Tag: music

TVS Apache Releases ‘The Apache DNA’ Anthem

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Turning the exhaust note into the beat of music, TVS Apache, today launched its first-ever official anthem — ‘The Apache DNA’, celebrating 20 years of the brand’s legacy. Bringing excitement to customers, especially the new generation in India and across the world, the anthem has been composed by one of India’s finest rapper and songwriter Brodha V. Launched in 6 languages – English, Hindi, Marathi, Tamil, Telugu & Kannada, the anthem marks a landmark cultural moment for an iconic racing and performance motorcycling brand like TVS Apache.

Music is a powerful motivator for motorcyclists, and TVS Apache channels that same energy through its performance-driven style. Embodying a fearless spirit, and racing DNA, TVS Apache has become synonymous with performance, technology, and innovation for over 6.5 million riders across 60+ countries. The anthem further amplifies this spirit, positioning itself as a bold expression of confidence and unmatched energy on and off the racetrack.

Commenting on the first-ever TVS Apache anthem, Mr. Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratize racing-bred technology, we are also expanding TVS Apache’s presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day.”

The lyrics of ‘The Apache DNA’ reflect the core ethos of TVS Apache: speed, precision, and control. With the launch of the anthem, TVS Apache takes its racing DNA beyond motorcycles, strengthening its emotional connect with riders and expanding its presence across music genres and the community. As the brand continues to push the boundaries of performance motorcycling, it resonates a powerful expression of TVS Apache’s commitment to confidence, authenticity, and an unstoppable riding ethos that resonates with the next generation of riders.

Volkswagen Cars Now More Finely Tuned Than Ever Before

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Millions of motorists are about to hit the open road as they head to music festivals and make the most of the August Bank Holiday – so Volkswagen has created the perfect playlist for summer drives.

Whether singing along to The Beatles in a Beetle or blasting N-Dubz in a V-Dub, the best road trips are accompanied by the perfect soundtrack. Volkswagen fans across the UK were asked online to suggest songs that make them wind down the windows and turn up the volume. From festival anthems to classic hits and nightclub bangers, the result is almost three hours of Volkswagen-inspired tunes.

The playlist is available on Spotify – just search for Volkswagen Summer Drives. Highlights include California Soul, VW Van and Young At Heart, which featured in a memorable Volkswagen TV advert in the early 1990s. Other favourites include Ride Like The Wind, In The Summertime and Ventura Highway; there’s even space for more niche tastes, with Autobahn by Kraftwerk.

The Summer Drives playlist is part of the new Volkswagen UK account on Spotify, which also lists hot hits and trending tunes from Volkswagen Retailer staff across the UK. Search for Volkswagen Retailer Top Hits to listen to their favourite tracks.

Whatever the preferred tunes or genres, Volkswagen’s latest cars make sure passengers can hear every beat, high note and harmony. Smartphones can be paired wirelessly with infotainment screens in seconds using Apple CarPlay and Android Auto, and models fitted with Harman Kardon speakers deliver razor-sharp acoustics.

From Beach Boys nostalgia to electropop Dragons
Volkswagen fans clearly have wide-ranging tastes in music. The Summer Playlist spans more than five decades of hits, from timeless classics to modern anthems. The oldest song is from 1964 (I Get Around by The Beach Boys) while the youngest was released in 2017 (Thunder by Imagine Dragons).

American rock seems to be the pick of the genres, followed by pop with a smattering of country, blues and electronic music. Volkswagen drivers also seem to like songs that are energetic and nostalgic; 12 songs on the list match both of these moods, the rest being uplifting, melancholic and dreamy (playlist facts compiled with the help of AI).