MINI India announced the launch of its official vehicle customization programme, designed to elevate individual style and allow owners to tailor their vehicles to their preferences. Grounded in the long-standing brand belief that no two MINIs should ever look the same, this new initiative offers a highly curated range of bespoke upgrades – spanning original accessories, signature paints, and bold decals – for both the Cooper and Countryman families.
The program allows customers to personalize either a brand-new or existing vehicle by modifying almost any element, including the roof, mirror caps, spoilers, and brake calipers. To perfectly match their personality, customers can choose from an array of paint options, including over 100 classic MINI shades, multiple exclusive thematic decals, and original MINI accessories. This extensive selection makes a total of 2.5 million unique combinations possible, ensuring that every customized vehicle stands out as a personal statement.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the ‘Mod My MINI’ programme puts the design canvas directly into the hands of our owners. True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle’s identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”
To ensure that each unique vehicle retains its premium finish, all official decals installed through the programme come backed by a 24-month warranty from the date of installation. Customers are invited to get in touch with their nearest MINI Authorized Dealer to explore the full library of options, check part availability, and begin creating a one-of-a-kind vehicle. MINI has 17 sales touchpoints in 16 cities – Bird Automotive & Deutsche Motoren (Delhi NCR), Infinity Cars (Mumbai), Krishna Automobiles (Chandigarh), KUN Exclusive (Chennai, Hyderabad & Bengaluru), Bavaria Motors (Pune), EVM Autokraft (Kochi), Gallops Autohaus (Ahmedabad), OSL Prestige (Kolkata), Speed Motorwagen (Lucknow), Titanium Autos (Guwahati & Ranchi), Eminent Cars (Surat) and Sanghi Classic (Jaipur & Jodhpur). MINI service is integrated with larger BMW Group India aftersales network and is available at 51 touchpoints across 36 cities.
The new MINI Convertible Stardust Edition was launched in India today at an ex-showroom price of INR 62,90,000. The car will be available in the country as a completely built-up unit (CBU) and can be booked exclusive via the MINI India website. Deliveries for the same will commence immediately.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “The new MINI Convertible is the perfect car for those who are open to fun and also enjoy making a distinct lifestyle statement. With the ‘Stardust’ limited edition, we are dialing up that sense of exclusivity a notch higher. The thought behind this special car was to capture the shifting, indefinable colours of the sky at twilight – blending a deep dusk-grey paint with shimmering champagne details that mimic stardust. The Stardust edition is engineered for MINI fans who view their car not just as a mode of transport, but as a bold expression of individuality. It is a vehicle that remains magnificently rare by design, and even rarer on the road.”
The exterior design of the new MINI Convertible Stardust Edition focuses on classic MINI characteristics. The front end shows the typical face of the brand with its iconic round headlights and the newly designed front grille. Standard LED headlights have three light signatures to emphasise the car’s character. A specially orchestrated welcome and goodbye animation with MINI logo projections on the sides enhances the emotional connection even before you get in. On the side, the clean sporty lines create a striking contrast along with the short overhangs and long proportions.
The athletic body is finished exclusively in a striking Sparkling Copper Grey metallic paint. To match, Mirror Caps are available in Vibrant Silver. The vehicle’s bold aesthetic is anchored by aerodynamically optimized 18-inch JCW Rallye Spoke Alloys finished in Vibrant Silver. The rear view is characterised by the flush design of the vertically aligned LED rear lights. The rear section is divided by a black handle strip with striking model badge, whose horizontal alignment emphasises the car’s wide stance.
Paying homage to the brand’s iconic British heritage, the premium black roof is designated as the MINI Yours Soft Top, distinguished by its signature woven Union Jack graphic. The electrically folding soft top can be fully opened in 18 seconds, even at speeds of up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The soft top closes in 15 seconds at the touch of a button. It can also be partially opened to act as a sunroof, to a length of 40 centimetres, regardless of speed. When the top is open, the MINI Convertible Stardust Edition has a luggage compartment volume of 160 litres. When closed, it expands to 215 litres.
With its clean shapes and minimalist controls, the interior of the new MINI Convertible Stardust Edition evokes the design of the classic Mini. The focal point in the cockpit is the round high-resolution OLED display. Known as the MINI Interaction Unit, it combines the functions of an instrument cluster and a central display. Like all new-generation MINI models, the MINI Convertible Stardust Edition uses MINI Operating System 9. Its intuitive interface is inspired by smartphone apps and feels instantly familiar to users. The MINI Intelligent Personal Assistant (IPA) can be activated by saying “Hey MINI” to control a wide range of functions such as navigation, telephony, entertainment and others. The innovative MINI Digital Key Plus turns the smartphone into a car key via the MINI App and can be transferred to different users, along with their personal vehicle settings. Head-up Display projects all relevant information directly in the driver’s line of sight. Harman Kardon Surround Sound System is an aural treat. Other features include Remote Services, Remote Software Upgrades, Apple CarPlay / Android Auto, Teleservices, In-Car Weather and Intelligent Emergency Call.
With the MINI Experience Modes, one can choose from several immersive driving experiences, from the race-inspired ‘Go-Kart Mode’ to the energy-saving ‘Green Mode’ or the lively ‘Vivid Mode’ and more. MINI Experience Modes extend the indoor experience by tuning the light, sound and graphics settings.
A distinctive Toggle Bar Island gives access to the important driving functions including start/stop, gear selector, parking brake, experience modes and volume control. General storage area below the toggle bar provides space for a smartphone to be wirelessly charged.
Sports Seats in Black with electric adjustment are covered in Vescin – a high-quality, perforated, artificial leather-free upholstery made from recycled materials. The driver also enjoys the Active Seat for added comfort.
The new MINI Convertible Stardust Edition features the innovative and efficient petrol engine powered by the latest MINI TwinPower Turbo technology. It mobilises a peak output of 150 kW/204 hp at 5,000 – 6,500 rpm and produces a maximum torque of 300 Nm at 1450-4500 rpm. The car sprints from 0 – 100 km/hr in just 6.9 seconds and the top speed is 240 km/h. The 7-Speed Double Clutch Steptronic Sport Transmission offers efficient, comfortable and sporty driving due to a broader gear spread and smaller engine speed steps.
Advanced assistance systems such as Cruise Control and Parking Assistant increase comfort, control and safety and relieve the driver from monotonous and less demanding aspects of driving. With new addition of Comfort Access, the car is locked / unlocked automatically as it recognises the key is at a distance of less than 1.5 meters.
The standard MINIMALISM technology includes auto start/stop function, brake energy recuperation, active cooling air ducts and electromechanical power steering. The wide range of alloy wheels depending on the variant, radiate confidence while reducing carbon footprint thanks to their lightweight design and use of recycled aluminium.
The standard safety equipment comprises of front passenger airbags and side curtain airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, Rear View Camera, and Tubeless Tyres with Tyre Pressure Indicator.
MINI India has delivered a standout first half of 2026, powered by an exciting product line-up, stronger brand engagement and a focused retail network expansion plan. Between January and June 2026, MINI delivered 504 cars to customers, registering +70% growth year-on-year. The performance reinforces MINI’s distinctive appeal among customers who value expressive design, go-kart-like driving fun and a premium urban lifestyle with unmistakable character.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI India has had a remarkable start to 2026, growing by +70% in the first half of the year. This momentum reflects the strong connection customers have with MINI’s unmistakable design, spirited performance and vibrant lifestyle appeal. The success of our special editions and the continued popularity of the MINI Countryman show how strongly MINI’s unique character is resonating in India. As we look ahead, the locally produced MINI Countryman C will play a defining role in the next phase of MINI’s journey in India. It brings the brand closer to more customers, makes MINI ownership even more accessible and will be instrumental in strategically catapulting MINI’s growth in the country. With an expanded product offering, richer brand experiences and a stronger retail footprint, MINI is well-positioned to build on this momentum.”
MINI Product Offensive
MINI’s product strategy continued to spark excitement through a series of distinctive special editions in 2026. The MINI Cooper S Victory Edition and MINI Convertible JCW Pack were completely sold out, highlighting strong customer enthusiasm for exclusive offerings that bring together individuality, performance and MINI’s high-character appeal.
Retail Network Expansion
A focused retail network expansion plan is strengthening MINI’s growth journey in India by bringing the brand closer to customers in high-potential markets. With Retail.NEXT, MINI is creating future-forward retail spaces designed to make every interaction more immersive, innovative and personal. Today, MINI has 18 sales touchpoints across 17 cities. In 2026, MINI network expansion across new markets includes Jaipur, Jodhpur, Ranchi, Guwahati, Surat, Vijayawada and Lucknow, while deepening its presence in key cities such as Mumbai, Pune and Gurugram. This wider and more experience-led footprint will help MINI engage more customers, strengthen brand visibility and support the next phase of growth
Brand Connect and Experience
MINI continued to strengthen its connection with customers and fans through engaging experiential platforms. Signature engagements such as MINI Go-Kart Days saw strong participation, reinforcing the brand’s emotional pull and the enduring appeal of MINI’s fun-to-drive spirit.
BMW Group India has announced the launch of BMW Summer Service Campaign 2026 across its nationwide dealer network, reinforcing its commitment to proactive customer care and premium ownership experience. The campaign is designed to ensure seamless mobility during the demanding summer months through preventive maintenance, expert diagnostics and exclusive service benefits.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “Indian summers can be tough, both for drivers and their cars. At BMW Group India, we believe a truly premium ownership experience goes beyond the vehicles we build. It is about the confidence and peace of mind we provide throughout the ownership journey. With the BMW Summer Service Campaign 2026, we are helping customers prepare better through timely preventive maintenance and advanced vehicle diagnostics for hassle free driving through summers. Our aim is to make proactive care simple, transparent, and reliable so that customers can enjoy every drive without worry. We remain committed to delivering seamless and precise service that ensures the performance, reliability and effortless driving pleasure that define the BMW experience.
The campaign aims to ensure customers are well prepared for the summer season with a list of prescribed checks. The campaign combines preventive vehicle inspection with value-added benefits and expert guidance to support effective vehicle management and on-time maintenance. Customers can book prior appointments for servicing at their preferred workshop and may also update their personal details to receive relevant service communications and offers from their authorised BMW dealer.
Following are the complimentary services covered under BMW Summer Service Campaign 2026:
AC Filter Check
Air Filter Check
Tyre Condition Check
Complimentary Battery Check*
Up to 10% off on AC Fumigation
Up to 25% off on labour on any AC related repair
Up to 10% off on any VAS (Value Added Services)
*Complimentary Battery Check will be applicable only on non-EV vehicles.
Customers can also explore a wide range of BMW accessories to enhance the appearance and everyday functionality of their vehicles.
BMW India conducts periodic service campaigns across the country to help ensure that every BMW remains ready for the road. Cars older than five years can also benefit from special advantages under the ‘BMW Joy Rewards’ programme. Details of the offers and recommended vehicle checks will be available at participating authorised workshops during the campaign period.
BMW India’s premium electric Sports Activity Vehicle – the BMW iX1 Long Wheelbase – now features a new colour and additional choices for luxurious upholstery options.
The car is locally produced and can be booked at all BMW India dealerships in the country from today onwards.
The striking Night Dusk Blue metallic paint option joins the existing palette, adding a deep, sophisticated aesthetic to the iX1 Long Wheelbase’s commanding presence. In all, the model is now available in four colours – Night Dusk Blue, Carbon Black, Mineral White and Skyscraper Grey.
The interior receives a luxurious refresh with the introduction of high-quality Veganza Smoke White + Atlas Grey Dual Tone and Veganza Castanea upholstery choices, crafted from sustainably sourced vegan leather. Furthermore, the distinctive 3D stitching pattern on the upholstery elevates the premium feel inside the cabin. These new options imply a high level of craftsmanship and provide exceptional comfort, contributing to a sense of modern, eco-conscious luxury.
A defining ‘Cocooning Effect’ philosophy seamlessly extends the chosen upholstery colour beyond the seats to other key interior elements, creating a harmonious and immersive cabin environment. The effect wraps the interior, including the door panels, dashboard, and even the speaker mesh in upholstery color, providing a continuous and plush feel throughout the vehicle.
The BMW iX1 has achieved significant success in the Indian market, becoming the brand’s top-selling electric model and a key driver of BMW’s leadership in the luxury EV segment. BMW India has constantly focused on enhancing the value offered by BMW iX1 LWB to the customers by adapting the product to the market needs such as introducing features like Surround View Camera and now coming up with a refreshed paint and upholstery palette. In less than a year of its introduction, BMW iX1 LWB is already the highest sold electric vehicle in premium segment.
The BMW iX1 Long Wheelbase is a premium offering that offers practicality and sustainability, all in one package. With a length of 4,616 mm and wheelbase of 2,800 mm, it is not just the biggest car in its segment, but also one of the longest 5-seater SUVs offered in India. Its modern design and bold, dominant stance highlight the SUV character. In the interior, a large and open feeling of space meets modern design, superior craftsmanship and innovative functionality. At the heart of the iX1 LWB lies fifth‑generation BMW eDrive technology, with its compact, integrated drive unit engineered for maximum efficiency, agile driving dynamics, and dependable reliability. It produces an output of 204 hp and a maximum torque of 250 Nm. The compact high-voltage lithium-ion battery integrated in the floor has a gross capacity of 66.4 kWh providing an attractive driving range of up to 531 kms (MIDC). The adaptive recuperation and one-pedal driving enhance the driving convenience and recover kinetic energy and feed it into the high-voltage battery, resulting in even higher efficiency.
BMW Group India has announced a change in personnel at the helm with Mr. Hardeep Singh Brar being appointed as the President and Chief Executive Officer effective September 1, 2025.
Mr. Hardeep Singh Brar succeeds Mr. Vikram Pawah who is taking charge as Chief Executive Officer of BMW Group Australia and New Zealand.
Mr. Jean-Philippe Parain, Senior Vice President, Region Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group said, “India is among the fastest growing markets for BMW Group and an important pillar of our long-term success strategy for the region. Mr. Hardeep Singh Brar holds vast expertise and an intricate understating of Indian automotive industry to lead this dynamic market and strengthen BMW Group’s operations here. We would like to thank Mr. Vikram Pawah for his immense contribution towards strategic growth of BMW Group India and playing a decisive role in its recent development.”
Mr. Brar brings more than thirty years of rich experience in Indian automotive industry, having held numerous senior management positions. He most recently served as Senior Vice President of Sales and Marketing at Kia India. Prior to this, Mr. Brar’s diverse experience included leading core functions of sales, marketing, customer experience, network development and corporate strategy across several brands including Maruti-Suzuki, Volkswagen Passenger Cars, General Motors, Nissan Motor and Great Wall Motor Company. He holds a degree in Mechanical Engineering from Thapar Institute of Engineering and Technology, Punjab. He is an alumnus of Harvard Business School’s Senior Executive Leadership Program.
Mr. Vikram Pawah has been with the BMW Group since 2017 and has successfully led the company’s operations in both India (2017 – 2018 and 2020 – 2025) as well as Australia (2018 – 2020). In recent years, Mr. Pawah strongly fixed BMW Group India’s gaze on expanding market share through new opportunities and target groups, and taking electric mobility, digitalization, retail experience and customer centricity to the next level.
MINI India is all set to bring its global legacy to life with the very first edition of MINI United, a one-of-a-kind celebration of BIG LOVE and all things MINI. MINI United will be held in Bengaluru on December 7, 2024. This milestone event will mark the largest-ever congregation of MINI owners in the country, creating an unparalleled platform for the vibrant MINI community to come together in style.
Mr. Vikram Pawah, President and CEO, BMW Group India said, “MINI has always been more than a car – it’s an attitude, a bond, and a celebration of self-expression. Since 1959, MINI has inspired generations with its unmistakable design, agile performance, and pioneering spirit. With MINI United, we’re bringing this legacy to life in a way only MINI can. This event is about more than gathering MINIs, it’s about uniting people. It’s about discovering the new MINI family, sharing stories, and celebrating the bold, adventurous spirit that every MINI embodies. MINI United is where individuality thrives, and community comes alive.”
MINI United India will host MINI owners across India, driving their iconic cars to create the largest MINI convoy in India’s history. Scheduled to take place in Bengaluru, the event promises a day filled with excitement, camaraderie, and unforgettable memories.
The event will see participation from MINI enthusiasts hailing from Bengaluru, Chennai, Hyderabad, Kochi, and other key cities in South India. The meetup point will feature engaging activities designed to foster connections among MINI owners, celebrating the spirit of unity that defines the MINI family.
MINI United is a celebrated global event that has brought together MINI enthusiasts from around the world, creating iconic moments for the brand and its fans. This Indian edition will carry forward the legacy, uniting the country’s MINI community in an unparalleled celebration of passion, individuality, and connection.
Power Drive 