unit, the central, high-resolution OLED display is home to all the other functions. The MINI Operating System 9 is optimized for touchscreen and voice control and provides advanced connectivity for maximum ease of use. The new MINI Intelligent Personal Assistant (IPA) can be activated by saying “Hey MINI” to control a wide range of functions such as navigation, telephony, entertainment and others. The innovative MINI Digital Key Plus turns the smartphone into a car key via the MINI App and can be transferred to different users, along with their personal vehicle settings. Head-up Display projects all relevant information directly in the driver’s line of sight. A Fisheye Camera can capture selfies, fun moments and videos with sound, inside the cabin and is capable of transfers via a QR code. Harman Kardon HiFi Sound System is an aural treat. Other features include Navigation, Remote Services, Remote Software Upgrades, Apple CarPlay / Android Auto, Teleservices, In-Car Weather and Intelligent Emergency Call.
With the MINI Experience Modes, one can choose from several immersive driving experiences, from the detailed, race-inspired ‘Go-Kart Mode’ to the energy-saving ‘Green Mode’ or the lively ‘Vivid Mode’ and more. MINI Experience Modes extend the indoor experience by tuning the light, sound and graphics settings.
Advanced assistance systems such as Cruise Control and Parking Assistant Plus with 360 degree Camera increase comfort, control and safety and relieve the driver from monotonous and less demanding aspects of driving. With Comfort Access, the car is locked / unlocked automatically as it recognises the key is at a distance of less than 1.5 meters.
The standard technology pack includes auto start/stop function, brake energy recuperation, active cooling air ducts and electromechanical power steering. The alloy wheels radiate confidence while reducing carbon footprint thanks to their lightweight design and use of recycled Aluminium.
The standard safety equipment comprises of front passenger airbags and side curtain airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, Rear View Camera, and Tubeless Tyres with Tyre Pressure Indicator.
The Supervisory Board of SEAT and CUPRA, chaired by Thomas Schäfer – Member of the Board of Management of Volkswagen AG, Brand Group Core, and CEO of the Volkswagen brand – has appointed Markus Haupt as the new Chief Executive Officer of SEAT and CUPRA, effective immediately. Haupt has been serving as interim CEO since April 1, and now, with the full support of the company’s Executive Committee, formally assumes the position on a permanent basis.
“Markus brings over two decades of experience across multiple brands and countries within the Group,” said Thomas Schäfer, Chair of the SEAT and CUPRA Supervisory Board. “His deep expertise in production, logistics, and strategic planning makes him the ideal leader to drive the company’s electrification strategy and CUPRA’s continued growth. Having successfully led the transformation of SEAT and CUPRA’s facilities in preparation for the Electric Urban Car family, he is perfectly positioned to shape the brands’ future,” he added.
Markus Haupt takes the helm at a crucial juncture as the company accelerates its electrification. Since joining as Executive Vice-President for Production and Logistics in 2022, Haupt has driven a transformative shift, including a €3 billion investment to electrify the Martorell plant. Guided by his vision and expertise, the company has led the groundbreaking Electric Urban Car family project with four models from three brands in two plants on behalf of the Brand Group Core. This initiative is set to make electromobility more accessible, with the highly anticipated CUPRA Raval -the first model to roll off the production line- launching in March 2026 and paving the way for a new era of urban electric mobility.
“My passion for cars began early and has guided my career, from working on prototypes at the Volkswagen Group to now leading SEAT and CUPRA as CEO. I am honoured to steer the company through its most significant transformation, including the launch of groundbreaking models like the CUPRA Raval and our shift toward electrification. Together with the Executive Committee and our teams, I am confident we will write a new chapter of growth in the company’s history,” said Markus Haupt upon his new appointment. “I would like to extend my sincere thanks to Oliver Blume, Thomas Schäfer, and the Board of the Volkswagen Group for placing their trust in me with this exciting challenge. I’m equally grateful to SEAT and CUPRA’s Executive Committee for being exceptional teammates and constant sources of inspiration. Together, I’m confident we will achieve remarkable things,” he added.
With over 20 years of experience within the Volkswagen Group, Markus Haupt has held leadership roles across multiple brands and countries. After studying and graduating in Barcelona, he began his career in 2001 in SEAT and quickly advanced, playing a key role in the launch of the Audi Q3 at the Martorell plant. He later led major production projects, including the Volkswagen Group’s A0 platform in Wolfsburg and the launch of the T-Roc in Palmela, actively contributing to the Group’s transition toward electric mobility.
A passionate racing enthusiast, Haupt is German with Spanish descent and has deep personal and professional ties to Spain. He previously served as President of Volkswagen Navarra and General Manager of the Landaben plant in Pamplona, where he successfully introduced a third model for the first time in the factory’s history, before returning to Barcelona in 2022.
Positioning the company for long-term success As one of the company’s key strategic pillars, the company remains firmly focused on CUPRA’s growth, now with a fully-fledged portfolio and a growing global fanbase. CUPRA has already sold over 950,000 cars globally and is on track to reach one million total deliveries in the coming weeks. As CEO, Haupt now leads the company at a time when the sales continue to gain momentum. SEAT S.A. sales grew in the first 8 months of 2025, driven by CUPRA’s success. The brand continues to break boundaries, and between January and August 2025, CUPRA delivered 216,000 vehicles, marking a 36% increase compared to the same period last year.
This momentum comes amid a complex industry landscape. “There will be challenges ahead, but I’m sure that with a shared vision, a commitment to transformation and a unified team going in the same direction, we will be successful. We are on the cusp of exciting changes, as we transition towards electrification. That’s a future I’ve always believed in, and it’s one that we will work harder than ever to achieve.” Haupt said.
CUPRA is now preparing to take bold steps beyond its current boundaries. This announcement comes at a key moment for the company, as CUPRA builds on growth momentum -volume, markets and portfolio- ahead of the launch of the CUPRA Raval. Following its ambition to become one of Spain’s truly global brands, CUPRA will build on the strong success it has achieved in existing key territories and will soon expand into new high-potential markets to broaden its global footprint. The brand is investigating new growth opportunities in the Middle East, a region that offers CUPRA a unique opportunity as it is quite close to Europe and it’s one of the fastest-growing economies in the world.
Along with CUPRA, the SEAT brand remains a cornerstone of the company’s present and future strategy. As one of the most recognised Spanish brands, with over 21 million vehicles produced since 1950 and more than 172,700 units sold in 2025 (January-August), SEAT has been instrumental in shaping the company into the economic and automotive powerhouse that it is today. Now, it is poised to enter a new era in its history with the upcoming World Premiere of its bestselling models, the SEAT Ibiza and Arona.
“We stand at the beginning of an exciting new chapter for SEAT S.A. As one company with two complementary brands, we are better prepared than ever to lead the future of mobility, continuing to inspire through innovation and the passion that has always defined us,” Haupt said.
Change needs drivers and SEAT S.A. is steering the future of mobility. As the only company in Spain that designs, develops, manufactures, and markets cars, SEAT S.A. is a cornerstone of the nation’s automotive industry and the driving force behind its electrification.
As the company undertakes the biggest transformation in its 75-year history, SEAT S.A. is turning Spain into a European hub for electric vehicles. Through the Future: Fast Forward project, and in collaboration with the Volkswagen Group, PowerCo, and other partners, the company has invested €10 billion into the country’s electrification. The company is also leading the Electric Urban Car project for the Volkswagen Group’s Brand Group Core and will begin producing 100% electric vehicles, including the CUPRA Raval, at its Martorell plant from 2026.
A member of the Volkswagen Group, SEAT S.A. sells vehicles under the SEAT and CUPRA brands including the iconic SEAT Ibiza and the company’s bestselling model, the CUPRA Formentor. With 14,000 professionals and three production centres in Martorell, El Prat de Llobregat, and Barcelona, the company exports over 80% of its vehicles to more than 70 countries.
