Hyundai Motor And Kia Forge Strategic Partnership With Exide Energy For Electric Vehicle Battery Localization in India

Hyundai Motor Company (Hyundai Motor) and Kia Corporation (Kia) signed a Memorandum of Understanding (MOU) for strategic cooperation with Exide Energy Solutions Ltd. (Exide Energy), as part of their electric vehicle (EV) expansion plans.

The signing ceremony took place at Hyundai Motor Group’s Namyang Research and Development Center in South Korea, attended by Heui Won Yang, President and Head of Hyundai Motor and Kia’s R&D Division, Chang Hwan Kim, Head of Electrification Energy Solutions Tech Unit, Duk Gyo Jeong, Head of Electric Vehicle Parts Purchasing Sub-Division and Dr. Mandar V Deo, Managing Director, and CEO of Exide Energy.

With the expansion of their EV plans for the Indian market, Hyundai Motor and Kia aim to localize their EV battery production, specifically focusing on lithium-iron-phosphate (LFP) cells. This strategic move will position them as the pioneers in applying domestically produced batteries in their upcoming EV models in the Indian market.

“India is a key market for vehicle electrification due in part to the government’s carbon neutrality goals, which makes securing cost competitiveness through localized battery production crucial,” said Heui Won Yang, President and Head of Hyundai Motor and Kia’s R&D Division. “Through this global partnership with Exide Energy Solutions Ltd., we will gain a competitive advantage by equipping Hyundai Motor and Kia’s future EV models in the Indian market with locally produced batteries.”

Kolkata-based Exide Industries Ltd., a leading lead-acid battery supplier in India has over 75 years of experience and market leadership in lead-acid batteries. Exide Energy Solutions Ltd. is a wholly owned subsidiary company of Exide Industries Ltd., which was established in 2022 to foray into the business of manufacturing of Lithium-Ion cells, modules and packs incorporating a portfolio of multiple chemistries and form factors.

This strategic cooperation with Exide Energy marks the beginning of Hyundai Motor and Kia’s efforts to expand its exclusive battery development, production, supply and partnerships in the Indian market.

India is recognized as a highly promising automotive market worldwide and the country is rapidly emerging as a critical player in the production and sales of EVs. Realizing the strategic importance of the Indian market, Hyundai Motor and Kia are taking the lead in the Indian market by introducing its EV models to establish itself as the front runner in the Indian automotive industry.

5 Reasons Why The Kia Sonet HTK+ Represents A Great Value Proposition

In the highly competitive compact SUV market, the Kia Sonet remains popular for its exceptional design, impressive features, and premium driving experience. While there are multiple trim levels to choose from, the Kia Sonet HTK+ delivers a blend of advanced features, a safer driving experience and technological prowess with a substantial value-for-money proposition. 

1.   Power & Efficiency

The 1.2L engine strikes a great balance between dynamic city driving (82 bhp) and responsible fuel consumption thanks to its BS6 Phase 2 compliance. Paired with a smooth-shifting 5-speed manual transmission, you get the most value-driven experience while still enjoying budget-friendly mileage. 

2.   Hi-tech Safety

With the HTK+, you get impressive segment-best features including 6 airbags, an Electronic Stability Program, Hill Hold Control, and Brake Assist. This level of safety equipment is a welcome bonus in this price range. Additional features like a Tyre Pressure Monitoring System and Over-Speed Warning systems add an extra layer of protection. 

3.   Elevated Comfort Features

Automatic climate control takes the hassle out of finding the perfect temperature, letting you focus on the road. Rear passengers stay comfortable on longer and shorter commutes, thanks to rear AC vents.  Cruise control makes those highway trips less tiring and helps you stay alert. 

4.   Tech-Savvy Convenience Enhancements

The HTK+ makes manoeuvring easier with both parking sensors and a rear camera with guidance lines. Keyless Start adds high-tech convenience to your routine, giving the Sonet HTK+ a premium feel. 

5.   Exceptional Value Proposition

With a starting price of Rs. 9.90 Lakh, the Kia Sonet HTK+ is a testament to Kia’s commitment to making a feature-rich car accessible to a wider range of buyers. It is the SUV that proves style, safety, and savings can go hand-in-hand.

Kia EV9 Selected As A Top Three In The World Finalist In Twin 2024 World Car Awards Categories

The 2024 Kia EV9 has been named as a Top Three in the World finalist in two categories for the upcoming 2024 World Car Awards. The selection places the all-electric EV9 as a contender in the final round of judging for the World Car of the Year and World Electric Vehicle titles.

Inaugurated in 2003, the World Car Awards are renowned globally as a benchmark for excellence, celebrating outstanding achievements in the automotive industry. Recognition for the Kia EV9 in this year’s competition comes from a jury of more than 100 accomplished global automotive journalists.

The 2024 Kia EV9, named as a Top Three in the World finalist in the World Car of the Year and World Electric Vehicle categories, is Kia’s first dedicated three-row EV SUV. Embodying bold and modern design, the flagship SUV offers the latest in EV technology as well as exceptional versatility and generous space for all occupants.

A potential double victory for the EV9 this year would mark yet another significant milestone for Kia, following wins at the World Car Awards with the Kia Telluride in 2020 and the Kia EV6 GT in 2023.

The final winners will be announced live at the World Car Awards ceremony during the 2024 New York International Auto Show (NYIAS) on March 27, 2024.

New Kia Seltos Crosses 1 Lakh Bookings

After setting a record for the highest first-day bookings in its segment, India’s Kia Seltos continues its winning streak, surpassing over 100,000 bookings since its launch in July 2023. During this period, the company has received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is INR 10.99 lakhs (ex-showroom). Since its initial launch in August 2019, Kia has manufactured over 6 lakhs Seltos units in India, with nearly 75% sold in the domestic market. In 2023, Kia sold a total of 1.04 lakhs units of the Seltos.

The automatics emerged as the top choices among Seltos’ new-age customers, comprising nearly 50% of the total bookings. With growing awareness of advanced Active Safety features, approximately 40% of buyers are expressing strong interest in variants equipped with ADAS. Seltos booking trends mirror the enduring preference for sunroofs among Indian customers, with 80% of Seltos buyers opting for this feature. The ratio of petrol to diesel bookings also remains healthy at 58:42. The premium appeal of the Seltos is evident in the booking preferences, with 80% of buyers inclined towards owning the top variants.

Commenting on Seltos success, Mr. Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, “We are excited about the market success of the new Seltos. Undoubtedly, it stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment. We are actively realigning our manufacturing processes to ensure that our customers gain access to their favourite SUVs as swiftly as possible. We are thankful to all Seltos and Kia fans in India who support and inspire us to do better with every product.”