BMW India has launched the all-new BMW X1 sports activity vehicle (SAV) in the country in both petrol and diesel variants. Locally produced at BMW Group Plant Chennai, the car is available for bookings at BMW dealership network and through Shop.bmw.in. Deliveries for BMW X1 sDrive18d M Sport (diesel) will commence from March onwards and for the BMW X1 sDrive18i xLine (petrol) from June.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW X1 remains a best-seller in its segment thanks to a supreme combination of comfort and luxury. It is a natural match for individuals who dare to chase their dreams and challenge the norms, those who break convention and exceed through everything. The all-new BMW X1 makes a statement in its class with its powerful build and distinct muscular design. The interior is impressively modern and digital, marked by advanced connectivity and superb ease of use. All this, while still being the most agile luxury Sports Activity Vehicle, is bound to take the X1’s success to higher levels.”

The attractive introductory ex-showroom prices for a limited number of units are –

The all-new BMW X1 sDrive18i xLine (petrol) : INR 45,90,000

The all-new BMW X1 sDrive18d M Sport (diesel) : INR 47,90,000

The all-new BMW X1 debuts with bigger proportions than the predecessor, looking more powerful and expressive. The monolithic design, surface lines and classy exterior display its SAV identity more clearly than ever. The upright front end has a much greater presence with slim LED headlights and a large, almost square BMW kidney grille. Adaptive LED headlights with high beam assistant and rear LED taillights are available as standard now. Almost square wheel arch contours and a long roofline are the distinguishing features of the stretched silhouette. The flat roof rails serve as a striking design element and can be used as multifunctional mounts. When viewed from rear, the slim tailgate window, horizontal lines and 3D taillights produce the wide, typical ‘X’ SAV stance. The all-new X1 sports 18-inch light-alloy wheels in star-spoke style for the xLine and double-spoke style for M Sport.

The interior takes a big leap forward, now featuring an even higher level of luxury and digitalisation. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area. The typical BMW driver-orientation, clear reduced design along with an interplay of eye-catching graphics, modern colours and futuristic textures create an immersive visual appearance. The new Instrument Panel Luxury in Sensatec elevates the interior’s aesthetics. Decorative strips including ambient lighting in instrument panel and front doors as well as accent trim strips in Pearl Chrome enhance the premium character of the cabin. The seemingly floating armrest with storage also integrates the control cluster. Harman Kardon Surround Sound system with 12 loudspeakers (in M Sport) offers magnificent sound quality, even at low volumes.

Standard Sport Seats in both variants provide the perfect seating position to take on the road, having a great range of adjustment with reclining function in rear and superior ergonomics for long-distance comfort. The BMW M Sport variant has an even higher degree of individual comfort with Active Seats for both driver and front passenger. These have multiple massage programs with variable intensities and speeds that help in reducing stress over long distances. In M Sport, even the rear seat passengers have the freedom of increasing the legroom by mechanically adjusting the seats forward or backward by up to 130 mm.

The all-new BMW X1 welcomes passengers in style with Welcome Light Staging. Ambient Lighting with six dimmable light designs creates an atmosphere for every mood while Automatic 2 zone A/C maintains the perfect temperature. Adding to the sense of space is the large glass sunroof. The big 476 litre luggage compartment can be enlarged to 1,527 litres with the useful functionality of the optional 40:20:40 split backrest. At the same time, comfort access contactless operation of the boot lid provides greater flexibility for loading / unloading. The wireless charging tray available in both variants provides NFC interface to charge via the “Qi” charging standard.

BMW X1 sDrive 18d M Sport is powered by a 1,995 cc four-cylinder diesel engine which produces 148 hp and 360 Nm of maximum torque. The car sprints from 0 to 100 kmph in 8.9 seconds. The average fuel consumption is 20.37 kmpl as measured by Automotive Research Association of India (ARAI) for Indian market specifications.

BMW X1 sDrive 18i xLine is powered by 1,499 cc three-cylinder petrol engine which produces 134 hp and 230 Nm of maximum torque. The car sprints from 0 to 100 kmph in 9.2 seconds. The average fuel consumption is 16.3 kmpl as measured by ARAI for Indian market specifications.

The seven-speed steptronic dual-clutch transmission in both variants performs smooth almost imperceptible gearshifts. Paddle shifters in M Sport variant enable extremely rapid manual gear changes and with Sport Boost mode all the powertrain and chassis settings are primed to maximise sporting responses. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. It includes BMW ID, MyBMW App with Remote Services, Digital Key Plus, Intelligent Emergency Call, Teleservices among others.

BMW Live Cockpit Plus includes the BMW Curved Display with a 10.25-inch digital information display behind the steering wheel and a 10.7-inch Control Display. The latest BMW iDrive with Operating System 8 offers all the possibilities for interaction with the vehicle. Occupants can operate numerous car functions simply by speaking to their BMW Intelligent Personal Assistant. Wireless smartphone integration provides access to numerous functions and apps. Regular Remote Software Upgrades ensure that the car is always up to date. The vertical smartphone holder with indirect illumination is integrated into the centre console and provides inductive Wireless Charging and an NFC interface. Updated Navigation is now with real-time traffic information.

My BMW App functions remotely to keep an eye on the current vehicle status at all times. BMW Digital Key Plus with Comfort Access sets a new standard in convenience for customers by turning their smartphone and smartwatch into a vehicle key, in addition to the NFC cards provided. It enables customers to automatically open, close and start the vehicle. A stylish welcome scenario commences with orchestrated lighting effect including a light carpet. Customers can share the digital key with up to 5 users.

BMW Efficient Dynamics includes features such as reduced aerodynamic drag, Auto Start-Stop, Electronic Power Steering and My Modes in Driving Experience Control.

The driver enjoys effective assistance in parking manoeuvres that increases comfort and safety. Standard equipment includes functions like Active Park Distance Control with sensors at front and rear, Rear View Camera including Panorama rear view, Parking Assistant, Reversing Assistant and Attentiveness Assistant. Reversing Assistant remembers the last 50 metres covered and automatically reverses the car along exactly the same route. Attentiveness Assistant monitors potential hazards, supporting drivers to react in time.

BMW Safety technologies includes extensive Driver Assistance Systems with Lane Departure Warning, Dynamic Cruise Control with Braking Function, Automatic Emergency Braking and Pedestrian Protection. Other standard safety features are six airbags, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, Tubeless Tyres with Tyre Pressure Indicator, ISOFIX child seat mounting and integrated emergency spare wheel.

Hyundai Motor India Ltd. has announced the installation of its Ultra-High Speed Public EV Charging Network across key highways and cities in India. Each fast charging station will comprise one unit of DC 150 kW Ultra-Fast Charger and one unit of DC 60 kW High-Speed Charger, as part of HMIL’s aim to spearhead the electric vehicle adoption in India and facilitate the charging experience for both intercity and intra-city travel.

Commenting on the installation of Fast Charging Stations for Electric Vehicles, Jae Wan Ryu, Executive Director – Corporate Planning, Hyundai Motor India Ltd. said, “We are delighted to take another step in the direction of strengthening the Indian Government’s resolve for Electrification, that will enrich and augment the electric mobility lifestyle for EV adopters. Hyundai Motor India Ltd. has been persistent in its efforts to enhance customer convenience by installing Ultra-Fast EV Charging Stations at strategic public locations across highways and cities. With the recent launch of the globally acclaimed, the all-electric SUV Hyundai IONIQ 5 and HMI’s commitment to expanding its EV portfolio by 2028, we will catalyze our initiative of building a sustainable ecosystem for India’s transition towards electric mobility, and continue taking our customers ‘Beyond Mobility’.’’

All EV customers stand to benefit from a quick charging experience, and the all-electric SUV Hyundai IONIQ 5 can be charged from 10% to 80% charge within 21 minutes, at these charging stations. Hyundai EV owners can access the charging stations on Hyundai’s own Charger Management System in myHyundai App, for easy finding, pre-booking charging slots, digital payment, remote charging status monitoring, etc. All the charging stations are managed and operated by Hyundai Motor India Ltd in partnership with the industry’s leading charge point operator ‘Charge Zone’.

The Hyundai branded station will ensure an economical EV driving experience, with an attractive charging tariff. The charging stations are installed at locations having adequate customer amenities like coffee shops/ restaurants to further induce customer delight while charging their Electric Vehicles. The charging stations are also manned with marshals for assisting EV users 24 x 7 to enable a seamless charging experience.

The Ultra-High Speed EV charging stations are open to the public and to all passenger EV owners. With the first 2 Ultra-Fast Public EV Charging Stations open to the public from February 1, 2023, HMIL will further expand to install such charging stations across other highways and cities to ensure increased peace of mind for EV customers while driving the electric vehicle adoption in India in solidarity with the Indian Government’s strong focus on electrification.

Shell has announced the newest addition to its passenger car motor oils portfolio – Shell Helix SP HX8 0W-20. This fully synthetic, BS VI compliant, engine oil designed for modern turbocharged engines is being launched in an exciting collaboration between Shell and MARVEL Heroes Unite.

Speaking at the launch, Mr. Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “As the world’s leading lubricant supplier, we create future-ready products and solutions. We expect the Helix SP HX8 0W-20 segment to become consumers’ primary choice in the next few years, based on both OEM recommendations and a need for more fuel-efficient lubricants. With this product launch, we are strategically investing in future demand creation, while bringing an exciting consumer brand collaboration with Marvel to the consumers”.

Driven by the needs of fuel economy, lower emissions and changes in engine design, modern cars need an exceptional engine oil. Shell Helix HX8 SP 0W-20 is formulated with Flexi Molecule Technology that continuously adapts to engine conditions, to ensure more protection. Shell Helix HX8 SP 0W-20 is specially designed for modern turbocharged petrol direct injection (TGDI) engines to protect against damaging low speed pre-ignition (LSPI).

Shell Helix HX8 SP 0W-20 has been introduced in India with the latest API engine oil standard for passenger car motor oils that aim to meet the demanding needs of turbocharged petrol direct injection (TGDI) engines, the use of which is increasing because of the need to reduce environmental pollution and fuel use.

The collaboration offers motorists a chance to win exclusive MARVEL prizes on purchase of every 3L and 3.5L Shell Helix HX8 0W-20 packs across nearest Shell branded workshop or retail outlet. Shell Helix HX8 is available nationwide at INR 2,730 for 3.5L pack.

Rolls-Royce Motor Cars celebrates the anniversary of its Spirit of Ecstasy mascot, first registered as intellectual property of Rolls-Royce on February 6, 1911. Ever since she has been universally recognised, respected and admired – with a poise and grace that makes her a global icon.

She’s changed with the passage of time. At various points in her long life she’s adopted different stances, sometimes stood slightly taller or shorter, and allowed the wind to sculpt her flowing garments in subtly altered forms.

She celebrates her anniversary in her most streamlined and athletic guise, having been specially recreated in 2022 for the marque’s all-electric Spectre, itself the most aerodynamic Rolls-Royce ever. She’s also truly ageless: today, she more closely resembles the original drawings made in 1911 by her creator, the illustrator and sculptor Charles Sykes, than she’s ever done.

The origins of the Spirit of Ecstasy are the substance of legend and myth, as well as recorded fact, with some details still veiled in mystery and intrigue. Her backstory involves many of the foundational characters in Rolls-Royce’s own history, including the marque’s first managing director, Claude Johnson.

To Rolls-Royce customers and fans around the world, she personifies ambition, achievement, excellence and success. She inspires greatness – every motor car on which she graces has to be worthy of her presence.

Mumbai’s Pratik Sonawane was crowned the 2022 Polo Cup National Champion, at the Madras International Circuit, in Chennai with 3 podiums in the final round. Rookie Raaj Bakhru, making a sensational car racing debut in his maiden season of Car Racing, was second and also crowned the Junior Champion. Bangladesh’s Avik Anwar was third.

The final Round of the MRF MMSC FMSCI National Championship kicked off in Chennai with Ritesh Rai stunning the field to post a time of 1:56.00. The local lad had done enough to earn pole position for Races 1 & 3. He was followed by Mumbai racers, Pratik Sonawane & Raaj Bakhru.

Rai made a sluggish start of the line and Sonawane immediately pulled alongside, but found the door shut firmly by Rai into the first corner. Bakhru then made a lunge into the 2nd corner but also did not succeed. Rai maintained his lead to win the race ahead of Sonawane and Bakhru who hounded the former, throughout the race.

The top 8 finishers from Race 1 were reversed for the start of Race 2. Former International winner in the Polo Cup – Prashant Tharani Singh, was making a comeback to racing after many years and started on pole. The lights went out and Pune’s Shreyas Dhimate made a better start, but made contact as Tharani Sing defended. Midway through the race, Championship contenders Sonawane and Bengaluru’s Aditya Swaminathan collided taking them out of contention in the race.

Dhaka resident, Avik Anwar was the star of the race he started well from fourth and went on to win the race ahead of Tharani Singh and Mumbai’s Munjal Savla who drove well to complete the podium.

Race 3 was comfortably won by Rai ahead of Sonawane and Bakhru.

The last race or the championship had another Rookie Ojas Surve start on pole. In his first weekend in Car Racing, Surve from Mumbai kept his cool and opened up a commanding lead as the championship contenders battled it out behind him. Bakhru’s unsuccessful lunge on Anwar cost him 3rd place. Surve won ahead of Anwar & Sonawane.

Sonawane’s strong finish ensured that he sealed his maiden National Championship with 122 points and 5 podiums in total out of the 8 races. Bakhru with 4 podiums sealed second in the Championship with 108 points just 1 point ahead of Anwar with 107 points. Bakhru was also crowned the Junior Champion while this was Anwar’s first top 3 finish in the overall National Championship, and also the first for a Bangladeshi racer.

The 2022 Polo Cup Championship had 18 racers participate in total, with 10 separate drivers climbing the podium. The 2023 National Championship will begin in July with a selection program to be announced in the coming weeks.

India’s largest luxury car brand Mercedes-Benz, created sales history by achieving the highest ever sales in a calendar year, in India. With this historic sales performance, Mercedes-Benz firmly retained its leadership position in the country’s luxury car segment, for the eighth consecutive year. CY 2022 marks the ‘Best Year Ever’ and ‘Best Ever Q4’ for Mercedes-Benz India, as the company delivered 15, 822 new cars to customers in the January-December 2022 period, registering a strong 41% Y-o-Y sales growth.

This growth has been achieved despite pandemic triggered headwinds and global supply chain constraints, underpinning the brand’s retention of its existing customers and conquering new ones. With successful introduction of new products, local assembly of the flagship products including the EQS and continued success of the ‘Retail of the Future’ business model, Mercedes-Benz continued its robust sales performance each quarter, further extending its market share in the Indian luxury auto segment.

In line with its 2023 motto, ‘DESIRE for the Extraordinaire’, Mercedes-Benz India also commenced its product offensive by launching the stunning Mercedes-AMG E 53 4MATIC+ Cabriolet, the first Cabriolet in an AMG Avatar in India. The new AMG E 53 Cabriolet highlights Mercedes-Benz’s vision of bringing highly emotive and desirable products for the Indian customers. This car is the perfect synthesis of exclusivity and sportiness, with sheer driving performance synonymous with AMG.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, commented, “We are excited to announce that 2022 has been our ‘Best Year Ever’, as more customers opted for a Mercedes-Benz than ever before. This stupendous growth has been on the back of new products, best ever production year despite continuous supply constraints, success of ROTF, support of our Franchise Partners and the trust of our discerning customers. Besides sales growth, we made an indelible mark on India’s electrification road map with the local assembly of the EQS 580 4MATIC and expansion of our fast-charging infrastructure. 2022 has laid a strong foundation for our new business model, our EV roadmap and reiterates our strategy of pursuing sustainable profitable growth, while making the brand more desirable for our customers.”

“As we embark onto 2023, we will cater to our customer’s DESIRE through our exciting new product portfolio, delightful customer journey and memorable customer experiences. The launch of the Mercedes-AMG E 53 4MATIC+ Cabriolet underlines our commitment towards our 2023 motto – ‘DESIRE for the Extraordinaire’. We will continue to introduce such desirable products and customer centric initiatives throughout the year, which will fulfill our customers’ aspirations and wishes for owning a Mercedes-Benz.” elaborated Mr. Iyer.

Mercedes-Benz India’s 2023 strategic roadmap: Luxury and desirability

Mercedes-Benz India’s strategy for 2023 is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury experience. The six key pillars aim at driving brand desirability and are aligned with the Three-pointed Star’s global goal of ‘building the world’s most desirable cars’. The six strategic pillars delineated for the Indian market are:

1. Think and Act like a Luxury Brand
2. Focus on Profitable Growth
3. Expand customer base by growing the super luxury segment
4. Embrace Customers with Seamless Journey
5. Lead in Electric Drive and Sustainability
6. Create future ready people

Based on these six fundamental pillars, Mercedes-Benz India will focus on the traditional strengths of the Three-Pointed Star, striving to make it more desirable, remaining at the forefront of the luxury car landscape in India. The ‘motto’ for 2023 thus combines elements of ‘Desire’ and ‘Extraordinaire’.

Theme for Mercedes-Benz India in 2023: ‘DESIRE for the Extraordinaire’

Mercedes-Benz India also unveiled its 2023 motto of ‘DESIRE for the Extraordinaire’.

Customers:
• Customers personify ‘Extraordinaire’ and they ‘DESIRE’ the same from Mercedes-Benz. Our commitment is to weave this ‘extraordinaire’ element across all functions to provide emotive products, innovative technology, exclusive experiences that uphold ‘DESIRE’ across the entire customer journey

Franchise Partners:
• Franchise Partners will strive to meet this desire of our customers by creating exclusive customer experiences across all touch points that soar the wishes and aspirations of our customers and evoke their emotions

Employees:
• Every employee will weave extraordinaire philosophy and commitment into their functions, to create a desirable customer journey with emotive products, innovative technology and exclusive experiences.

‘DESIRE for the Extraordinaire’: New customer centric initiatives for 2023

Mercedes me store (MMC store):

Mercedes-Benz India introduced the Mercedes me store a few months back for the Indian customers. This store provides customers the flexibility to purchase connected car services as per their requirement, for the duration of their choice. The customers can now purchase related digital products for each Mercedes-Benz vehicle on the MMC store.

Customers can also choose to renew these connected services after a period of 3 years. Renewal packages have unique services such as Remote Package for Personalization, Navigation Package for routes and Excellence Package, which is a combination of both features. Customers can buy new features for their cars under the On-demand feature list, ranging from Entertainment Package to Rear Axle Steering, Adaptive High Beam assist among others. Renewal packages starts from Rs. 7,999 and On-demand starts from Rs. 1,599.

New Online Store features:

Mercedes-Benz India achieved best ever-new car online sales with 2000+ bookings. The company also added a host of new features and advantages in its online store for customers. These are:

• Pin code based and upfront pricing | Pre-production cars bookings (N+3) capability

• Direct Business bookings | 360° vehicle images | Detailed vehicle information

• Market configurable feature display | Simpler UI | Easy vehicle filters and search

• Stock availability display

Pre-Owned cars: New online Trade-In Module

In line with its customer centric approach and enabling pre-owned cars as strong support for new car sales, Mercedes-Benz India will rollout the new Online Trade-in module on its website. This application will ensure ease for our customers to enter existing vehicle details on the platform and fetch the indicative price value for their car. This facility will also allow customers to choose their preferred dealership location for trade-in, get best pricing range seamlessly integrated, in the customer journey.

Pre-Owned cars: New AI powered ‘i-evaluation App’ for Pre-Owned cars

Mercedes-Benz India is also introducing a new best-in-class solution for evaluation of the Used Cars using an AI based application. This application will be highly beneficial, efficient and convenient tool leading to superlative customer experience during the trade-in process.
The AI powered ‘i-evaluation app’ will ensure ease for the evaluators to capture accurate vehicle details, images and required checklist. The app provides complete evaluation details to customer, which will drive transparency during the entire trade-in process.

Creating desire through Customer Services:

Customer centricity will be the key focus for creating desire and enhancing customer satisfaction for Mercedes-Bez India in 2023. Some of the key initiatives from Customer Services in 2023 will be focused on:
• Dedicated personalized workforce for AMG and Maybach customers
• Expansion of popular ‘Premier Express’ and ‘Fast Lane’ to newer locations
• Customer convenience through Digitalization of Customer Services offerings
• Expansion of Modern Brand Representation (MAR 20) to new markets
• Diversity and Upskilling of retail employees across locations

Mercedes-Benz’s commitment to a sustainable ecosystem:

Mercedes-Benz India manufacturing facility in Chakan underlines the company’s commitment to minimize carbon footprint. The company runs consistent programs to sensitize employees towards nurturing environment and become environment conscious and responsible. In its endeavor to become paperless organization in 2023 and introduce maximum digital operational processes, the company aims to improve the biodiversity index from 1.29 to 1.45. In addition, Mercedes-Benz India is focusing on reducing its water consumption and waste generation by 19% compared to 2021.

Mercedes-Benz India plant continues its green accomplishment and since 2022 runs on 100% Green Energy. The manufacturing facility also pioneers setting up the Biodiversity Index in the MB World. Mercedes-Benz India factory premise hosts over 300 species of Flora and over 75 Fauna.
The company has also set up 35 Ultra-Fast Chargers across the country. Mercedes-Benz EV customers can avail complimentary charging for the first year of car ownership. As a part of sustainable mission, over 1/3rd of Mercedes-Benz Franchise Partners will operate on ‘green energy’ by the end of 2023.

The BMW Group significantly accelerated its ramp-up of electromobility once more in 2022. As previously announced, the BMW Group was able to more than double its BEV sales from 2021 (+107.7%) with a total of 215,755 fully-electric BMW and MINI vehicles delivered to customers. A major milestone was reached when the BMW Group handed over its 500,000th fully-electric vehicle to its new owner towards the end of last year.

“Our strong product line-up is the best response to a challenging environment – and enabled us to more than double our sales of fully-electric vehicles again in 2022,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can build on this success in 2023, as we continue to see particularly high order intake for our fully-electric models,” Nota added.

The BMW Group delivered a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers worldwide in 2022 (-4.8%); a year in which all industries faced headwinds from supply bottlenecks, China’s pandemic lockdowns and the war in Ukraine. The main impact was felt in the first six months of the year, with deliveries down compared to the previous year. Sales increasingly picked up in the second half of 2022. In the fourth quarter, the BMW Group reported significant sales growth of +10.6%, with 651,798 vehicles delivered to customers.

The BMW Group is optimistic about the year ahead. “We will maintain our course for profitable growth in 2023. The clear focus will be on continuing to ramp up electromobility. The next milestone for 2023 is for 15% of our total sales to come from fully-electric vehicles. With the launch of the BMW i5 later this year, we are taking another important step on the road to electrifying our model lineup,” according to Nota.

The future of the BMW Group is electric, circular and digital. One highlight on the road to the NEUE KLASSE was presented at the CES in Las Vegas last week: BMW i Vision Dee represents the BMW Group’s vision of the future digital experience, both inside and outside the vehicle. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.

At the same time, the company is pushing forward with further digitalisation of sales and marketing. In future, the BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives – this creates the necessary conditions for a seamless transition between the online and offline customer experience. The clear aim of the new agency model is to enhance customer satisfaction and the premium brand experience and to reach out to new, online-savvy customer target groups. The BMW Group’s new agency model will also create price transparency and ensure customers experience the same, consistent offering across all sales channels. Conditions will be put in place this year that will allow MINI to start in 2024, with BMW to follow in 2026. Implementation will be in close cooperation with retail partners.

The My BMW/MINI app is a core element of the sales realignment. With its many features and intuitive user interface, it guides users through the industry’s best customer experience. The My BMW/MINI app serves as the interface for personalised customer dialogue, with about two million users in around 50 markets every single day.

BMW brand maintains No.1 position in global premium segment

The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year and maintains its No. 1 position in the global premium segment. The BMW brand also saw strong growth in electrified vehicles. Sales of electrified vehicles (incl. plug-in hybrids) for the full year were up +35.6% on the previous year, at 372,956 vehicles.

The brand’s attractive product portfolio is proving extremely popular with customers. This is reflected in high new orders for models like the BMW X1, iX1, i4, iX and i7 models. Later this year, the BMW Group will expand its electric lineup with the BMW i5.

BMW M marks 50th anniversary with record year

Despite the challenges of supply bottlenecks, BMW M GmbH ended its anniversary year with a new all-time high. BMW M reported growth of +8.4% compared to the previous year, with the sale of 177,257 units. At the same time, BMW M made substantial progress with electrification of its product portfolio. The launch of the first two fully-electrified BMW M Performance models, the i4 M50* and the iX M60, the very first electrified high-performance model, the BMW XM, and the new M240i Coupé* contributed greatly to this successful year-end. The new edition of the BMW M2 and the recently-released BMW M3 Touring also made a major contribution to sales growth last year.

In parallel with these new additions to the product lineup, BMW M also saw continuing strong demand in its 50th anniversary year for its top high-performance derivatives, the M3 and M4, and its long-established X models. As a result, the outlook for 2023 is very positive for BMW M GmbH, with the promise of further record results to come.

MINI Electric remains best-selling MINI model variant

The premium automotive brand MINI sold 292,923 units last year (-3.0%). Sales of electrified MINI models developed positively: The number of electrified MINI models sold (incl. plug-in hybrids) climbed +14.3% to 60,839 vehicles and therefore accounted for around 21% of total MINI sales worldwide in 2022.

The fully-electric MINI Cooper SE remained the brand’s best-selling model variant in 2022. A total of 43,744 MINI Cooper SEs were sold worldwide last year – an increase of +25.5% compared to the previous year.

2023 will be a very important year for MINI. The brand is celebrating 110 years of automotive production at its main plant in Oxford and will be unveiling the first two fully-electric models of the new MINI family.

Rolls-Royce Motor Cars reported highest sales in its 118-year history

In the year in which Rolls-Royce Motor Cars unveiled Spectre, the world’s first ultra-luxury electric super coupé, the company also reported the highest sales in its 118-year history, with 6,021 motor cars delivered to customers worldwide (+7.8%). Many regions achieved their highest-ever sales.

Each of those cars was Bespoke: made to the precise wishes of the client, down to the very last detail. The value generated by the marque’s unrivalled Bespoke offering was higher than ever before, with clients now paying around half a million Euros on average for their unique Rolls-Royce.

Global demand remains buoyant across the entire product portfolio, led by Cullinan and Ghost – the order bank across all models stretches far into 2023 with very strong pre-orders for the new all-electric Spectre, following a highly successful world premiere in October. The exceptionally positive client reaction to Spectre comes as the marque prepares to build only fully-electric cars by the end of 2030.

BMW Motorrad posts highest sales in company’s history

With a total of 202,895 motorcycles and scooters delivered to customers – an increase of +4.4% year-on-year – , BMW Motorrad reported its highest sales in the company’s history. The Europe, Americas and Asia regions, in particular, all posted new sales highs and made a vital contribution to BMW Motorrad’s record sales. The brand’s compelling lineup, with successful products that shape their respective segments, and the market introduction of popular new models, like the fully-electric BMW CE 04, were strong factors in the successful result for 2022.

BMW & MINI sales in the regions/markets

The BMW Group delivered a total of 791,985 BMW and MINI vehicles to customers (‑6.4%%) in China last year. 199,112 vehicles were sold in the fourth quarter – an increase of +12.7%.

BMW and MINI sales in the US between January and December totalled 361,892 units (-1.3%). Sales developed positively in the fourth quarter: BMW Group deliveries were up +11.1% year-on-year, reaching 112,057 units.

In Europe, the BMW Group sold a total of 877,369 BMW and MINI vehicles in 2022 (‑7.5%). In the fourth quarter, the company delivered 247,551 units to customers. This represents an increase of +10.9%.

In Germany, 252,087 BMW and MINI vehicles were registered in the full year.

Continental Tires launched new flagship Continental Premium Drive (CPD) stores in Ranchi and Patna recently. Spread across 4500 sq. ft. and 5000 sq. ft. respectively, the outlets offer a wide range of premium products and services like Wheel Balancing, Wheel Alignment, and Nitrogen. Both the CPD stores are pioneer outlets in their respective cities, and gaining an appreciation for their sales operations, customer service, and state-of-the-art equipment.

Continental Tires has been steadily expanding its retail footprint across India and has launched over 200 stores across the country. “India is an important market for us and we have been continually making efforts to increase our retail footprint across the country. The new CPD stores in Ranchi and Patna market would further strengthen our engagement with our consumers and will help us provide quality products and solutions in the market.,” said Rajnish Kochgave, Head of Sales and Marketing PLT division, Continental India, at the opening.

The newly inaugurated stores will not only sell Continental’s extensive line of premium passenger car tyres, but will also include a workshop outfitted with all of the latest technology and technologies to handle all tyre and vehicle-related maintenance. The brand will provide Comfort Contact CC6, Ultra Contact UC6, and Cross Contact AX6, as well as the latest tyre service technology and equipment.
The stores are located at East Jail Road, Lalpur, Ranchi, and at Hassan Manzil, Fraser Road, Patna, and promises a wide range of premium products and quality services to the fast-growing community of automotive enthusiasts and customers in the Eastern India market.

The Ranchi store will be handled by Mr. Ashish Kundan, who is one of the oldest tyre counters in Ranchi. The CPD stores offer luxury tyre purchasing experiences as well as expert guidance to customers and mark the third CPD store in Jharkhand.

The Patna store, however, will be handled by Mr. Rajvansh Singh and Mrs. Gulreet Kaur, who are the biggest Passenger and Light Truck tyres dealer in the Patna market and has been working in the tyre industry for more than two decades.

Continental Tires will continue to target the Indian market with next-generation, future-ready tyre technologies.

BMW India has launched the new BMW 3 Series Gran Limousine in the country. Locally produced at BMW Group Plant Chennai, the car is available in both petrol and diesel variants at all BMW India dealerships.

Mr. Vikram Pawah, President, BMW Group India said, “The immensely successful BMW 3 Series Gran Limousine possesses all those special qualities that the heart of Indian luxury consumers desires. Its unique blend of dynamic sportiness for the driver and unmatched luxury for passengers makes it unique in its segment. The new 3 Gran Limousine is all set to take a grand leap forward with its refreshed design, an extensively modernised spacious ambience, and numerous advances in the areas of digitalisation. Pioneering BMW ConnectedDrive technology and the most powerful engine in its class distinguish it from the rest. It delivers Sheer Driving Pleasure and indulges in superlative luxury, making it a perfect choice for individuals as well as the family.”

The locally produced new BMW 3 Series Gran Limousine is available in one diesel variant and one petrol variant. The ex-showroom prices are:

BMW 330Li M Sport – INR 57,90,000

BMW 320Ld M Sport – INR 59,50,000

The enhanced exterior body design features are more expressive and powerful than ever. The chrome-double bars on the BMW Kidney Grille highlight the bold sporty appearance of the new BMW 3 Series Gran Limousine. The standard full-LED headlights are now much slimmer, with clear contours and daytime driving lights arranged in an inverted L shape to create a harmonious and modern look. The outer daytime driving light elements also serve as turn indicators. The unique character in long-wheelbase guise stems from an extra 110 millimetres of wheelbase and the associated increase in seating comfort and legroom in the rear compartment. Encompassing an exterior length of 4,823 millimetres and a 2,961-millimetre wheelbase, the exterior dimensions of the new BMW 3 Series Gran Limousine outstrip those of any other car in its class. The model’s stretched silhouette underscores its inherent elegance and hints at the enviable spaciousness of the interior. The M Sport package additionally includes a bespoke configuration for the interior, with features such as an anthracite-coloured headliner, an M leather steering wheel, M-specific seat surfaces and interior trim strips in the new Aluminium Rhombicle Anthracite finish creating a sporting ambience.

The newly redefined interior offers a modern space with a focus on driving enjoyment. High quality materials, precise build quality and numerous meticulously crafted details set the tone for the refined premium character of the four-door sedan. The progressive design of the cockpit is accompanied by a larger surface for the interior trim strip integrated into the instrument panel. Added to which, the car comes with illuminated door sill plates. The driver and front passenger settle into electrically adjustable Comfort Seats with Sensatec door trim. The modern design of the centre console with galvanic embellisher adds to the cabin’s premiumness. Filling up the cabin with a sense of spaciousness is the large Panorama sunroof. Ambient Lighting with six dimmable designs creates an atmosphere for every mood. In another model-specific feature, the ambient lighting also includes an illuminated contour strip on the back of the front seats. The three-zone automatic climate control with active carbon filters optimizes air quality. The optimised acoustic properties reduce noise levels and make the journey peaceful.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The two-litre four-cylinder petrol engine of the BMW 330Li produces an output of 258 hp and maximum torque of 400 Nm at 1,550-4,400 rpm. The car accelerates from 0 -100 kmph in just 6.2 seconds. The two-litre four-cylinder diesel engine of the BMW 320Ld produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpm. The car accelerates from 0 -100 kmph in just 7.6 seconds.

The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it comes with steering wheel paddle shifters and cruise control with braking function. Using Launch Control, ambitious drivers can achieve maximum acceleration with optimized traction from a standstill. Using the Driving Experience Control switch, the driver can choose between different driving modes to suit the driving conditions – ECO PRO, Comfort, Sport.

The new BMW 3 Series Gran Limousine features the new BMW Curved Display which brings extra modernity, advanced digital services and has been treated to a comprehensive update. It operates on the latest BMW Operating System 8. A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry. Modern cockpit concept BMW Live Cockpit Plus includes 3D Navigation, a 12.3-inch digital instrument display behind the steering wheel and a 14.9-inch Control Display. Innovations of the new BMW ConnectedDrive turn the car into an interconnected device creating a digitally connected environment for the customers. BMW ID acts like a central login securely synchronising data and is automatically linked to the smart My BMW App, a new universal interface for all requirements in the BMW ecosystem. Customers can plan their next trip, check the status of their BMW, set personalised car settings, book the next service appointment or use one of the numerous remote-control functions – all conveniently from a smartphone. The car is always up to date with the latest functions and digital products being brought over-the-air through BMW Remote Software Upgrades.

Occupants can operate numerous car functions simply by speaking to their BMW Intelligent Personal Assistant. The smartphone holder integrated into the centre console allows inductive, Wireless Charging for mobiles. Smartphone connection via Wireless Apple CarPlay® / Android Auto opens up access to a range of functions and apps. The car has a Harman Kardon Surround Sound system with 16 loudspeakers. The central air vents positioned below the control display are now slimmer and more modern in design.

BMW Digital Key Plus sets a new standard in convenience. As soon as the driver approaches, doors automatically unlock, and a stylish welcome scenario commences with orchestrated lighting effect including a light carpet. Comfort Access System allows one to open the car door and start the engine without touching the key. Remote locking / unlocking is enabled via smartphone besides configuring top speed, engine power, maximum audio volume and more.

BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.

BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

Jupiter Electric Mobility (JEM), the commercial electric vehicle arm of Jupiter Wagons Ltd (JWL) has unveiled the e-LCVs – JEM TEZ of 2.2 and EV STAR CC of 7 Ton GVW at the Auto Expo – The Motor Show 2023 and forayed its entry into the commercial electric vehicle segment. The strategic alliances and partnerships with key foreign and domestic companies that have expertise in the EV sector have further added strength to the brand and its goal is to become the market leader in the CEV segment in India.

JEM has launched two variants of E-LCVs into the market and plans to undertake end-to-end production in India and establish service facilities in key markets, in order to expand into the after-sales requirements for a seamless customer experience. The CEVs will cater mainly to the needs for the last mile delivery, tapping the major metros Mumbai, Delhi-NCR, Pune, and Bangalore initially. (For more details on the product please see ANNEXURE I).

Enhancing its existing capabilities and expertise in the mobility solutions business, JEM has entered into a strategic alliance with North America based GreenPower Motor Company specialising in Commercial Electric Vehicles in the passenger transportation and freight transport markets. The strategic partnership with Log 9 Materials for EV batteries and Xavion Mobility for vehicle design and development will prove extremely beneficial to create a competitive product that is highly appreciated in the market.

Elated at the new breakthrough achieved by the company, Mr. Vivek Lohia, Managing Director at Jupiter Wagons Ltd said, “As a cleaner alternative, electric vehicles have become a global narrative and an important step towards sustainable transportation goals. Today with the launch of JEM TEZ and EV STAR CC we are entering a new era at the Jupiter Group. Innovation and Sustainability are at the helm of the company’s philosophy and today’s launch is a testimony to our belief. India has a huge potential for the EV business and we see a large opportunity for us in becoming an important player in the coming future. Looking at the cost benefits of EVs and sustainable approach, EVs will eventually take over the ICE market. The government’s vision of creating a green future and favourable policy support will only boost this segment further.”

Commenting on the launch, Mr. Gaurav Jalota, CEO, Jupiter Electric Mobility said, “We are extremely optimistic about the business growth of CEVS, considering our legacy in the mobility solutions category, entering into the CEV segment was the natural growth trajectory for the company. Our manufacturing facilities are of world-class standard with the latest technologies while being a game-changer in sustainability space. We aspire to be one of the sought-after names in the CEV business in India.”

The company with its manufacturing facilities in Jabalpur, Indore, and Kolkata has over 200 acres on campus and as expertise in mass-scale manufacturing and auto component engineering. With the tech-enabled processes and highly qualified and skilled workforce, JEM is in a position to create an advantageous spot for its well-researched and strongly engineered CEV products in the market. The company plans to have a complete bouquet of electric vehicles from LCV, MCV, HCV, and Bus in the future.

According to the Centre for Energy Finance (CEEW-CEF) study, the electric vehicle (EV) market is estimated to reach Rs. 50,000 Cr in India by 2025.