BMW iX1 Long Wheelbase Now Available In New Colour And Upholstery Options

BMW India’s premium electric Sports Activity Vehicle – the BMW iX1 Long Wheelbase – now features a new colour and additional choices for luxurious upholstery options.

The car is locally produced and can be booked at all BMW India dealerships in the country from today onwards.

The striking Night Dusk Blue metallic paint option joins the existing palette, adding a deep, sophisticated aesthetic to the iX1 Long Wheelbase’s commanding presence. In all, the model is now available in four colours – Night Dusk Blue, Carbon Black, Mineral White and Skyscraper Grey.

The interior receives a luxurious refresh with the introduction of high-quality Veganza Smoke White + Atlas Grey Dual Tone and Veganza Castanea upholstery choices, crafted from sustainably sourced vegan leather. Furthermore, the distinctive 3D stitching pattern on the upholstery elevates the premium feel inside the cabin. These new options imply a high level of craftsmanship and provide exceptional comfort, contributing to a sense of modern, eco-conscious luxury.

A defining ‘Cocooning Effect’ philosophy seamlessly extends the chosen upholstery colour beyond the seats to other key interior elements, creating a harmonious and immersive cabin environment. The effect wraps the interior, including the door panels, dashboard, and even the speaker mesh in upholstery color, providing a continuous and plush feel throughout the vehicle.

The BMW iX1 has achieved significant success in the Indian market, becoming the brand’s top-selling electric model and a key driver of BMW’s leadership in the luxury EV segment. BMW India has constantly focused on enhancing the value offered by BMW iX1 LWB to the customers by adapting the product to the market needs such as introducing features like Surround View Camera and now coming up with a refreshed paint and upholstery palette. In less than a year of its introduction, BMW iX1 LWB is already the highest sold electric vehicle in premium segment.

The BMW iX1 Long Wheelbase is a premium offering that offers practicality and sustainability, all in one package. With a length of 4,616 mm and wheelbase of 2,800 mm, it is not just the biggest car in its segment, but also one of the longest 5-seater SUVs offered in India. Its modern design and bold, dominant stance highlight the SUV character. In the interior, a large and open feeling of space meets modern design, superior craftsmanship and innovative functionality. At the heart of the iX1 LWB lies fifth‑generation BMW eDrive technology, with its compact, integrated drive unit engineered for maximum efficiency, agile driving dynamics, and dependable reliability. It produces an output of 204 hp and a maximum torque of 250 Nm. The compact high-voltage lithium-ion battery integrated in the floor has a gross capacity of 66.4 kWh providing an attractive driving range of up to 531 kms (MIDC). The adaptive recuperation and one-pedal driving enhance the driving convenience and recover kinetic energy and feed it into the high-voltage battery, resulting in even higher efficiency.

Hardeep Singh Brar Appointed As President And Chief Executive Officer Of BMW Group India

BMW Group India has announced a change in personnel at the helm with Mr. Hardeep Singh Brar being appointed as the President and Chief Executive Officer effective September 1, 2025.

Mr. Hardeep Singh Brar succeeds Mr. Vikram Pawah who is taking charge as Chief Executive Officer of BMW Group Australia and New Zealand.

Mr. Jean-Philippe Parain, Senior Vice President, Region Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group said, “India is among the fastest growing markets for BMW Group and an important pillar of our long-term success strategy for the region. Mr. Hardeep Singh Brar holds vast expertise and an intricate understating of Indian automotive industry to lead this dynamic market and strengthen BMW Group’s operations here. We would like to thank Mr. Vikram Pawah for his immense contribution towards strategic growth of BMW Group India and playing a decisive role in its recent development.”

Mr. Brar brings more than thirty years of rich experience in Indian automotive industry, having held numerous senior management positions. He most recently served as Senior Vice President of Sales and Marketing at Kia India. Prior to this, Mr. Brar’s diverse experience included leading core functions of sales, marketing, customer experience, network development and corporate strategy across several brands including Maruti-Suzuki, Volkswagen Passenger Cars, General Motors, Nissan Motor and Great Wall Motor Company. He holds a degree in Mechanical Engineering from Thapar Institute of Engineering and Technology, Punjab. He is an alumnus of Harvard Business School’s Senior Executive Leadership Program.

Mr. Vikram Pawah has been with the BMW Group since 2017 and has successfully led the company’s operations in both India (2017 – 2018 and 2020 – 2025) as well as Australia (2018 – 2020). In recent years, Mr. Pawah strongly fixed BMW Group India’s gaze on expanding market share through new opportunities and target groups, and taking electric mobility, digitalization, retail experience and customer centricity to the next level.

The First-Ever Edition Of MINI United Debuts In India

MINI India is all set to bring its global legacy to life with the very first edition of MINI United, a one-of-a-kind celebration of BIG LOVE and all things MINI. MINI United will be held in Bengaluru on December 7, 2024. This milestone event will mark the largest-ever congregation of MINI owners in the country, creating an unparalleled platform for the vibrant MINI community to come together in style.

Mr. Vikram Pawah, President and CEO, BMW Group India said, “MINI has always been more than a car – it’s an attitude, a bond, and a celebration of self-expression. Since 1959, MINI has inspired generations with its unmistakable design, agile performance, and pioneering spirit. With MINI United, we’re bringing this legacy to life in a way only MINI can. This event is about more than gathering MINIs, it’s about uniting people. It’s about discovering the new MINI family, sharing stories, and celebrating the bold, adventurous spirit that every MINI embodies. MINI United is where individuality thrives, and community comes alive.”

MINI United India will host MINI owners across India, driving their iconic cars to create the largest MINI convoy in India’s history. Scheduled to take place in Bengaluru, the event promises a day filled with excitement, camaraderie, and unforgettable memories.

The event will see participation from MINI enthusiasts hailing from Bengaluru, Chennai, Hyderabad, Kochi, and other key cities in South India. The meetup point will feature engaging activities designed to foster connections among MINI owners, celebrating the spirit of unity that defines the MINI family.

MINI United is a celebrated global event that has brought together MINI enthusiasts from around the world, creating iconic moments for the brand and its fans. This Indian edition will carry forward the legacy, uniting the country’s MINI community in an unparalleled celebration of passion, individuality, and connection.