Mr.Balbir Singh Dhillon, Head of Audi India with the soon to be launched new Audi Q5
Audi today commenced bookings for the new Audi Q5 in India with a booking amount of INR 2 Lakhs.
Commenting on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India said, “Today, we open bookings for our strong addition to Audi’s successful Q family in India – the Audi Q5. This will be our 9th product launch for 2021 and we couldn’t be more happy about our progress for the year. The new Audi Q5 is a perfect blend of features, comfort and practicality in its segment. With its new design that captivates at first glance, we are confident that it will continue to retain its leadership position in the segment and woo the existing and prospective customers.”
The new Audi Q5 with an elegant design comes with quattro all-wheel drive. The Audi Q5 boasts new features such as 48.26 cm (R19) 5 double-spoke star style alloy wheels, Audi Park Assist, comfort key with sensor controlled boot-lid operation, Audi Exclusive Inlays in Black Piano Lacquer, Audi Virtual Cockpit Plus, B&O Premium 3D Sound System.
The Audi Q5 is also fitted with suspension with damping control on all four wheels. With its powerful 2.0L TFSI engine, the Audi Q5 offers impressive acceleration and agility and its quattro all-drive provides exceptional traction and directional stability, for all driving experiences.
For more than 40 years, the permanent quattro all-wheel drive has been one of Audi’s key technologies. Outstanding traction, high driving safety and enormous driving dynamics characterize Audi’s permanent all-wheel drive. This makes quattro a trump card for the brand. Audi quattro is fascination, quattro is emotion. The quattro all-wheel drive system is an Audi cornerstone. Now Audi is making it even better – with new models and new technologies. quattro in an electrified powertrain represents a completely new concept for the mobility of the future.
L to R – Mr. Rajendra Petkar, President & CTO, Tata Motors and Mr. Shailesh Chandra, President – PVBU, Tata Motors
Tata Motors today launched its latest offering Tata Punch sub-compact SUV which is also the recipient of the Global NCAP 5-star rating (16.453) for adult occupant protection and 4-star rating (40.891) for child occupant protection. With several segment-first features being offered, the Tata Punch will be available at a starting price of Rs. 5.49 lakh for the Pure MT trim, and going up to INR 9.09 lakh for the Creative AMT variant (ex-showroom Delhi).
Speaking at the launch, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said: “With PUNCH, we have created an entirely new category altogether to address a growing need for small-in-size cars with a true SUV character. Designed under Impact 2.0 design language, the PUNCH is a stunning, bold SUV. It’s tall stance, high ground clearance and commanding driving position provides an exhilarating driving experience even while navigating all the unexpected challenges that Indian roads throw in one’s way. The class leading comfort, advanced infotainment and connectivity match the high expectations of the increasingly discerning Indian car-buyers. Even ahead of its launch, the PUNCH has already got off to a great start by bagging the GNCAP 5-star rating for safety. This is a proud moment for us not only as an entity but also as an Indian carmaker as we continue to deliver on our promise of safety with almost every new product in the market. We are extremely confident that with the kind of differentiation, the feature package and the absolute safety the PUNCH has to offer, it will definitely make its mark in the dynamic Indian car market in the days to come.”
Tata Motors Design Studios in India, UK, and Italy collaborated to design this vehicle which was further engineered and developed by Tata Motors India team. Built on the Agile Light Flexible Advanced (ALFA) Architecture, the Punch incorporates several industry first innovations to enhance both functionality and driving pleasure. Furthermore, in a departure from the conventional industry practice of trims, Tata Motors has adopted a new age, human centric approach in developing the Punch family. It will be available both in Manual (MT) and Automatic (AMT) transmission options, in 4 distinct personas with – Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers.
The Pure persona has been designed for customers who appreciate minimalism and simplicity and prefer functionality without any complications. The Adventure persona caters to the customers who have a streak of adventure and love for the great outdoors. The Accomplished persona is for the city dweller who loves to make a style statement with host of features to complement the customers’ active metro life. Finally, the Creative persona is tailor-made for the digital native, who prefers information at his/her fingertips and is stacked with features to sync with this customer’s tech-savvy lifestyle. In addition, customers can mark their Punch by choosing from 7 vibrant colours and further personalise it with the Rhythm and Dazzle customization packs, in tune with their personality.
BMW India has launched the new BMW 3 Series Gran Limousine Iconic Edition in the country. Locally produced at BMW Group Plant Chennai exclusively for the Indian market, the car is available in both petrol and diesel variants at all BMW India dealerships from today onwards.
The long wheelbase ‘Gran Limousine’ Iconic Edition is a latest addition to the BMW 3 Series family. It is the long wheelbase version of the highly successful BMW 3 Series. It has been launched in India considering the clientele’s preference for long sedans.
Mr. Vikram Pawah, President, BMW Group India said, “BMW India will celebrate this festive season with the launch of three fascinating limited editions across its product range. The 3 Series Gran Limousine has set a new standard in luxury with its elongated design, enhanced space, luxurious comfort and dynamic performance. We are delighted to present the new BMW 3 Series Gran Limousine Iconic Edition with an enhanced, unique and captivating character. It delivers sheer driving pleasure and indulges in superlative luxury, making it a perfect choice for individuals as well as their families. Limited units of this ‘Iconic Edition’ Gran Limousine are tailored with an innovative proposition that will attract young, progressive Indians who want a perfect combination of sporty performance and higher practicality for family usage in this segment.”
The new BMW 3 Series Gran Limousine Iconic Edition blends the joy of driving and comfort of a spacious sedan. The grandeur rises many notches higher, thanks to a modern design with a larger, elongated body and bigger rear doors. Due to the extended wheelbase, there is more room to unwind, more legroom for rear passengers and a pleasant seating experience even on long journeys. The powerful engine ensures thrilling performance and acceleration. The long list of indulgence features such as BMW Iconic Glow Kidney Grille, Exclusive Crystal Gear Shift Knob, Rear Seat Headrest Cushion, Panorama Glass Sunroof, Comfort Seats in front, bespoke ‘Vernasca’ leather upholstery, luxurious rear seat, Parking Assist with Reverse Assist, Ambient Lighting, BMW Live Cockpit Professional and Wireless Charging adds to its appeal.
The new BMW 3 Series Gran Limousine Iconic Edition is available in one diesel variant (BMW 320Ld Luxury Line) and one petrol variant (BMW 330Li Luxury Line) which are locally produced. The ex-showroom prices are –
BMW 330Li Iconic Edition : INR 53,50,000
BMW 320Ld Iconic Edition : INR 54,90,000
The new BMW 3 Series Gran Limousine Iconic Edition is available in three metallic paintworks – Mineral White, Carbon Black and Cashmere Silver. Upholstery in Cognac | Black
The exterior body design of the new BMW 3 Series Gran Limousine Iconic Edition blends the new, extremely precise design language and sporting aura of the BMW 3 Series with distinctive proportions. The unique character in long-wheelbase guise stems from an extra 110 millimetres of wheelbase and the associated increase in seating comfort and legroom in the rear compartment. Encompassing an exterior length of 4,819 millimeters and a 2,961-millimetre wheelbase, the exterior dimensions of the new BMW 3 Series Gran Limousine Iconic Edition outstrip those of any other car in its class.
Creating a striking front look is the large BMW Iconic Glow Kidney Grille with single surround for the two elements and LED headlights with extended features. The kidney grilles Iconic Glow lends the vehicle a unique radiance. LED lighting exclusively sets the scene for the BMW kidney grille and the zone in front of the vehicle from opening to starting and from switching off the ignition to locking the vehicle. BMW’s hallmark sporting prowess is embodied here by short overhangs, a long bonnet and a set-back passenger compartment. The model’s stretched silhouette underscores its inherent elegance and hints at the enviable spaciousness of the interior. A sporty look is created by the slim three-dimensional L- shaped LED taillights along with two large freeform tailpipes.
The interior is designed to accentuate cabin spaciousness with ample legroom in the rear compartment, which sets a new benchmark in the class. The comfort-oriented character is highlighted through improved padding and pampering Vernasca leather upholstery of the rear seats, newly designed headrest and the central armrest between the rear seats. The exclusive Crystal Gear Shift Knob lends the cockpit a modern look with its eye-catching facets and an illuminated “3” model logo for an even more elegant look at night. The rear seat comfort is further enhanced with Rear Seat Headrest Cushion and Coat Hanger with base carrier. The large 480 litres luggage compartment meets the needs of long-distance travel. The automatic tail-gate operation increases access convenience by enabling the boot lid to be opened / closed at the press of a button.
Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Added to which, the car comes with illuminated door sill plates. The driver and front passenger settle into electrically adjustable Comfort Seats with Sensatec door trim. The driver-focused cockpit includes a sports leather steering wheel with multifunction buttons along with the instrument cluster / control display grouping. The modern design of the centre console with galvanic embellisher adds to the cabin’s premiumness. Filling up the cabin with a sense of spaciousness is the large Panorama sunroof. Ambient Lighting with six dimmable designs creates an atmosphere for every mood. In another model-specific feature, the ambient lighting also includes an illuminated contour strip on the back of the front seats. The three-zone automatic climate control with active carbon filters optimizes air quality. The optimised acoustic properties reduce noise levels and make the journey peaceful.
Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The two-litre four-cylinder petrol engine of the BMW 330Li produces an output of 258 hp and maximum torque of 400 Nm at 1,550 – 4,400 rpm. The car accelerates from 0 -100 km / hr in just 6.2 seconds. The two-litre four-cylinder diesel engine of the BMW 320Ld produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpm. The car accelerates from 0 -100 km / hr in just 7.6 seconds.
The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it comes with steering wheel paddle shifters and cruise control with braking function. Using Launch Control, ambitious drivers can achieve maximum acceleration with optimized traction from a standstill. Using the Driving Experience Control switch, the driver can choose between different driving modes to suit the driving conditions – ECO PRO, Comfort, Sport and Sport+.
A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry. Modern cockpit concept BMW Live Cockpit Professional includes 3D Navigation, a 12.3-inch digital instrument display behind the steering wheel and a 10.25 inch Control Display. The occupants can operate a number of functions simply by speaking to their BMW Virtual Assistant. The smartphone holder integrated into the centre console allows inductive, Wireless Charging for mobile phones. Wireless Apple CarPlay® and Android Auto ensure seamless smartphone connection with the car to access several functions. The car has a Harman Kardon Surround Sound system with 16 loudspeakers.
Parking Assistant with Rear View Camera makes parking in tight spots easier. Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.
BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.
BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.
Kia India has announced the launch of the Kia Sonet 1st anniversary edition to celebrate the first successful year of its compact SUV. Building on its design-led identity, the Sonet 1st anniversary edition offers a bold look. The design of this anniversary edition variant is inspired by Aurochs, a large wild Eurasian bull, imparting a more muscular demeanour to the Sonet and is distinctively visible through the Aurochs inspired Front and Rear Skid plates with tangerine accents.
The exclusive tiger nose grille on the 1st anniversary edition features hot-stamped tangerine accents lending an undaunted outlook to the compact SUV. In addition to this, the new Sonet also features Aurochs side skid plates to offer a bolder and butch appeal to the vehicle along with side door garnish and centre wheel caps in tangerine accent and anniversary edition emblem. The Sonet 1st anniversary edition is available in four powertrains options, 1.0 T-GDi petrol engine with Smartstream 6iMT & 7DCT and 1.5-litre CRDi diesel engine with 6MT (in WGT configuration) & 6AT (in VGT configuration). The Anniversary edition Sonet is offered in four exterior colours – Aurora Black pearl, Glacier white pearl, Steel silver & Gravity grey, starting at a price of INR 10,79,000 (ex-showroom, pan India) and are limited edition variants.
Mr. Tae-Jin Park, Managing Director and Chief Executive Officer, Kia India said, “The Sonet has been one of our breakthrough products that have contributed to Kia’s success in India. With sales of more than one lakh units in less than a year, the Sonet has already established itself as one of India’s highest-selling compact SUVs. To celebrate this adoration, we are excited to launch the anniversary edition of the Sonet. Carved out of sheer design excellence, the Anniversary edition Sonet is based on the concept of Aurochs and boasts a muscular look offering a bolder and premium driving experience to our young-at-heart customers.”
Ex-showroom Price:
Powertrain
Transmission
Price
Petrol 1.0 T-GDi
Smartstream 6iMT
INR 10,79,000
Smartstream 7DCT
INR 11,49,000
Diesel 1.5 CRDi WGT
6MT
INR 11,09,000
Diesel 1.5 CRDi VGT
6AT
INR 11,89,000
Kia Sonet has proven to be a runaway success model for Kia India, with sales of more than 100,000 units in just under a year. A segment game changer, the new Sonet is loaded with all the innovative offerings, which a customer looks for in a sub-compact SUV. Launched during mid-pandemic, the Sonet has revolutionised the compact SUV segment with its dynamic stance in a confident and compact body.
MG Motor India has launched the mid-size SUV MG Astor with India’s first personal AI assistant and first-in-segment Autonomous (Level 2) technology, at a special introductory ex-showroom price of Rs. 9.78 Lakh.
Astor is positioned in the premium mid-size SUV segment. Customers can choose between variants starting from Style, going up to Super, Smart, and the top-of-the-line Sharp.
MG Astor comes with a standard 3-3-3 package which includes warranty of three years/unlimited kilometres, three years of Roadside Assistance and three Labour-Free periodic services. With the unique MY MG Shield program, Astor customers also have the flexibility to choose and personalise their ownership package with Warranty Extension and Protect Plans.
The ownership cost of Astor is only 47 paise per kilometre, calculated up to one lakh kilometres. Astor also comes with the segment first 3-60 program, an assured buyback plan under which customers will get 60 percent of the Astor’s ex-showroom price on completion of three years of purchase. For the execution of program MG India has partnered with Cardekho and Astor customers can avail this separately.
Speaking on the launch, Rajeev Chaba, President and MD, MG Motor India, said, “Astor brings personality, practicality and technology in one compelling expression of future mobility based on established brand heritage. Enriched with features and packed with technologies never seen before in this segment, we believe that Astor will set a new benchmark in the segment. While the car has been positioned and priced attractively, My MG Shield offers customers complete peace of mind and aligns with our philosophy of creating exciting experiences every time”.
Styled as per MG’s global design philosophy of Emotional Dynamism, Astor has contemporary look that connects with consumers. Astor’s i-SMART technology comes with 80+ connected car features for Smart and Sharp variants. The ADAS with Autonomous level 2 features will be available as an optional pack in the 220 Turbo AT as well as in the VTI-tech CVT transmission for the Sharp variant.
Bookings will open on October 21, 2021 and deliveries will commence in November 2021.
Hero MotoCorp has launched the all-new XPulse 200 4Valve. The XPulse – 200cc adventure motorcycle has captivated the youth with its on-road-off-road readiness, technology, and differentiated styling. The new XPulse 200 4 Valve is a powerful addition to the well-rounded X-range of premium portfolio of Hero MotoCorp.
Building on its DNA of high-tech adventure experience, the new motorcycle comes with the 200cc BSVI 4 Valve Oil Cooled Engine, that offers 6% more power and 5% added torque, thereby ensuring a relaxed and stress-free ride at high speeds.
This, along with an updated oil cooling system, improved seat profile and upgraded LED headlights, makes the motorcycle a perfect ride companion while discovering the unknown terrains.
The XPulse 200 4Valve is available at Hero MotoCorp dealerships across the country at an attractive price of INR 1,28,150 (Ex-Showroom, Delhi).
Malo Le Masson, Head of Strategyand Global Product Planning, Hero MotoCorp, said, “The XPulse is leadingHero MotoCorp’s aggressive growth strategy in the premium motorcycle segment that is performance-led, tech-enabled and youth-focused. Within no time, the XPulse managed to createan important customer fanbase across the world. With the new XPulse 200 4V, we are bringing more powerand enhancing further its off-road, touring and commuting capabilities for the most thrilling riding experience.”
Naveen Chauhan, Head – Sales, After Sales & Parts, Hero MotoCorp, said, “Honored by the coveted Indian Motorcycle of the Year title in 2020, the XPulse has created a new adventure category in the 200cc motorcycle segment. We are delighted to bring the new XPulse 200 4V for our customers this festive season. It is surely going to add to the popularity of XPulse brand in its powerful and stylish avatar.”
The XPulse 200 is equipped with a BS-VI 200 cc 4Valve oil cooled engine which produces a power output of 19.1 PS at 8500 rpm and torque of 17.35 Nm at 6500 rpm. The 4 Valve oil cooled engine not only provides superior power across the mid and top-end speed range but also offers stress free engine performance even at high-speeds, while keeping the vibrations in control.
For better heat management in heavy traffic, the cooling system is now updated with a 7 fin oil cooler. The significantly improved transmission setup in XPulse 200 4V offers better strength and durability, while the gear ratio has been updated for better tractive effort and acceleration.
Equipped with the latest technology, the XPulse 200 4V guarantees a comfortable ride for a greater distance. The enhanced LED headlight provides better visibility at night and illuminates the road homogeneously.
It continues to boast of features such as full digital LCD instrument cluster with smartphone connectivity and call alerts, Turn-by-Turn navigation, Gear indicator, Eco Mode and two Trip meters and Single Channel ABS as standard offering.
With a conquer all terrains spirit, the motorcycle features long suspension travel–190 mm front and 170 mm rear along with 21” front and 18”rear spoke wheels. To ensure trouble free ride through the rocky and treacherous terrains, the motorcycle is equipped with an aluminum skid plate that protects the engine, new toothed brake pedal for maximum grip and control, and an up swept exhaust that enables deep water crossing.
The dual-purpose tyres, 10-step adjustable mono-shock suspension, accessible seat height of 825 mm and high ground clearance of 220 mm provides a well-rounded package for the adventurous rider.
Thanks to the well-engineered chassis setup, the XPulse 200 4V offers superior riding experience whether for a daily commute, or pleasure rides on country roads or off-road terrains.
For the enhanced travel capability, the motorcycle offers a luggage plate with bungee hooks to carry luggage even with a pillion passenger. The improved seat comfort makes every kilometre more relaxed and effortless. The protective windshield provides noticeably better wind and weather protection as well as more overall riding comfort. The USB charger helps a rider stay connected through the journey and front and rear petal disc brakes help efficient braking.
Inspired by the spirit of adventure and off-road, the new XPulse 200 4V comes in three new colour options – Trail Blue, Blitz Blue, and Red Raid to catch all the attention on road.
The already proven and a favourite of motorsports enthusiasts, the Rally Kit will continue to transform the XPulse 200 4V into a full blown rally machine. The Rally Kit is completely road legal and also homologated for FMSCI approved motorsports events. This unique package of performance parts has enabled the customers to learn and improve their off-road skills for competitive racing.
TVS Motor Company has announced the launch of TVS Jupiter 125. The Zyada Se Bhi Zyada feature-rich 125cc scooter is the new addition to the TVS Jupiter portfolio, bigger and more spacious with features such as the largest under-seat storage, segment-leading longest seat, progressive neo masculine styling and unrivalled mileage.
Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, “At TVS Motor Company, we have always focused on four parameters, namely, scooterisation, premiumisation, investing in brands and product innovations. Since its inception in 2013, TVS Jupiter has been one of the most admired scooters in the country with several first-in-segment features. The scooter customer of today seeks offerings that are aligned to their personal growth. We are confident that TVS Jupiter 125 will be a great fit for such evolving needs. This scooter embodies the same ethos as its predecessor with added elegance and distinctive features that make it a powerful, stand-out offering which will resonate well with our customers.”
Mr. Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Jupiter has always stood for ‘Zyada Ka Fayda’ and has been one of the most loved scooters in the country. As the Indian consumers reimagine their mobility solutions, it inspired us to offer something that could give our customers ‘Zyada Se Bhi Zyada’. With TVS Jupiter 125, we have created a robust offering with many firsts to its credit, ranging from industry-first spacious under-seat storage, which fits two full-face helmets to the largest seat in the segment and superior mileage with ETFi and TVS intelliGO. The progressive neo masculine styling and features reinforce the premiumisation journey of the scooter customer. We remain committed to progressing with our ever-evolving consumers and their needs as they go from strength to strength in their lives. TVS Jupiter 125 will confidently continue TVS Jupiter’s legacy create its own space in the consumers home and hearts and add to the evergrowing Jupiter community.”
TVS Jupiter 125 comes in a progressive neo masculine styling, chrome accents that lend it a premium look. The scooter gets a stylish LED headlamp and signature front light guides along with an elegant tail-lamp with a grab-rail reflector. TVS Jupiter 125 dons a 3D emblem and premium painted inner panels. The disc variant will come with diamond-cut alloy wheels, which heightens the overall appeal of the scooter.
The scooter is mated to a powerful single-cylinder, 4-stroke, air-cooled 124.8 cc engine, which churns a maximum power of 6 kW at 6500 rpm and torque of 10.5 Nm at 4,500 rpm. It comes equipped with a semi-digital speedometer with smart alerts, average and real-time mileage indicators. TVS Jupiter 125 also gets body balance technology for an effortless riding experience. The dynamic comfort and handling can be attributed to the front telescopic suspension and 3-step-adjustable rear shocks with Monotube Canister Gas charged shocks.
The ergonomics of TVS Jupiter 125 is developed with focus on the comfort and convenience of the rider. The scooter comes with the largest under-seat storage of 33-litre capacity; it is the first scooter to fit two full-face helmets. The longest seat in the segment accompanies larger front leg space. The fuel economy of TVS Jupiter 125 complements the legacy of TVS Jupiter; the Ecothrust Fuel injection (ETFi) technology delivers superior mileage, better startability, refinement, and durability. While, TVS intelliGO enhances the riding comfort, mileage and reduces emissions by intelligently switching off the engine during long idling like traffic signals and other transient stops. Other convenient features include external fuel fill in the front, side stand indicator and engine inhibitor, all-in-one lock and mobile charger with front glove box.
Starting at a price of Rs. 73,400/- (ex-showroom, Delhi), TVS Jupiter 125 is available in Drum, Drum Alloy and Disc variant. It will come in a colour selection of Dawn Orange, IndiBlue, Pristine White, Titanium Grey.
TVS Motor Company has announced the launch of an advanced range of TVS Apache RTR 160 4V series of motorcycles today equipped with a new headlamp assembly and signature Daytime Running Lamp (DRL), and three ride modes. The Company also introduced TVS Apache RTR 160 4V Special Edition, equipped with first-in-segment features including adjustable clutch and brake levers, an exclusive Matte Black colour with red alloy wheels, and a new seat pattern besides the new headlamp.
TVS Apache RTR 160 4V and TVS Apache RTR 160 4V Special Edition will now be available in three ride modes – Urban, Sport, and Rain, gear shift indicator and radial rear tyre. The top-end variant of the Apache RTR 160 4V will be equipped with TVS SmartXonnectTM. TVS Apache RTR 160 4V series of motorcycles are fitted with a new headlamp assembly where the signature DRL continues to glow, changing its stance to a Front Position Lamp (FPL) which functions with low and high beam simultaneously.
Commenting on the launch, Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said, “TVS Apache RTR 160 4V series of motorcycles have always lived up to the growing expectations of our aspirational customers, by delivering cutting edge technology to racing enthusiasts. Backed by four decades of racing pedigree, we are delighted to introduce the advanced range of TVS Apache RTR 160 4V series of motorcycles, offering an array of first-in-segment features in its class. We are also excited to present TVS Apache RTR 160 4V Special Edition, which compliments the TVS Apache series product portfolio, further strengthening TVS Motor Company’s premium two-wheeler offering.”
TVS Apache RTR 160 4V Special Edition comes exclusively in Matte Black colour with red alloy wheels and a new seat pattern. The TVS Apache RTR 160 4V will be available in three colours: Racing Red, Metallic Blue, and Knight Black.
TVS Apache RTR 160 4V will be available across three variants: Drum, Single Disc, and Rear Disc.
Kia India (KIN) has announced that Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer (CSBO) will assume the role of Managing Director and CEO, Kia India, effective on 4th October 2021. Mr Park has been associated with Kia India since January 2020.
Mr T J Park will succeed Mr Kookhyun Shim, the current MD & CEO of Kia India, who played a crucial role in introducing the Kia brand in India. Under his supervision, Kia India completed its manufacturing unit in Anantapur, Andhra Pradesh, and started mass production of vehicles in record time. Under his dynamic leadership, Kia successfully chronicled multiple milestones within a short span in the country. Mr Kookhyun Shim will retire from his services and will move back to Korea.
In his new role, Mr Park will be responsible for company’s growth and market expansion in the country. He will lead the India operations and directly oversee the entire manufacturing, product strategy and development, business planning and sales.
Commenting on his appointment, Mr Tae-Jin Park, the new Managing Director & CEO, Kia India said, “It is my honour and absolute privilege to lead India operations and take the Kia story in the country forward, building upon the strong foundation laid by Mr Shim. India is a strategic market for Kia and has potential to foster growth for the brand globally. In our short journey in India so far, we have achieved many milestones and these achievements are a testament to our commitment of bringing a revolution in the auto industry by making a difference across the entire auto ecosystem. Our ambitious targets will not only challenge us, but will also help us establish India as an important sales, production and research & development hub for Kia.”
In his illustrious career spanning over three decades, Mr Park has gained immense knowledge of global business environment and his expertise lies in penetrating new markets. Prior to his association with Kia India, he served at the headquarters of Kia Corporation as Head of Operations for the Middle East, Africa and Asia base in Seoul, South Korea. Mr Park has also served as the Chief Sales Officer, Kia Mexico. He has been associated with Kia Corporation since 1987.
Hyundai Motor India Ltd. in its drive to elevate customer experiences curated a unique initiative – Creator’s Arena that perfectly epitomizes the energetic and exciting i20 N Line. To augment the experiences of content creators across India, Hyundai formed a unique partnership with Instagram, bringing to life energetic experiences and showcased yet another unique marketing innovation by Hyundai.
The Creators Arena fuses to form the perfect depiction of a bold new playground for millennial audiences to immerse themselves in a unique environment where sporty meets exciting. The concept was brought alive through some of the leading creators of the country, who developed exclusive content for Instagram. These Instagrammers will curate creative and differentiated content across the distinct categories of auto, lifestyle and pop culture featuring the newly launched Hyundai i20 N Line while interspersing the car’s dynamic character with their authentic and unique perspective.
Commenting on the partnership, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “At Hyundai, innovation is a strong part of our DNA. The Creator’s Arena and our partnership with Instagram is a perfect reflection of this thought process that facilitated a unique opportunity for content creators and Instagrammers to curate exclusive insights of their experiences. The seamless integration of Hyundai i20 N Line with content under different genres at the Creator Arena showcases the true ingenuity of our partnership with Instagram.”
Speaking about the exclusive partnership, Arun Srinivas, Director of Global Business Group at Facebook India, said, “Instagram is the place where people express themselves creatively, and there’s a natural affinity to interact with public figures, creators, and brands. Equally, it’s also the place where businesses are able to drive the desired business outcomes on the back of its thriving creator community. We have a deep partnership with Hyundai, which has previously leveraged Instagram branded content ads for key car launches. We are thrilled to partner with them yet again and look forward to the exciting content from the Instagrammers at Creator’s Arena.”
The unique marketing innovation brought together 80 renowned content creators from across the country in two specially curated event across zones in Delhi and Mumbai. These innovative new influencers from 5 different genres Automobile, Lifestyle, Fitness, Fashion and Entertainment will create 240 digital content pieces including photographs, reels and videos. Through the Delhi Chapter of Creator’s Arena alone, Hyundai established a reach of 57 million in just 20 days, showcasing a strong response for its thought provoking new way of marketing to increase the brand visibility among millennials.
Creators Arena is the dynamic content creators fantasy to reimagine i20 N Line from its virtual frontiers to its natural setting where it is born and conceptualized. The raw & feel evoking experience zones, both in Delhi & Mumbai capture the essence of popular youth cultures, from Music to Art, Comics, Sneaker Customization, Urban Sports and many more. This ecosystem is a true reflection of N Line attitude manifested into an exclusive experience arena.
Capturing the essence of these youth cultures, Creators Arena transports you to a world where N Line experience is brought to life. This experience breaks the limits of physical world with display of i20 N Line alongside exclusive N Line Merchandise to virtual world with exciting N Line Digital Comics & Instagram Stickers.
Hyundai also displayed the championship winning WRC Rally Car at the Creator’s Arena – Delhi Chapter, showcasing the Motorsport inspired styling of i20 N Line. Mumbai Chapter has further raised the bar featuring Mumbai’s Regional elements in a fun and Insta worthy way. Creators will engage with these zones in the Creator’s Arena to drive awareness and strike a chord with the millennial audiences on Instagram, where culture unfolds and trends break out regularly.
Power Drive 