Tag: mini-india

MINI India Launches An Exclusive ‘Mod My MINI’ Customization Programme

Joydip SurLeave a comment

MINI India announced the launch of its official vehicle customization programme, designed to elevate individual style and allow owners to tailor their vehicles to their preferences. Grounded in the long-standing brand belief that no two MINIs should ever look the same, this new initiative offers a highly curated range of bespoke upgrades – spanning original accessories, signature paints, and bold decals – for both the Cooper and Countryman families.

The program allows customers to personalize either a brand-new or existing vehicle by modifying almost any element, including the roof, mirror caps, spoilers, and brake calipers. To perfectly match their personality, customers can choose from an array of paint options, including over 100 classic MINI shades, multiple exclusive thematic decals, and original MINI accessories. This extensive selection makes a total of 2.5 million unique combinations possible, ensuring that every customized vehicle stands out as a personal statement.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the ‘Mod My MINI’ programme puts the design canvas directly into the hands of our owners. True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle’s identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”

To ensure that each unique vehicle retains its premium finish, all official decals installed through the programme come backed by a 24-month warranty from the date of installation. Customers are invited to get in touch with their nearest MINI Authorized Dealer to explore the full library of options, check part availability, and begin creating a one-of-a-kind vehicle. MINI has 17 sales touchpoints in 16 cities – Bird Automotive & Deutsche Motoren (Delhi NCR), Infinity Cars (Mumbai), Krishna Automobiles (Chandigarh), KUN Exclusive (Chennai, Hyderabad & Bengaluru), Bavaria Motors (Pune), EVM Autokraft (Kochi), Gallops Autohaus (Ahmedabad), OSL Prestige (Kolkata), Speed Motorwagen (Lucknow), Titanium Autos (Guwahati & Ranchi), Eminent Cars (Surat) and Sanghi Classic (Jaipur & Jodhpur). MINI service is integrated with larger BMW Group India aftersales network and is available at 51 touchpoints across 36 cities.

MINI India Accelerates Into H1 2026 With An Exceptional Plus 70% Growth

Joydip SurLeave a comment

MINI India has delivered a standout first half of 2026, powered by an exciting product line-up, stronger brand engagement and a focused retail network expansion plan. Between January and June 2026, MINI delivered 504 cars to customers, registering +70% growth year-on-year. The performance reinforces MINI’s distinctive appeal among customers who value expressive design, go-kart-like driving fun and a premium urban lifestyle with unmistakable character.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI India has had a remarkable start to 2026, growing by +70% in the first half of the year. This momentum reflects the strong connection customers have with MINI’s unmistakable design, spirited performance and vibrant lifestyle appeal. The success of our special editions and the continued popularity of the MINI Countryman show how strongly MINI’s unique character is resonating in India. As we look ahead, the locally produced MINI Countryman C will play a defining role in the next phase of MINI’s journey in India. It brings the brand closer to more customers, makes MINI ownership even more accessible and will be instrumental in strategically catapulting MINI’s growth in the country. With an expanded product offering, richer brand experiences and a stronger retail footprint, MINI is well-positioned to build on this momentum.”

MINI Product Offensive

MINI’s product strategy continued to spark excitement through a series of distinctive special editions in 2026. The MINI Cooper S Victory Edition and MINI Convertible JCW Pack were completely sold out, highlighting strong customer enthusiasm for exclusive offerings that bring together individuality, performance and MINI’s high-character appeal.

Retail Network Expansion

A focused retail network expansion plan is strengthening MINI’s growth journey in India by bringing the brand closer to customers in high-potential markets. With Retail.NEXT, MINI is creating future-forward retail spaces designed to make every interaction more immersive, innovative and personal. Today, MINI has 18 sales touchpoints across 17 cities. In 2026, MINI network expansion across new markets includes Jaipur, Jodhpur, Ranchi, Guwahati, Surat, Vijayawada and Lucknow, while deepening its presence in key cities such as Mumbai, Pune and Gurugram. This wider and more experience-led footprint will help MINI engage more customers, strengthen brand visibility and support the next phase of growth

Brand Connect and Experience

MINI continued to strengthen its connection with customers and fans through engaging experiential platforms. Signature engagements such as MINI Go-Kart Days saw strong participation, reinforcing the brand’s emotional pull and the enduring appeal of MINI’s fun-to-drive spirit.

MINI India Appoints Titanium Autos as its Dealer Partner in Jharkhand

Joydip SurLeave a comment

MINI India makes a grand entry in Jharkhand with the appointment of Titanium Autos as its new authorised dealer partner. This marks a significant milestone in MINI India’s network expansion strategy across emerging premium markets in India. Starting 2026, MINI has expanded its footprint at a fast pace with market entry in 5 new cities – Guwahati, Jaipur, Jodhpur, Surat and now Ranchi. MINI will continue to strengthen its strategic presence in high-potential growth markets and deepen its premium retail footprint beyond metro cities.

The Titanium Autos Retail.NEXT dealership in Ranchi brings the BMW Group’s cutting-edge, immersive retail concept alive. The facility integrates striking modern architecture, contemporary design language, and advanced digital interfaces to create a highly engaging, customer-centric environment. Representing BMW Group’s three iconic brands under one roof, the new facility redefines luxury automotive retail in Jharkhand.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI’s entry into Jharkhand marks an important step in expanding the brand’s presence in emerging premium markets across India. Jharkhand is witnessing a growing appetite for distinctive, design-led and engaging luxury mobility, making it a strategic market for MINI. We are pleased to appoint Titanium Autos as our dealer partner for Jharkhand. With their strong understanding of the local market and proven track record, Titanium Autos is well positioned to introduce the iconic MINI brand to customers in the state and deliver an exceptional ownership experience.”

Mr. Utkarsh Singhania, Dealer Principal, Titanium Autos said, “We are delighted to be appointed as the dealer partner for MINI in Jharkhand. This appointment reflects our shared commitment with BMW Group India to bring the unique character, individuality and premium ownership experience of MINI to a new audience in the state. Jharkhand represents a promising market with evolving customer aspirations, and we look forward to building a strong MINI presence through exceptional sales and service standards.”

Titanium Autos Retail.NEXT, Ranchi – A Future Ready Facility.

Situated at NH – 33, Chakla, Ormanjhi, Opp. Birsa Munda Zoological Park, Ranchi, the showroom displays eight BMWs, a MINI and seven BMW Motorrad vehicles. The workshop is equipped with state-of-the-art equipment and features three mechanical bays and four body and paint bays offering comprehensive service support.

This dealership underscores BMW Group India’s commitment to delivering a comprehensive luxury automotive experience, combining sales, service, and lifestyle offerings at a single location. Titanium Autos also represents BMW Group India with Retail.NEXT sales and service facilities in Guwahati and Patna.