Kia Corporation’s 2025 Kia EV Day will take place later this month at Tarraco Arena in Tarragona, Spain. The event follows the first Kia EV Day in Korea in 2023 and will showcase the brand’s latest electric models, concepts, and technologies to advance Kia’s global EV leadership in sustainable mobility.
The second Kia EV day will also underscore Kia’s role as a Platform Beyond Vehicle (PBV) first mover. It presents a vision of a new paradigm in EV usability with vehicles that offer users exceptional flexibility through radical modularity.
Kia’s 2025 EV Day will mark the global debut of the Kia EV4, unveiled in concept form at the brand’s first EV Day, and the Kia PV5, the first of Kia’s dedicated PBV model, displayed as a concept at the 2024 Consumer Electronics Show (CES) in Las Vegas. Kia will also present the Concept EV2, a compact EV and the newest member of its dedicated EV model family.
Teaser images and video footage that hint at the concept’s styling, along with close-ups of the new models, offer a preview of Kia’s innovative design approach. Each vehicle showcases aesthetics inspired by Kia’s Opposites United design philosophy, with the visual assets offering a glimpse into the unique characteristics of the Kia EV4, PV5, and Concept EV2.
These three models represent Kia’s bold new electric vehicle strategy. The Kia EV4, Kia PV5, and Kia Concept EV2 feature the brand’s cutting-edge electric platform technology and demonstrate Kia’s clear determination to lead global sustainable mobility in the passenger and business sectors to satisfy customers’ diverse needs everywhere.
Kia will share its overall PBV strategy, providing full details of the business, vision, product line-up, and launch to support the roll-out of the PV5. In addition, the company will also display its game-changing PBV platform. This dedicated battery electric skateboard architecture underpins the brand’s new PBV business by enabling the flexible combination of various types of vehicle bodies.
Key members of Kia’s senior leadership team will take to the stage throughout Kia EV Day. In addition to presenting the EV4, PV5 and Concept EV2, the leadership team will also reveal Kia’s expanded electrification strategy, which is set to transform the global EV market. The event video will be released on the Kia Worldwide YouTube channel in March.
Volvo EX30 Cross Country with Swedish winter cabin
Sweden is home to deep lakes, endless forests, great mountain ranges, some of the harshest winters on the planet – and some of the best and most enjoyable cars ever made. So today Volvo unveils not only the new Volvo EX30 Cross Country, but a whole new experience to go with it.
Revealed today as part of a literal fireside chat including outdoors equipment brand Fjällräven at a secluded winter cabin in the north of Sweden, the EX30 Cross Country is designed for people who want big experiences from their small, fully electric SUV.
It takes the successful recipe of the EX30 and adds rugged ingredients, making it perfect for the growing number of people who want to explore beyond their crowded cities – come rain, come shine, or when everything is covered in snow and ice.
We think that ‘Cross Country’ should be an experience, not just a car, so alongside the EX30 Cross Country we’re also launching a new experience package for customers who buy the car, with access to accessories, gear and information aimed at giving you the full potential to explore the great outdoors.
“We launched our first Cross Country car more than 25 years ago, and this concept of durable and all-weather cars is core to the Volvo brand,” said Jim Rowan, Volvo Cars’ CEO. “In Sweden we face harsh winters, but we also like to make the most of them by getting out and exploring our amazing nature, even when it’s minus 20 Celsius outside. That’s why we want to deliver a fully rounded experience, not simply a car, to our EX30 Cross Country customers.”
From city to trail As a small SUV, the EX30 Cross Country is perfect for the city. It is fully electric, with a range of up to 427 kilometres and zero tailpipe emissions, and can be charged from 10-80 per cent in as little as 26 minutes. But it also has several extra features that enable a seamless switch from one natural EX30 habitat to another.
For example, we’ve raised the car higher off the ground compared with the standard EX30, to help you navigate rough terrain more easily. It also has special, bigger wheels, with the option of an 18-inch all-terrain accessory tyre to make those regular countryside outings even easier.
Naturally, the EX30 Cross Country also comes with all-wheel drive, making it more than capable of handling the tough and slippery conditions that are part and parcel of life outside the city.
A style to match ability The first model in our Cross Country range was introduced in 1997. Designed to cope with the demanding Scandinavian climate, Volvo’s Cross Country cars perform in a wide variety of road conditions – from muddy tracks and ankle-deep snow to highway driving – with the comfort and convenience elements that Volvo drivers have come to expect.
While its real-world capabilities come first, the EX30 Cross Country is also designed to excel in more diverse conditions – and to look good while doing so.
The front shield of the car and the boot lid get a special dark colour, with the front featuring a unique piece of artwork showing the topography of the Kebnekaise mountain range in Arctic Sweden – an inspiration for many of our designers. Chunky front and rear skidplates as well as wheelarch extensions complete the more rugged look and underline that this car is ready to get out into the wild.
Functional and as safe as you’d expect from a Volvo car Inside, the EX30 Cross Country is highly functional and contains all the clever tech, storage and design that made the original EX30 such a hit from the moment Volvo revealed it. The doors contain large storage compartments, because the company removed the speakers and incorporated them into the soundbar on the dashboard.
A versatile central storage tunnel between driver and passenger can be slid out as a cupholder for your morning coffee or your travel mug, or back if you need to store more things. There’s also a big storage compartment on the floor between driver and passenger. The glove compartment has been placed beneath the centre console, providing easy access for both driver and passenger.
Rear passengers get a neat storage box that slides out from beneath the central tunnel. This box is also removable and washable, so can double up as a waste bin. At the rear, on the boot lid, we included a handy ‘Will it fit?’ guide, so you know exactly how much of your gear you can get in.
Like every new Volvo car, the EX30 Cross Country has Google built in. That means you get a variety of Google products as standard – including Google Maps, one of the best mapping systems in the world. Finding your way to the most remote nature locations was never easier. To make sure you can get straight into a nice warm car, the Volvo EX30 app allows you to precondition your car while you’re still exploring nature.
And naturally, the EX30 Cross Country is as safe as you’d expect a Volvo car to be. Volvo have applied their high standards of protective safety should you need it, but aim to help prevent you getting into a collision in the first place with some clever tech. Braking and steering support will help you avoid collisions with oncoming vehicles, pedestrians and cyclists, while a driver-monitoring sensor will give you a nudge if it seems like you are distracted or tired.
Embrace the experience To further bring the Cross Country concept to life, Volvo is also launching a Cross Country Experience, to create concrete, tangible benefits that will help you to embrace your inner explorer even more. This means that EX30 Cross Country owners will benefit from an array of bespoke offers. Think of a dedicated, discounted ‘Cross Country Experience’ package of accessories for your car, which includes a load carrier, a roof basket, 18-inch all-terrain tyres and mudflaps.
“We know that more and more people are seeking ways to get closer to nature,” says Jim Rowan. “This is why with our new Cross Country Experience, we aim to create an entire ecosystem around those models, supporting our customers as they embrace adventure.”
In short, the new Volvo EX30 Cross Country is an all-road car that delivers safety, comfort and performance in a capable and adventurous package. The Volvo EX30 Cross Country is available to order now in selected markets, with deliveries starting later this spring.
At the traditional and exclusive “The I.C.E.” event, to be held in St. Moritz, Switzerland on Friday, February 21 and Saturday, February 22, Maserati is ready to “break the ice” and play a leading role with its range and two exclusive world premieres, in the spirit of the “Italian grand touring” and the Trident’s performance.
Maserati is synonymous with Italian luxury all over the world: its iconic heritage and its cars’ performance will be standing out at one of the most glamorous events in the winter season, a showcase amidst the magnificent scenery of the famous frozen lake in the Swiss region of the Engadin, where collectors and enthusiasts come together from all over the world.
The I.C.E. St. Moritz is not only a competition, it is a unique event of its kind, combining culture, entertainment and driving in extreme conditions, serving as an unmissable opportunity for car enthusiasts, collectors and mere fans of the automotive world.
Maserati will be there at the 2025 event, accompanied by the Fuoriserie customisation programme, with two world premieres. All the spotlights will be on the GranTurismo and GranCabrio ranges, available with both an internal combustion engine and a 100% electric motor, with all-wheel drive (AWD) as standard and air suspension, to ensure the utmost performance without sacrificing comfort in full “granturismo” spirit, even in the open air.
The all-wheel drive will excel in driving activities on snowy and icy roads, demonstrating the technological excellence, great dynamic qualities and uncompromising driving pleasure typical of the House of the Trident, even in difficult conditions.
The Grecale range will also be invading the Swiss town, whereas the MCXtrema and the new Maserati GT2 Stradale will emphasise the brand’s racing and competitive DNA to complete Maserati’s inclusion in the event.
In terms of participation in the Concours d’Élégance, some of the brand’s iconic models – sporty and luxurious classics – will go down onto the frozen lake: a Maserati 6CM and Maserati 200 SI will bring out their iconic design amidst the reflections in the snow and ice.
The abbreviation “I.C.E.” indeed refers to the winter magic and the surface of the snow-covered lake where the event takes place, but is also an acronym for “International Concours of Elegance”, where classic Maserati cars will tell the Trident’s story.
The New Nissan Magnite, launched in October 2024, is now making its way to customers in global Left-Hand Drive (LHD) markets. Nissan Motor India flagged off the first shipment of close to 2,900 units of the LHD variant of the New Nissan Magnite from Chennai from the Kamarajar Port (KPL – Ennore), India in late January 2025 to select markets in the LATAM region. This underscores Nissan’s ‘One Car One World’ strategy and highlights the Nissan Motor India’s commitment towards expanding its global footprint and transforming India into a global hub for exports.
In February 2025, Nissan Motor India will export over 7,100 units of the New Nissan Magnite in the second wave in February 2025 to markets in the Middle East, North Africa, select markets in LATAM & Asia Pacific region. By end of February, the company will have exported a total of over 10,000 units of the LHD version of the New Nissan Magnite.
Frank Torres, Divisional Vice President of AMIEO Region Business Transformation & President of Nissan India Operations, commented on the milestone, saying, “Nissan Motor India has been diligently working towards expanding its operations and reach, not just within the domestic market but also focusing on exports. In line with our export plans announced last year, we are delighted to begin exports of the New Nissan Magnite to Left-Hand Drive (LHD) markets. This is a significant achievement, and we look forward to serving new customers in these regions. The Nissan Magnite has been the cornerstone of our success in both India and global markets, and we are confident that this India-made vehicle will drive our export growth further.”
Saurabh Vatsa, Managing Director of Nissan Motor India, shared his enthusiasm, stating, “The commencement of exports of the Left-Hand Drive New Nissan Magnite is a proud moment for us, as it aligns with our ‘One Car, One World’ philosophy. The Magnite showcases the best of Japanese engineering combined with local expertise. It reinforces our ‘Make in India, Make for the World’ vision, delivering world-class innovation, safety, and value to customers globally. This also highlights India’s increasing importance as a key manufacturing and export hub for Nissan. Nissan remains committed to its operations in India, as well as to our dealers, partners, and customers. We are on track with the plans we laid out during the launches of the 4th Generation Nissan X-TRAIL and New Nissan Magnite last year.”
Keerthi Prakash, Managing Director, Renault Nissan Automotive India Pvt. Ltd., said:“The successful production and export of the New Nissan Magnite to Left-Hand Drive markets is a testament to the exceptional capabilities of our team and the world-class manufacturing standards at our Chennai plant. This achievement underscores India’s significant role in driving Nissan’s global success and further elevates the reputation of the New Nissan Magnite as a truly global vehicle.”
Manufactured at Nissan’s Alliance JV plant (RNAIPL) in Chennai, the roll-out of the Left-Hand Drive New Nissan Magnite to global markets underscores India’s crucial role as a global manufacturing and export hub for Nissan. The New Nissan Magnite will now be available in over 65+ global markets, including most LHD markets.
This initiative reflects the company’s commitment to delivering innovative, high-quality products tailored to meet global customer needs. With a growing demand for the ‘Made in India’ New Nissan Magnite, Nissan has showcased its technological innovation and manufacturing prowess to the world once again.
Recently, Nissan Motor India began exporting its recently launched New Nissan Magnite (RHD), to South Africa. In line with the announcement made during the New Nissan Magnite launch, the company rolled out this latest offering from Nissan’s Alliance JV plant in Chennai to global markets, with South Africa becoming the first country to receive the popular SUV from Nissan.
Over 2,700 units of the RHD New Nissan Magnite were shipped from the Chennai port to South Africa market within a month after its global launch in India last year. The New Nissan Magnite remains a testament to Nissan’s ‘Make in India, Make for the World’ vision, surpassing cumulative sales of 1,70,000 units till date, making a powerful impact in both Indian and global markets since its December 2020 debut.
Škoda Auto entered the highly dynamic Indian market 25 years ago: In January 2000 the Czech car manufacturer laid the foundation stone for its plant in Chhatrapati Sambhajinagar (formerly Aurangabad until 2022) and was the first Volkswagen Group brand to establish a presence on the local market. The Škoda Octavia became the first model assembled locally. To date, India has become a key market in Škoda’s internationalisation plans, helping the company to effectively leverage existing sales potential in the ASEAN region, Middle East, Australia and New Zealand. On behalf of the Volkswagen Group, Škoda Auto has been spearheading all activities in the region jointly since 2018. Today, the brand developed and produces three models locally in India for India, based on the localised MQB A0–IN platform: the Kushaq, the Slavia, and, most recently, the Kylaq compact SUV, which expands the line-up into the popular sub-4-metre segment.
Klaus Zellmer, CEO of Škoda Auto: “We have built on 25 years of experience in India to make this thriving market the cornerstone of our international growth strategy. With its tremendous talent pool, growing consumer demand, and access to other markets, India is becoming our second pillar outside Europe and helping leverage further sales potential in ASEAN, the Middle East, and the Indo-Pacific region. Škoda has been a notable brand in India since we entered the market with the Octavia in 2001. We now produce in two plants. We have launched three all-new models specifically for India, achieving localization of up to 95 per cent: the Škoda Kushaq, Slavia, and just recently the Kylaq compact SUV, which complement the Octavia and Superb we also sell through a growing dealer network. In the last two years, we have increased customer touchpoints across the country by 35%. India also contributes to the global sustainability goals of Škoda Auto. One plant already runs entirely on green energy, while the plant in Pune expanded its photovoltaic system to deliver up to 30% of its electricity needs. I want to thank all our Indian colleagues for helping power the next stage of our growth, and especially our customers for their trust in our products. With this passion, we can achieve even greater things in the next 25 years!”
The first Škoda model introduced to Indian customers was the first generation of the modern Octavia, assembled from imported parts in rented facilities alongside the construction of the plant in Chhatrapati Sambhajinagar. Over time, other Škoda models, such as the Fabia, Rapid, and later the Superb and Kodiaq, also attracted the attention of Indian customers.
A decisive step for Škoda in India came in 2018 when the Volkswagen Group entrusted the brand with jointly spearheading all Group activities on the market. As part of this, Škoda was tasked with developing the MQB-A0-IN platform, designed exclusively for the Indian market. The first vehicle built on this platform was the Kushaq, which entered production in Pune in 2021. Just a year later, the Slavia sedan was launched, with its development and manufacturing also carried out in Pune. The latest addition to Škoda’s portfolio for the Indian market is the Kylaq SUV, Škoda’s first model in the popular sub-4-metre segment, accounting for nearly 50% of car sales in the Indian market. The new model received 10,000 orders within just ten days of its launch and will contribute to the brands annual sales target of 100,000 cars in India by 2026.
The quality and reputation of Škoda’s vehicles in India is reflected not only in strong customer interest but also in numerous prestigious awards. For instance, the Škoda Slavia was named India’s Sedan of the Year in 2022 and won Car of the Year 2023 at the Acko Drive Awards.
In the meantime, the Indian market has developed into one of the key markets for Škoda and a strategic hub for the wider ASEAN region, the Middle East, Australia, and New Zealand. In addition to its assembly lines in Chhatrapati Sambhajinagar and manufacturing plant in Pune, Škoda has established a Technology Centre there. Moreover, in October 2023, Škoda opened a modern logistics facility for the export of components to Vietnam, a market the company entered in 2023.
Sustainable production is a major priority for Škoda, also in its Indian plants: The facility in Chhatrapati Sambhajinagar operates entirely on green energy, while the Chakan plant in Pune is on track to achieve CO2 neutrality by 2030. On top of that, this 500-hectare plant site provides a habitat for more than 300 species of plants, trees and animals. Furthermore, the company is involving local suppliers in India and plays an active role in infrastructure development, supporting education and social initiatives. At its plant in Pune, Škoda expanded its photovoltaic system which is now capable of producing up to 26.6 GWh of electricity annually, covering up to 30% of the site’s electricity consumption.
The World Pickleball League (WPBL) fever is gripping the country ahead of its inaugural day. Volvo Car India has announced its partnership with the league as the Official Luxury Mobility Partner.
The WPBL, conceptualised and created by Gaurav Natekar and Arati Ponnappa Natekar, aims to be a premier sporting and entertainment property that captivates audiences across demographics. The league will feature six teams competing in 48 matches over 10 days, alongside performances from some of India’s most celebrated artists.
Gaurav Natekar expressed his excitement, saying, “We are extremely proud to welcome Volvo Car India to the WPBL family. This partnership is a strong testament to the league’s wide appeal. The promise of high-octane action backed by entertainment makes the WPBL appealing to brands across the board.”
Jyoti Malhotra, MD- Volvo Car India said, “We are stoked to be the Luxury Mobility Partners for the much-awaited WPBL. I am confident that the WPBL will not only captivate Indian audiences but also contribute significantly to the growth and popularity of this dynamic sport in the country. For Volvo Cars, this is a unique platform to connect with discerning individuals who appreciate the blend of performance, luxury, and a passion for life.”
The inaugural edition of the World Pickleball League kicks off on January 24.
JSW MG Motor India’s newly launched luxury brand channel, MG Select, has unveiled the name of the second car from its portfolio – ‘MG M9’. An exclusive sanctuary, the M9 is a luxurious limousine designed for the discerning few. Its spacious cabin adorns opulent interiors and is equipped with advanced technology to offer supreme comfort and sophistication. The majestic limousine is set to premiere at the Bharat Mobility Global Expo 2025.
The MG M9 limousine is conceptualised to provide ultimate comfort and luxury on wheels. The Limousine is built with a charismatic blend of signature styles, from its touchscreen handrail on reclining ottoman seats in the second row to the trapezoidal front grills on the exterior. With 8 massage modes in the ottoman seats and the 3-zone climate control, it ensures an elevated sense of comfort, all of which can be controlled from the touchscreen panel on the handrail. This majestic limousine is for the discerning few who long to travel with the best amenities and can comfortably seat seven passengers across three rows.
Talking about the MG M9 EV, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “A personalised masterpiece, the MG M9 offers bespoke interiors, meticulous craftsmanship, and cutting-edge technology. It is the epitome of comfort and refined luxury for those who wish to immerse themselves in the world of elegance. We envision a future where luxury mobility is a norm, and M9 is a step in that journey.”
JSW MG Motor India, known for its commitment to excellence and innovation, is redefining accessible luxury with the launch of MG Select, its luxury brand channel. It is designed for discerning customers who value purposeful experiences. With exclusive experience centres in 12 cities in phase 1, this channel blends innovation, sustainability, and curated experiences to set new benchmarks in luxury and is rooted in the rich legacy of Morris Garages.
Škoda Auto is advancing its electrification strategy with the introduction of the new Enyaq family, one of Europe’s most successful all‑electric model series. Notably, both the Škoda Enyaq and the Škoda Enyaq Coupé now feature the brand’s new Modern Solid design language, reinforcing their visual appeal. The updated Enyaq boasts optimised aerodynamics, along with more sustainable materials and extensive standard equipment. Additionally, the new Enyaq family introduces enhanced digital capabilities and more advanced assistance systems.
Klaus Zellmer, CEO of Škoda Auto, says: “Since their launch in 2020, the Enyaq and Enyaq Coupé have made e-mobility a reality for over 250,000 customers, along with their families and friends. Now the new Enyaq series brings fresh options and improvements to the table, including an even more stylish design. I’m grateful to our customers for making the Enyaq one of Europe’s most popular fully electric vehicles. We want to excite the market further by building on our existing Enyaq strengths such as the generous amount of space, efficient drivetrains and excellent value proposition. Our new Modern Solid design language, more comprehensive standard equipment, and new digital features combine to make the Enyaq models even better everyday companions.”
The new Enyaq now comes with even more extensive equipment as standard, including heated front seats & steering wheel, tri-zone climate control, keyless entry with walk away function, predictive adaptive cruise control, blind spot detection, wireless charging with cooling function, rear USB-ports and an electric boot with kick activation (Virtual pedal). Remote Park Assist and Remote Trained Parking are new optional digital features. The new Enyaq offers two battery sizes and three powertrain options: the Enyaq 60 and Enyaq 85 each have one electric motor and rear-wheel drive, while the Enyaq 85x comes with an additional motor at the front and all-wheel drive.
For the interior, customers can choose between six distinct Design Selections. The new sustainable Lodge Design Selection, inspired by the Modern Solid design language, uses eco‑friendly materials and orange details that include the seat belts, whilst the new Lounge Design Selection is predominantly grey and combines artificial leather and microsuede with contrasting mint green stitching. There is also a Suite Cognac Design Selection with elegant cognac-coloured seats covered in leather that has been tanned using olive leaf extract.
Martin Jahn, Škoda Board Member for Sales and Marketing, adds: “The new Enyaq marks the next step in our e-campaign. Following its predecessor’s strong performance, surpassing overall BEV market growth in Europe in 2024, this second generation of our best-selling Enyaq series is set to build on that success. The new Enyaq charges from 10 to 80 per cent in just 28 minutes or less and features a completely new design as well as an enhanced user experience. Innovations such as Remote Park Assist and the improved functionality of the MyŠkoda app will make everyday life even more convenient for our customers.”
Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.
Honda 0 Saloon
By further advancing the concept model introduced last year at CES 2024, the Honda 0 Saloon prototype was developed in preparation for a market launch in 2026. While maintaining the exact styling design of the concept model, the prototype features both the low height and sporty styling that sets the Saloon apart from other EVs, and an interior space that is more spacious than people would expect based on the exterior dimensions.
The Honda 0 Saloon, the flagship model of the Honda 0 Series, will be based on the newly developed dedicated EV architecture and will feature a number of next-generation technologies that embody the “Thin, Light and Wise” development approach.
At CES 2025, Honda is focusing on introducing certain technologies and features that contribute to the “Wise” value of the Honda 0 Saloon. This includes the highly reliable Level 3 automated driving technology, which Honda put into practical use for the first time in the world, as well as “ultra-personal optimization” that will offer a mobility experience customized for each individual user, which will become possible with the ASIMO OS.
The production model of the Honda 0 Saloon is scheduled to be introduced first in the North American market in 2026, then in global markets, including Japan and Europe.
Honda 0 SUV
Based on the Space-Hub concept model unveiled at CES 2024, proposing the new value of EVs as a “space” for people that Honda will offer with its future EV models, the company has now presented the prototype of a mid-size EV SUV – which will be the first Honda 0 Series model. By applying the “Thin, Light, and Wise” approach to an SUV, the interior space was further increased, and a spacious cabin was achieved with an outstandingly clear and unrestricted field of view with great flexibility.
Alongside the wide variety of next-generation technologies, the Honda 0 SUV will apply high-precision attitude estimation and stabilization control. This is based on 3D gyro sensors, technology Honda has amassed through the development of its original robotics technologies, to enable dynamics at the will of the driver on various road surfaces.
The production model of the Honda 0 SUV is scheduled to be introduced first in North American market in the first half of 2026, then in global markets, including Japan and Europe.
ASIMO OS
Honda 0 Series models will be equipped with the ASIMO OS, an original vehicle OS developed by Honda, which will be the core technology to achieve the ‘Wise’ value of the global EV series.
ASIMO was a humanoid robot capable of autonomous walking, developed as part of Honda fundamental technology research with the aim of helping people while coexisting with those in society. Honda began robotics research and development in 1986, and introduced ASIMO in 2000, becoming an icon in the field of robotics from the 2000s through 2010s and loved by people all over the world.
Even after concluding development of ASIMO, Honda has been further advancing its robotics technologies, including those that recognize external environments and autonomous behavior control enabling ASIMO to understand the intentions of people around it. By combining such robotics technologies with advanced intelligence technologies for the Honda 0 Series, the company strives to offer a unique value for software defined vehicles (SDVs).
As a software platform, ASIMO OS will apply integrated control of electronic control units (ECUs) for vehicle systems such as automated driving / advanced driver assistance systems (AD/ADAS) and the in-vehicle infotainment (IVI) system.
By constantly updating the in-vehicle software through over the air (OTA) updates even after the purchase of the vehicle, functions and services will be continuously advanced in accordance with the preferences and needs of each user. The functions and services subject to constant updates include those which enhance the value of “space” and the digital UX, that ensures a fun and comfortable mobility experience. Also, integrated control of dynamics unique to Honda, that determines the joy of driving, enabling the driver to feel at one with the vehicle.
Automated driving (AD) technology
In 2021, Honda became the world’s first automaker to put Level 3 automated driving equipment into practical use with the launch of the all-new Legend equipped with Honda SENSING Elite, which qualified for Level 3 automated driving (eyes-off), and conditional driving automation in limited areas.
Honda developed Honda SENSING Elite to put this AD technology into practical use by anticipating all driving conditions and scenarios based on the premise that, in addition to reducing the number of traffic collisions in society, Honda AD must completely eliminate traffic accidents that people think a “human driver could avoid.”
Honda believes that the widespread use of eyes-off technology will lead toward the realization of zero traffic collision fatalities in the future. Based on this belief, Honda will strive to offer affordable automated driving vehicles to more customers around the world through the Honda 0 Series.
To this end, Honda has applied an original Honda AI technology that combines the unsupervised learning*1 technology of Helm.ai and the behavior models of experienced drivers, which enable AI to learn with smaller amounts of data, and efficiently expand the range of situations where automated driving and driver assistance can be available.
In addition, Honda will apply its original cooperative AI developed through research into people and mobility to further improve the precision of cooperative behavior, such as yielding the right of way to others on the road, which is difficult even for a human driver. By applying these advanced technologies, Honda will realize a highly reliable driver assistance system that can respond quickly and appropriately to unexpected situations, such as an animal darting into the lane or an object falling onto the road.
Honda 0 Series models will be equipped with a system that enables the expansion of the range of driving conditions where driver assistance and Level 3 automated driving will be available. This expansion will start with eyes-off technology available in traffic congestion on highways, and will continue through OTA updates.
With Level 3 automated driving, the vehicle will be in charge of driving, which will enable a human driver to perform a “second task” while en route to their destination, whether watching a movie or remotely joining a meeting. Honda will further advance its technologies and become the first automaker to expand the application of eyes-off functions to all driving situations, opening up new possibilities for mobility.
Development of SoC dedicated to Honda 0 Series
Honda and Renesas Electronics Corporation (Renesas) have announced an agreement to develop a high-performance system-on-chip (SoC) to realize the future SDVs the company aims to achieve with Honda 0 Series models.
For next generation models, which will be launched in the late 2020s, Honda will adopt a centralized E&E architecture that combines multiple ECUs, responsible for controlling vehicle systems, into a single, core ECU. This will serve as the heart of the SDV and manage various vehicle systems, such as AD/ADAS, powertrain control, and comfort features. To achieve this, the ECU requires a SoC that provides higher processing performance than traditional systems, while minimizing any increase in power consumption.
To fulfill such requirements, Honda and Renesas will realize a system that utilizes multi-die chiplet technology*2 to combine the Renesas generic fifth generation (Gen 5) R-Car X5 SoC series with an AI accelerator optimized for AI software developed independently by Honda. With this combination, the two companies aim to develop a system that achieves one of the industry’s top class AI performances of 2,000 TOPS*3 (Sparse) with 20 TOPS/W power efficiency.
*1 Unsupervised learning is one of the methods of machine learning, which supports AI. Unlike supervised learning through which AI learns the correct answers to derive from labeled input data, unsupervised learning lets AI learn without being provided with the correct answers and derives the patterns and unique characteristics of the unlabeled data on its own. *2 Technology to build a system by combining multiple chips (dies) with different functions *3 Tera Operations Per Second (TOPS) is a metric of AI processing performance and measures the number of operations that can be performed per second. Based on a sparse AI model.
Kia India has achieved a historic milestone by delivering 255,038 vehicles in 2024. This marks a 6% increase over the 240,919 units delivered in 2023, making it the highest-ever delivery performance in the company’s history.
Throughout the year, Kia India focused on strengthening its presence across Tier-I and Tier- II cities, reflecting its commitment to reaching new customers in every corner of the country. In 2024, the company opened 126 new dealerships and 36 Certified Pre-Owned (CPO) outlets, expanding its network to 700 touchpoints across 301 cities nationwide.
The Kia Sonet was a key driver of this success, with the delivery of 102,337 units, solidifying its leadership in the highly competitive sub-compact SUV segment. The Sonet’s continued popularity was complemented by strong performances from the Seltos and Carens, further bolstering Kia India’s position in the market. Additionally, the brand set a new benchmark by delivering over 563 units of the luxurious Carnival Limousine within just two months of its launch.
Kia India’s international reach also grew, with exports totaling 25,404 units in 2024, underscoring the increasing global appeal of its vehicles.
Commenting on this landmark achievement, Mr. Hardeep Singh Brar, Senior Vice President and Head of Sales and Marketing at Kia India, said, “2024 has been a defining one for Kia India. Our focus on ensuring the timely delivery of our vehicles has not only allowed customers to enjoy their favorite Kia models but also strengthened our foundation for future growth. Expanding our touchpoints across the country is not just a strategy for immediate gains—it’s a long-term investment in building customer trust and expanding our reach. As we move into 2025, we are excited about the upcoming launch of the Syros, which promises to redefine the Indian automotive landscape. With this, we will set new industry benchmarks and reinforce our leadership position in the market.”
Power Drive 