SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group, a revered Indian corporate with varied business interests entered into a joint venture – JSW MG Motor India Pvt. Ltd. in 2023.

At the time of formation of the joint venture, JSW MG Motor India announced that their goal will be to build a smart and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions.

Fast forward to September 2024 and JSW MG Motor India has launched their first car since the formation of the JV – the MG Windsor EV. Launched at the price of a manual compact SUV, the Windsor, combining the comfort of a sedan and the expanse of an SUV, will be offered with innovative aerodynamic design, spacious and premium interiors, smart connectivity, driving comfort, and many hi-tech features.

Built on a ‘Pure EV Platform’ with BaaS – a unique ownership program, MG Windsor is being offered at an industry disrupting price of Rs 9.99 lakhs + Rs 3.5 per kilometre of battery usage – a path-breaking ownership concept introduced by a carmaker for the very first time in India.

And for the conventional purists who believe in the age-old concept of outright purchase, the Windsor comes at an unbeatable ex-showroom price of Rs. 13.49 lakhs for the base variant going upto Rs 15.49 lakhs for the top trim.

Recently, we were invited for the national media drive of the MG Windsor. Read on to find out all that you want to know about the newest kid in the block.

Design and Engineering

The MG Windsor is being positioned as a CUV or Crossover Utility Vehicle. It is an interesting cross between a sedan and a compact SUV. From the engineering standpoint, balancing and blending two different body styles isn’t an easy task, however, the designers at MG deserves a pat on their back for pulling it off well.

The MG Windsor measures 4,295mm in length, 2,126mm in width, and stands 1,677mm tall. The best-in-segment 2,700mm wheelbase ensures that the MG Windsor offers a great balance between ride & handling and comes with a specious passenger cabin.

The MG Windsor features an AeroGlide design language, which is futuristic and transcends the concept of traditional segmentation. The nose and bonnet have a distinct two-deck layout. The horizontal daytime running lamps strip forms the base of the bonnet, while the headlights sit below in the bumper. Integrated into the headlight area is a mirror-like panel that reflects images with clarity. MG has added some black trim bits bracketing the headlights, with the one inside connecting the two units and carrying the Morris Garages lettering, above which sits an illuminated MG logo.

MG’s AeroGlide design language is more prominently visible when viewed from the side. The MG Windsor features smart flush door handles which look very trendy. The R18 diamond cut alloy wheels further enhances the striking good looks of the MG Windsor. At the top, the roof rails add to the aesthetics.

At the rear, the LED tail lights look sleek, and the lower bumper edge is finished off with a nice diffuser-style contrasting black panel. Topping the rear is a spoiler with an integrated stop light. Overall, the MG Windsor EV looks impressive and is sure to turn heads on the road.

The NVH levels are also well contained. The MG Windsor is being offered in three variants: base trim Excite, mid-level variant Exclusive, and top-of-the-line Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Interior and Comfort

Step inside the MG Windsor EV and you will be welcomed into a premium passenger cabin with aero lounge seats that can be reclined upto 135 degrees, coupled with the expansive infinity view glass roof, adding to the business class experience.

The cabin is spacious with adequate head, shoulder and knee room for both front and rear passengers along with easy ingress and egress. The seats are well bolstered & comfortable and wear an opulent look. The front seats are ventilated with the driver’s seat coming with a 6-way adjustable option.

Immersive entertainment and smart connectivity features are powered by a massive 15.6-inch Grand View Touch Display in the central console. For music lovers, the MG Windsor also comes equipped with nine speakers (4 speakers, 4 tweeters, 1 subwoofer) that make your listening experience more pleasurable.

The MG Windsor also allows you to choose from an array of 256 ambient lighting options with auto change technology and make your drives express the way you feel. Other features in the MG Windsor includes Wireless Android Auto & Apple CarPlay, multi-function steering controls, wireless smartphone charger, wooden finish highlights, driver armrest storage, rear-centre armrest with cupholders, and 604 litres of boot space – all of which makes the MG Windsor an attractive proposition.

Performance and Handling

The MG Windsor comes equipped with the powerful PMS Motor which is IP67 certified. Impressive performance is derived through a 38 kWh Li-ion battery pack and four driving modes (Eco+, Eco, Normal and Sport) that deliver 100KW (136PS) power and 200Nm of instant torque, offering a range of 331 kilometres. The battery can be charged in 40 minutes at any DC fast charger. The prismatic cells battery meets the optimal safety standards and is certified to operate with durability and stability.

The throttle response in great with almost no power lag. Driving the Windsor both within the city or on the highway feels like a breeze. The MG Windsor stays firmly planted on the ground even while navigating tight corners. The engineers at MG has achieved a commendable balance between good ride and handling. The suspension set up featuring MacPherson strut in the front and torsion beam at the rear is well tuned for Indian road conditions and absorbs the undulation on the road with relative ease. On the whole, the MG Windsor promises to be a good city car while also proving its worthiness on the highway.

Safety

With growing awareness among consumers, safety has emerged as one of the top priorities of carmakers around the world. The MG Windsor comes with 6 airbags (dual front, side & curtain) as standard across all variants. It also features 360° surround view cameras and rear parking sensors to ease your parking woes in tight spaces especially in the crowded neighbourhood within the city. Electronic stability programme, electric parking brake auto hold, hill-start assist control, auto dimming inside rear view mirror, hill descent control, rain sensing wipers, and tyre pressure monitoring system are some of the other features in the MG Windsor EV which assures you of great all around safety.

Battery-as-a-Service (BaaS)

For the first time in India’s passenger vehicle segment, JSW MG Motor India is introducing an innovative ownership plan through Battery-as-a-Service (BaaS) offering, which makes owning an electric CUV at the price of a manual engine-based compact SUV possible. This flexible ownership program eliminates the upfront cost of the battery, enabling customers to pay only for its usage. Essentially, buyers pay a nominal fee per kilometre driven, which is 40% of the fuel costs of conventional vehicles. This model significantly reduces the initial acquisition cost and lowers the per-kilometre expense, ensuring an economical and hassle-free ownership experience.

In addition, the company is offering a first-of-its-kind lifetime battery warranty to the first owner of MG Windsor. With the eHUB by MG app, the company is offering one year of free public charging, making it easier than ever for Windsor owners to power up anytime, anywhere. JSW MG Motor India is also introducing its 3-60 assured buyback plan for the Windsor which ensures that it will retain 60% of its value after 3 years/45,000kms.

Verdict

The MG Windsor is the first car that has come out of the JV between JSW & MG Motor India. The whole team has worked very hard to bring this car to India. As a crossover utility vehicle, the Windsor successfully manages in merging the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs.  It is an ideal vehicle for customers looking to beat the bustling urban roads and tighter spaces in smaller towns, in comfort and style. With its advanced features, innovative design, and disruptive pricing, the Windsor most definitely sets a new benchmark.

All photographs by Sourish Meryson