BYD has unveiled a host of exciting new-model launches at the Beijing Auto Show, showcasing its latest technological advances across its brands, BYD, DENZA, FANGCHENGBAO and YANGWANG.

The rich lineup of new vehicles fully demonstrates BYD’s product diversity. The showcased models span a wide spectrum, including the OCEAN-V family mobility concept cube, the flagship SEALION 08 SUV, FORMULA X — a road-legal sports concept car — and the all-new FORMULA S and FORMULA SL sedan series from BYD’s personalized brand FANGCHENGBAO. Also unveiled are a 1,000+ PS supercar, the DENZA Z, as well as the first production-ready version of the world’s fastest production car, the YANGWANG U9 Xtreme. This comprehensive portfolio reflects how BYD delivers technological innovations to consumers across mainstream, high-end and ultra-luxury market segments.

FLASH Charging and the 2nd Generation Blade Battery both feature prominently across the show stands, as BYD continues to roll out these groundbreaking features and remove the last major barrier to new-energy vehicle adoption by customers in China and overseas.

BYD Executive Vice President Stella Li said: “The Beijing Auto Show is the perfect moment for BYD to demonstrate our innovative technologies and the difference they can make to our vehicles and our customers. On all our brands’ show stands, from BYD itself to FANGCHENGBAO, DENZA and YANGWANG, we have a line-up that shows how our commitment to research and development is leading the way not just in China, but globally. Breakthroughs like FLASH Charging will overcome the final barriers to the adoption of truly sustainable mobility, while exciting new models like our DENZA Z are ready to inspire fresh waves of customers around the world.”

DENZA ENTERS BOLD NEW ARENA WITH GROUND-BREAKING Z SUPERCAR
DENZA, BYD’s premium technology-oriented brand, chooses the Beijing Auto Show for a significant global debut that takes it into an exciting segment: the DENZA Z, the world’s first intelligent electric supercar.

Displayed in production convertible form in Beijing, complete with a soft-top retractable roof, the DENZA Z is a masterpiece meticulously crafted by a global team led by BYD’s Global Design Director Wolfgang Egger. It represents the fusion of technology and perfection in design, featuring supremely pure aesthetics underpinned by a world-leading technical architecture.

The Z embraces the “Pure Emotion” design philosophy, seamlessly blending carbon fibre with aerodynamic performance to create an elegant and dynamic silhouette. Its form is led by function too, with ducts that on the bonnet that act as air channels to help boost levels of downforce at high speeds.

The revolutionary body architecture achieves a world-leading balance of rigidity, lightweight construction and packaging. And the chassis features DiSus-M, an intelligent magnetorheological (electro-magnetic) body-control system engineered specifically to cope with shattering high performance – more than 1000 horsepower and a 0-100km/h acceleration time of less than two seconds. Rewarding long drives are made possible by the 2nd Generation Blade Battery and FLASH Charging.

The Z has already commenced testing and lap-record runs at the legendary Nürburgring Nordschleife, and it will have its full global launch this summer at the prestigious Goodwood Festival of Speed in the UK. DENZA has launched a public competition to name each of the three specific editions of Z that will ultimately reach customers: Standard, Convertible and Track.

The arrival of the DENZA Z marks a watershed moment for the global auto industry, as the world’s first premium brand with a uniquely new-energy approach breaks into the core territory of million-dollar luxury supercars, a segment traditionally dominated by legacy European manufacturers.

With its globally inspired original design and disruptive technological innovations, the DENZA Z will inspire and thrill customers ready for the next-generation smart electric supercar. Further technical specifications and a comprehensive sales-rollout schedule will be issued in due course.

SEAL 08 AND SEALION 08: NEW FLAGSHIPS FOR THE OCEAN SERIES
BYD’s is known for building quality cars that customers truly love, with substance and attitude – moving in sync with the younger generation. Having refreshed the entire ‘567 series’ – SEALION 05, SEAL 06, SEALION 06 and SEAL 07 – in recent months, OCEAN brings two more exciting production debuts to Beijing: the SEAL 08 and SEALION 08.

Described as ‘dual flagships’, these two models bring together BYD’s leading technologies and represent a brand-new answer to the next generation of premium family cars. The SEAL 08 sedan’s sleek exterior is now matched by a cabin that looks even better on the Beijing stand than it did in preview images released during the build-up to Beijing.

The first thing you feel is premium quality, with an iconic horizon design and no unnecessary clutter; the SEAL 08’s interior is like living in a high-end ocean-view apartment – bright, open and spacious. One example of the astounding attention to detail is the luminous mother-of-pearl inlays – a feature normally reserved for million-dollar luxury cars or the finest jewellery and watches.

The front occupants get dual zero-gravity seats with one-button recline, while in the back, there are electric leg rests, multi-angle seatback adjustment, and a centre-armrest touchscreen. All the seats come with ventilation, heating, and massage, making you feel like a VIP on every journey. And there are practical touches to accompany the refined environment, including eight magnetic mounting points where you can affix a range of items to customise the interior.

The SEALION 08 SUV is the result of more than a dozen clay design models and hundreds of revisions as the design team honed OCEAN Aesthetics 2.0 into a taller vehicle. It stands grand, solid, premium, and incredibly stylish. It measures 5115mm long, 1999mm wide and 1800mm high, with a 3003 mm wheelbase; these dimensions allow true ‘grand apartment’ accommodation, with six independent seats over three rows.

Design touches include ‘floating’ centre caps in the 21-inch ‘light-trace wave’ wheels, and the longest tail-light motif in the industry – a ‘tide gradient’ design that measures almost two metres in length.

Both new models feature BYD’s latest 2nd Generation Blade Battery, complete with FLASH Charging that can be ‘ready in 5, full in 9’, and Disus-A dual-chamber air suspension for supreme composure and comfort. The SEAL 08 and SEALION 08 are true flagships for the OCEAN Series generation – unforgettable when you’re seated, addictive when driven.

OCEAN-V CONCEPT SHOWS BYD’S VISION FOR FUTURE MOBILITY
Joining the SEAL 08 and SEALION 08 at the Beijing Auto Show is the OCEAN-V, a radical exploration of the future of mobility. It’s a ‘family mobile life cube’ that breaks boundaries and refuses to fall into the usual categories of sedan, SUV or MPV.

OCEAN-V takes next gen OCEAN Aesthetics as its core philosophy, breaking free from conventional vehicle design constraints. It has both the warm, flowing nature of the ocean and the avant-garde, pioneering presence of future mobility.

Within its form lies the freedom to have multiple cabin environments focused on fun, engagement and practicality. These include:
Driving mode – spacious and comfortable, with a steering wheel but no physical buttons for a futuristic experience.
Cinema mode – press just one button and the seats adjust, the steering wheel retracts, the dashboard flips, and a screen rises to turn the OCEAN-V into a private movie theatre.
Camping mode – the seats fold and rotate, allowing quality face-to-face time between parents and child, a picnic or even a three-person bed.

The interior is further enhanced by the ‘Glowing jellyfish kit’ – jellyfish-shaped speakers and lights, magnetically detachable and usable everywhere from the roof to a tent or on the grass. They bring atmosphere, a sense of fun, and usability, all in one.

OCEAN-V represents OCEAN Series’s original aspiration: to understand the new generation and build dreams for young families. The concept’s innovations will gradually make their way into mass-production vehicles, enhancing everyone’s future mobility.

FASTEST CAR ON THE PLANET ENTERS PRODUCTION WITH ‘THE DAWN’ EDITION
YANGWANG’s U9 Xtreme hypercar made headlines globally last autumn when it became the fastest car on the planet – a benchmark of 496.22km/h that was soon followed by a record lap of the Nürburgring Nordschleife in just 6 minutes and 59 seconds. Now the U9 Xtreme – already known by car enthusiasts worldwide as the U9X – makes its production debut at the Beijing Auto Show as the Yangwang U9 Xtreme “The Dawn”.

The first production-spec U9X, “The Dawn” draws inspiration from golden rays of sunlight piercing through the clouds on the morning the vehicle broke the world production-car speed record – Yangwang’s own ‘dawn moment’.

Specific “Dawn Moment” body paint incorporates an ultra-fine gold powder, sealed by multiple layers of clear coat. Under varying light conditions, the paint surface perfectly replicates the radiant glow of the rising sun breaking through the clouds.

Matte-gold sections use a traditional Chinese lacquer-polishing technique to imprint a unique, warm texture onto every inch of the body’s surface. This heritage craftsmanship embodies the Chinese pursuit of supreme aesthetics and meticulous detail. By delving into these millennia-old traditions, YANGWANG aims to find a resonance of values between Eastern artistic craftsmanship and the discerning tastes of 30 of the world’s top collectors. The U9X “The Dawn” at Beijing Auto Show is designed to demonstrate how this approach can be explored and enjoyed by every customer.

Each example of the YANGWANG U9 Xtreme will feature a unique, fully customised design – everything from exterior paint finishes and carbon-fibre patterns to the infotainment UI, welcome-light messages, and door-closing chimes. Some owners have already finalised their personalisation plans and are beginning to enter the contract-signing and production-scheduling phases.

Every YANGWANG U9X will be a one-of-a-kind work of art, representing the R&D team’s ultimate pursuit of the ultimate dream car, as well as being a gift from YANGWANG to every car enthusiast around the world.

YANGWANG U8L RAISES THE BAR AGAIN WITH FOUR-SEAT DINGZANG EDITION
The Beijing Auto Show also witnesses a new member of YANGWANG’s U8L model line-up: the YANGWANG U8L Four-Seater Dingzang Edition, featuring a spacious four-seat layout. Building on the U8L Dingshi Edition, the new model retains groundbreaking technologies such as the e4 quad-motor platform, FLASH Charging technology and the 2nd Generation Blade Battery, while delivering comprehensive upgrades in design aesthetics, cabin layout and material craftsmanship.

The YANGWANG U8L Dingzang Edition introduces an exclusive paint colour, “Ink Jade Blue,” which blends the lustre of jade with the profound depth of ink jade. The paint formula, refined through hundreds of adjustments, incorporates micron-sized aluminium-powder crystals that create a rich gradient effect as light shifts. It’s paired with 22-inch eight-spoke forged-aluminium alloy wheels, while there’s also a new colour for the interior: “Mingsha Gold”. Inspired by nature, this bright yellow and white combination is accompanied by specially customised mountain-pattern embroidery on the seats, drawing inspiration from the contours of the Qilian Mountains and infusing the design with the artistic essence of calligraphic brushwork.

The all-new four-seat layout incorporates dual zero-gravity seats – exclusive in its class – and a second-row peninsula-style centre console that offers up to seven independent storage compartments, perfectly accommodating personal valuables and creating an exclusive, supremely private and luxurious mobile lounge. The trunk offers a generous 512-litre capacity, meanwhile, easily accommodating three 47-inch golf bags.

The intricate mix of nature-inspired colours and textures reflects the fact that while YANGWANG enters its fourth year supported by a solid foundation of cutting-edge technology, it is the companions who drive its vehicles who truly bring soul and warmth to the brand.

Pioneering a “One Car, Multiple Forms” Model, the Formula S Creates a New Category of Personalized Sedan–FANGCHENGBAO
BYD’s personalisation-focused brand FANGCHENGBAO has quickly established itself in the market and gained a significant following since its introduction in 2023. Now, with strong sales of the SUVs like the BAO 5 and BAO 8 secured (over 50,000 units per month by the end of 2025), FANGCHENGBAO is moving to its next phase with its first new-energy personalised sedans – the “Formula S” series and the production sports car – the “FORMULA X”.

The Formula S is positioned as a “multi-form personalized sedan for all scenarios,” creating a new category of personalized sedans. It represents FANGCHENGBAO’s “all-scenario personalized sedan solution” for users, pioneering the industry’s “one car, multiple forms” model. It offers three versions: the three-box sedan “Formula S”, the shooting brake “Formula S GT”, and the larger three-box sedan “Formula SL”. All three models boast a large presence with a length exceeding 5 meters, a wheelbase of 3 meters, and a width of 2 meters. The golden ratio body, combined with a low-slung and wide-body dynamic stance, exudes the poised stance of a cheetah. The “Cheetah Eyes” headlights and “Infinity Ring” taillights maximize recognizability, making the Formula S series stand out in terms of design.

The dynamic and sporty “Formula S” and the wildly stylish “Formula S GT” boast a dynamic and expansive stance, equipped with a front splitter, wide wheel arches, and a rear diffuser. The latter’s 21° hunting angle evokes the image of a cheetah on a long-distance sprint, leaping across the wilderness. The sexy and elegant “Formula SL” features clean, flowing side lines, a long and sharp profile, and is equipped with a horizontally integrated metal grille and an electric rear wing. All three models are expected to launch in the third quarter of this year.

The production sports car concept car “FORMULA X” is said to be over 80% identical to the real car, and is in line with the sedan series. It represents the ultimate totem of the “Formula” series in terms of aesthetics, performance and experience, and is expected to be launched next year.

THIRD-GENERATION YUAN PLUS BRINGS FLASH CHARGING & GOD’S EYE B
With more than 1.1 million units sold in 116 markets around the world, the Yuan PLUS (ATTO 3) is one of BYD’s most popular global models. Beijing Auto Show sees the debut of the third generation of Yuan PLUS, with a sharp design, FLASH Charging technology, God’s Eye B and LiDAR-assisted automated driving systems, and an intelligent cabin.

The new design incorporates a longer wheelbase than the second-generation model, complete with a ‘golden ratio’ between bodywork and glass area. A character line, inspired by a city skyline, runs along with flanks, while the D-pillar creates a ‘floating roof’ effect. There are semi-concealed door handles, and the tail-lights feature a new LED design that gives a three-dimensional effect. The rear logo is also illuminated to resemble an energy emblem formed of converging starbursts.

Inside, the design mixes the strong treatment of sports equipment with a softer approach of home furnishings. A new two-spoke steering wheel design incorporates buttons with a concave profile, enhancing tactile quality and usability; it’s now possible to select gears without taking your hands off the wheel. The cabin is bathed in natural light, thanks to a huge panoramic glass roof.

There’s a total of 39 storage areas throughout the vehicle, including a 750-litre trunk and a 180-litre powered front trunk that can be opened with a simple tap when your hands are full of shopping.

The feature list includes a 16-speaker audio system, a special front passenger seat with extra reclining function for relaxing on longer journeys, an air-conditioner-powered refrigerator that can heat and cool items, 50W wireless phone charging, 60W USB Type-C charging and 256-colour ambient lighting.