Tag: bridgestone

Bridgestone Develops Bespoke Potenza Sport Tyres For Maserati’s First All-Electric SUV

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Bridgestone has been chosen by Maserati to develop bespoke 20-inch tyres for its first all-electric SUV, the Maserati Grecale Folgore.

After recent collaborations including fitments for the Maserati MC20 supercar and the Maserati Grecale, Maserati looked to its long-term partner for a tyre that could enhance the on-road capabilities of its first-ever all-electric SUV. Bridgestone responded with custom-developed Bridgestone Potenza Sport ENLITEN tyres, its flagship ultra-high performance tyre.

Providing top performance in dry conditions and supported by a premium wet package, the Bridgestone Potenza Sport ENLITEN has been custom engineered to keep Maserati Grecale Folgore drivers in control with superior handling performance in challenging conditions on both dry and wet surfaces.

The bespoke Bridgestone tyre delivers against the Maserati Grecale Folgore’s specific needs and enhances its performance thanks to the use of ENLITEN Technology, Bridgestone’s innovative approach to tyre development. This combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for Maserati Grecale Folgore drivers, while improving the sustainability characteristics of the tyre.

Alongside a successful, long-term partnership, Bridgestone and Maserati also share a strong commitment to electrification. The Bridgestone tyre specifically developed for the new Maserati Grecale Folgore delivers very low rolling resistance performance – achieving a best-in-class EU Label A-grade – to extend the Maserati Grecale Folgore’s 500km range.

Through a fully integrated approach, Bridgestone is investing to make electric mobility more efficient and accessible to drivers and fleets. The company is pioneering premium tyres and tyre technologies for EVs, as well as dedicated fleet and mobility solutions, while partnering with leading EV manufacturers and developing an EV-ready retail and service network. On its side, Maserati is the first Italian luxury brand to launch 100 percent electric vehicles, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2028.

Consistent with Maserati’s deep-rooted Italian heritage, the Maserati Grecale Folgore was designed and produced in Italy, and so were its bespoke Bridgestone Potenza Sport ENLITEN tyres.

Bridgestone’s proprietary Virtual Tyre Development technologies was combined with Maserati’s driving simulator to ensure that the bespoke tyre could be created and tested in a digital environment – reducing physical prototyping and testing, cutting raw material consumption and carbon emissions, and enabling a faster time to market.

Speaking on this announcement was Steven De Bock, Vice President Original Equipment at Bridgestone EMEA: “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tyres. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.”

Bridgestone India Introduce Turanza 6i New Premium Tyre For Premium Passenger Vehicles

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Bridgestone India has launched its new generation tyre Bridgestone Turanza 6i for the passenger vehicle segment. Turanza 6i is the result of previously announced expansion in the passenger radial business. The tyre, specifically developed for Indian roads, provides premium comfort ride experience, with superior fuel efficiency and wear life, making it a well-rounded premium offering from Bridgestone. 

Bridgestone Turanza 6i is available in 36 SKUs (Stock Keeping Units) ranging from 14 inches to 20 inches.  It is targeted for premium vehicles covering SUVs, sedans, hatchbacks and CUVs. The launch of this new premium tyre for premium vehicles illustrates Bridgestone’s commitment to the “Make in India” initiative of the Government.

With this launch, Bridgestone brings to India its global proprietary Enliten technology enabling ultimate customisation by providing a unique value proposition as per the growing new needs of the market, while also enhancing the base performance parameters required by Indian consumers. Turanza 6i, with Enliten technology provides premium comfort ride experience, through a smooth and quite ride, while enhancing fuel efficiency and wear life.

Turanza 6i meeting both general performance demands and the specific requirements of electric vehicles by way of low noise, better fuel efficiency and superior wear life, is also EV Ready.

“TURANZA 6i shows our commitment to offer the best technology for the fast-growing Indian market. This is a success of our planned investment strategy to bring global leading tyre technologies to the Indian mobility sector,” said Mr. Hiroshi Yoshizane Managing Director, Bridgestone India. He further said, “Bridgestone’s proprietary ENLITEN technology incorporated in product design, enables us to provide a unique value proposition of ‘Premium Riding Comfort’ as per the growing new needs of the market, while also further enhancing the basic performance desired by Indian consumers including long lasting tyre life and better fuel efficiency. We are very much delighted to introduce the new TURANZA 6i for our consumers.”

“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment”, said Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, “TURANZA 6i is a result of our commitment to customers towards providing premium comfort through superior quality. Catering to Premium Vehicles segment, TURANZA 6i will be available in our premium outlets across India.”

Bridgestone continuously works on improving its product range to serve the evolving needs of consumers. Bridgestone has been inspired to introduce new tyre models into the Indian market by the changing vehicle landscape in India. This strategic move also allows Bridgestone to cater to the growing demand for premium range offerings, positioning the brand as a leader in the market.