Author: Joydip Sur

I'm a journalist with over a decade of experience and an all consuming passion for automobile and motorsports.

Lotus Emira 420 Sport: The Lightest And Most Powerful Emira Yet

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Lotus has introduced the Emira 420 Sport – the most powerful, lightest and most aerodynamically capable Emira ever built.

The Emira 420 Sport sits at the apex of the Emira line-up and has been designed specifically to deliver even more performance both on road, and on track. It reinforces Lotus commitment to preserving its DNA by delivering greater agility, response and driver engagement.

Emira 420 Sport produces 420PS from a 2.0-litre turbocharged four-cylinder engine, accelerates from 0–62mph in 3.9 seconds and reaches a top speed of 186mph.

With the optional Lightweight Handling Pack, the Emira 420 Sport is 25kg lighter than the Emira Turbo and generates 25kg of additional downforce. A series of aerodynamic revisions improve cooling and track performance without increasing drag.

Lotus is also introducing a removable tinted glass roof panel for the Emira, available now across the full model range.

Qingfeng Feng, CEO, Lotus Group said: “Emira 420 Sport is proof of our commitment to Focus 2030, and we’re listening to our customers. This is what obsessive engineering looks like. We’ve built on everything Emira has achieved to date to deliver a car that is even more connected, more intuitive, and more rewarding to drive. It is a car for the drivers.”

More performance, reduced weight
The 2.0-litre turbocharged engine produces 420PS and 500Nm of torque, paired with an eight-speed dual-clutch transmission for faster acceleration and more immediate in-gear response.

The Lightweight Handling Pack delivers improved agility and responsiveness, and includes two-way adjustable Multimatic dampers, a titanium exhaust, a lithium-ion battery, carbon fibre components and a dedicated Lotus Track Performance app to measure and record your lap times.

Upgraded aerodynamic and cooling
Exterior updates include a new front splitter, revised front vents, extended side sills, larger air intakes, a lip spoiler and a louvred tailgate. These changes result in airflow to the outboard radiators increasing by 15 percent, to the central radiator by 14 percent, and brake cooling improves by 10 percent, as well as exhaust valve airflow increasing by 30%. With these upgrades, drivers are able to experience more consistent performance in demanding conditions, particularly on track.

The updates also subtly reference Lotus’ design heritage, echoing cues seen on cars such as the Esprit Turbo.

Chassis and driver focus engagement
The Emira 420 Sport builds on Lotus’ reputation for steering precision and chassis balance. A 5mm lower ride height, combined with revised suspension settings and high-performance tyres, enhances control and feedback.

The bonded aluminium chassis and double wishbone suspension deliver the blend of ride comfort and handling precision that defines the Emira, while electro-hydraulic power steering provides detailed feedback to the driver.

Inside, the cabin is designed to support both road and track driving, with 12-way adjustable seats, a driver-focused layout and intuitive controls. New carbon fibre gearshift paddles combine with updated haptics for added responsiveness and engagement.

Gavin Kershaw, Director of Attributes at Lotus Cars said: “Emira is globally renowned for its ride and handling – it has been tuned to absorb, settle and communicate, working in harmony with a steering system that remains pure. With the 420 Sport, we’ve taken that foundation and pushed it further. Adjustable dampers, increased downforce, sharper responses, reduced roll – every detail obsessively engineered to put the driver more in control.”

Enhanced personalisation
The Emira 420 Sport is now available with an optional exterior carbon fibre pack. This includes the front splitter, side sills, wheel arch vents, side pods, rear spoiler and diffuser surround.

Drivers now have a choice of nine-wheel designs and finishes including a new 20-inch 15-spoke forged alloy wheels finished in satin dark grey.

The colour palette is vibrant and extensive, with 16 choices to select from. Unique to the Emira 420 Sport is Tangelo Orange, a vivid and expressive colour that continues a long tradition of Lotus Orange paints.

Two new optional packs for the Emira 420 Sport cabin are available:

The Carbon Fibre Pack changes the driver display surround with unique geometry; the centre spoke on the steering wheel and the logo surround in the seat back.

A Hand Painted Pack uses the Tangelo Orange launch colour to add highlights throughout the cabin, including the centre console, steering wheel spoke, gear lever inner and air vent surrounds.

Exhilarating open-air driving from Lotus
A removable tinted glass roof panel is available for the first time on the Emira. Inspired by the Esprit, the panel is designed for quick removal and stores behind the seats in a protective bag, allowing drivers to switch easily between coupé and open-top configurations. Lotus’ underlying architecture ensures dynamic performance remains unchanged.

The feature is now available across all Emira variants.

BMW Group India Launches BMW Summer Service Campaign 2026

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BMW Group India has announced the launch of BMW Summer Service Campaign 2026 across its nationwide dealer network, reinforcing its commitment to proactive customer care and premium ownership experience. The campaign is designed to ensure seamless mobility during the demanding summer months through preventive maintenance, expert diagnostics and exclusive service benefits.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “Indian summers can be tough, both for drivers and their cars. At BMW Group India, we believe a truly premium ownership experience goes beyond the vehicles we build. It is about the confidence and peace of mind we provide throughout the ownership journey. With the BMW Summer Service Campaign 2026, we are helping customers prepare better through timely preventive maintenance and advanced vehicle diagnostics for hassle free driving through summers. Our aim is to make proactive care simple, transparent, and reliable so that customers can enjoy every drive without worry. We remain committed to delivering seamless and precise service that ensures the performance, reliability and effortless driving pleasure that define the BMW experience.

The campaign aims to ensure customers are well prepared for the summer season with a list of prescribed checks. The campaign combines preventive vehicle inspection with value-added benefits and expert guidance to support effective vehicle management and on-time maintenance. Customers can book prior appointments for servicing at their preferred workshop and may also update their personal details to receive relevant service communications and offers from their authorised BMW dealer.

Following are the complimentary services covered under BMW Summer Service Campaign 2026:

  • AC Filter Check
  • Air Filter Check
  • Tyre Condition Check
  • Complimentary Battery Check*
  • Up to 10% off on AC Fumigation
  • Up to 25% off on labour on any AC related repair
  • Up to 10% off on any VAS (Value Added Services)

*Complimentary Battery Check will be applicable only on non-EV vehicles.

Customers can also explore a wide range of BMW accessories to enhance the appearance and everyday functionality of their vehicles.

BMW India conducts periodic service campaigns across the country to help ensure that every BMW remains ready for the road. Cars older than five years can also benefit from special advantages under the ‘BMW Joy Rewards’ programme. Details of the offers and recommended vehicle checks will be available at participating authorised workshops during the campaign period.

Audi A2 e-tron Clocks Up Test Miles

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Audi will unveil the new A2 e-tron in autumn 2026, complementing its portfolio with an all-electric entry-level model family in the compact class. The A2 e-tron, manufactured in Ingolstadt, will rejuvenate the Audi model range and broaden access to premium electric mobility.

At the Audi Annual Media Conference, CEO Gernot Döllner announced the A2 e-tron – the brand’s next big step on the road to a consistently electric future. The prototype is undergoing various tests before it premieres in autumn: the camouflaged A2 e-tron is clocking up vital test miles on snow and ice, in the wind tunnel at Audi Technical Development in Ingolstadt, and on public roads.

Cold weather trial in Scandinavia
Icy temperatures, snow-covered roads, and slippery test tracks on a frozen lake: during winter testing in Lapland, the A2 e-tron is showing what it is made of under extreme conditions. The validation process at a secret test site in northern Sweden focuses not only on driving dynamics but also on thermal management and battery performance. The interplay of the electric drive, brake control system, and suspension is adjusted by the minute – for the unmistakable experience of driving an Audi.

Aerodynamic optimisation in the wind tunnel in Ingolstadt
The distinctive roofline lends the A2 e-tron a strong character and is also the reason for its outstanding aerodynamics, which are constantly being tested and optimised in the wind tunnel at Audi Technical Development. With wind speeds of up to 300 kmph, ultra-precise aeroacoustic measurement, and a 235 kmph rolling road, the wind tunnel provides ideal conditions for optimising the airflow characteristics, noise development, and thermal stability of the A2 e-tron.

Road testing in Bavaria’s winding valleys
Inclines, variable road surfaces, and tight bends: the development team is using the diverse conditions of the Altmühl Valley region in Bavaria to test the finely balanced suspension and assistance systems in real road traffic. Here, the A2 e-tron demonstrates its everyday usability.

Production in Ingolstadt
The fully electric A2 e-tron is built at the Audi headquarters in Ingolstadt, underlining the company’s commitment to transforming its plants in Germany and Europe. After more than 20 new models in 2024 and 2025, Audi now has the youngest portfolio among the competition – from the fully electric compact segment to the premium full-size segment. The company will stay on this path in 2026.

MINI India Appoints Titanium Autos as its Dealer Partner in Jharkhand

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MINI India makes a grand entry in Jharkhand with the appointment of Titanium Autos as its new authorised dealer partner. This marks a significant milestone in MINI India’s network expansion strategy across emerging premium markets in India. Starting 2026, MINI has expanded its footprint at a fast pace with market entry in 5 new cities – Guwahati, Jaipur, Jodhpur, Surat and now Ranchi. MINI will continue to strengthen its strategic presence in high-potential growth markets and deepen its premium retail footprint beyond metro cities.

The Titanium Autos Retail.NEXT dealership in Ranchi brings the BMW Group’s cutting-edge, immersive retail concept alive. The facility integrates striking modern architecture, contemporary design language, and advanced digital interfaces to create a highly engaging, customer-centric environment. Representing BMW Group’s three iconic brands under one roof, the new facility redefines luxury automotive retail in Jharkhand.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI’s entry into Jharkhand marks an important step in expanding the brand’s presence in emerging premium markets across India. Jharkhand is witnessing a growing appetite for distinctive, design-led and engaging luxury mobility, making it a strategic market for MINI. We are pleased to appoint Titanium Autos as our dealer partner for Jharkhand. With their strong understanding of the local market and proven track record, Titanium Autos is well positioned to introduce the iconic MINI brand to customers in the state and deliver an exceptional ownership experience.”

Mr. Utkarsh Singhania, Dealer Principal, Titanium Autos said, “We are delighted to be appointed as the dealer partner for MINI in Jharkhand. This appointment reflects our shared commitment with BMW Group India to bring the unique character, individuality and premium ownership experience of MINI to a new audience in the state. Jharkhand represents a promising market with evolving customer aspirations, and we look forward to building a strong MINI presence through exceptional sales and service standards.”

Titanium Autos Retail.NEXT, Ranchi – A Future Ready Facility.

Situated at NH – 33, Chakla, Ormanjhi, Opp. Birsa Munda Zoological Park, Ranchi, the showroom displays eight BMWs, a MINI and seven BMW Motorrad vehicles. The workshop is equipped with state-of-the-art equipment and features three mechanical bays and four body and paint bays offering comprehensive service support.

This dealership underscores BMW Group India’s commitment to delivering a comprehensive luxury automotive experience, combining sales, service, and lifestyle offerings at a single location. Titanium Autos also represents BMW Group India with Retail.NEXT sales and service facilities in Guwahati and Patna.

DENZA Chopard Z9GT arrives to light up Cannes Festival

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DENZA, the premium technology-oriented automotive brand of the BYD Group, is proud to reveal a stunning one-off version of its Z9GT flagship to commemorate its presence at the 2026 Cannes Film Festival in France. Produced in collaboration with renowned Swiss luxury house and Official Partner of the Cannes Film Festival Chopard, the DENZA Chopard tailor-made Z9GT is being donated to the 32nd amfAR Gala Cannes, a black-tie event held during the Cannes fortnight to raise funds for AIDS Research.

Rooted in DENZA’s ethos of ‘Technology Drives Elegance’, the Z9 GT serves as the ultimate canvas for an exceptional dialogue between advanced electric performance and the rare craftsmanship of a Swiss Maison. While DENZA brings its flagship grand-touring vehicle, cutting‑edge innovation and electrified powertrain, Chopard elevates the project with an unmistakable layer of exclusivity, heritage and savoir‑faire, transforming the car into a piece of automotive jewellery.

BYD Executive Vice President Stella Li commented: “Our DENZA brand made its full debut in Europe at the Palais Garnier in Paris only a few weeks ago, so our collaboration here with Chopard feels entirely appropriate and natural. The DENZA Chopard tailor-made Z9GT is the perfect example of how the finest technology becomes natural, almost invisible – but more than that, it shows how a refined house of luxury can take the finest details and raise them to another level altogether. We’re so proud of this collaboration and delighted that it can play a key role in the amfAR Gala Cannes and its fund-raising efforts.”

Caroline Scheufele, Artistic Director and Co-President of Chopard, commented: “At Chopard, we believe that true luxury lies in emotion and detail. With this exceptional collaboration, we have transformed the DENZA Z9GT into a moving piece of jewellery, where every element reflects our passion for craftsmanship and our pursuit of beauty.”

Inside this unique Z9GT, Chopard’s signature codes subtly reshape the cabin ambiance. Interior trims are garnished with amethyst stones, a direct reference to the Maison’s jewellery universe and a precious yet unexpected detail. Set within the cockpit controls, these violet gemstones introduce a tactile and visual sensory experience normally reserved for Haute Joaillerie – an everyday reminder that this is a one-of-a-kind creation.

The tailor-made Z9GT also features a bespoke upholstery treatment, with the Chopard ‘C’ embroidered into the headrests and incorporated into the ‘light carpet’. The Chopard logo is subtly integrated into the wireless smartphone-charging pad, and the Z9GT’s 17.3-inch infotainment system will feature a bespoke Chopard theme.

To complement the vehicle, Chopard contributes two exceptional timepieces designed as a “His & Hers” pairing, echoing the harmony, balance and duality of the Z9 GT itself. The Happy Sport 36 mm in 18-carat Ethical rose gold, snow‑set with diamonds and personalised with a DENZA charm, meets the Alpine Eagle 41 mm in 18-carat Ethical rose gold, featuring DENZA personalisation on the case back. Together, they express a shared language of precision, elegance and contemporary luxury.

The experience extends beyond the automobile through a suite of exclusive bespoke luggage handcrafted by Shiro, created specifically to accompany the Z9 GT. While curated within the overall lot, the focus remains on Chopard’s refined approach, which frames the car not merely as a vehicle, but as part of a complete lifestyle vision.

Together, this ensemble is the perfect accompaniment for a cabin that mixes high-grade leathers and wood finishes with the latest technologies, such as a 20-speaker theatre-grade audio system from French specialist Devialet.

The DENZA Chopard tailor-made Z9GT blends these fashion influences with the core innovations that already make the car a standout offering: three electric motors for extraordinary stability and agility, more than 1150 horsepower, 0-62mph in less than three seconds and, through support for FLASH Charging, the ability to fully recharge the battery in just nine minutes.

The DENZA Chopard tailor-made Z9GT is a striking example of Technology Drives Elegance. Even the unveiling itself is a moment of couture, as the Z9GT is revealed beneath an oversized, scarf-like car cover, conceived as a dramatic gesture worthy of a fashion-house runway. Fluid, elegant and theatrical, this “reveal cover” encapsulates the spirit of the collaboration — a meeting point between design, emotion and performance.

Bridgestone India Launches ‘Feel the Bridgestone Difference’ Campaign to Show How the Right Tyres Make Every Drive Better

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Bridgestone India has launched its new brand campaign, ‘Feel the Bridgestone Difference’, built around a simple but powerful thought—every car is designed for a certain level of performance, but it can only deliver its true potential when fitted with the right tyres. The campaign highlights one of the most overlooked component in the car that is tyre – when in reality tyre is the critical contact point between the car and the road.

Whether it is control, safety, confidence, or a smoother driving experience, tyres play a much bigger role than most people realise. A car may be engineered to perform at its best, but without the right tyre fitment, that experience remains incomplete. Bridgestone tyres are designed to help drivers unlock that full potential and truly feel the difference in every journey.

For the last 30 years, Bridgestone India has been delivering that difference to Indian consumers. With a strong focus on technology, manufacturing excellence, innovation, and quality, the company has built products that stand apart—and customers can feel that difference every time they drive.

A key highlight of the campaign is the difference that Bridgestone tyres are making by constantly staying ahead of the curve without any compromise. It offers better grip, stronger braking, smoother handling, lower road noise, improved fuel efficiency, and longer tyre life, creating a more balanced, comfortable, and reliable driving experience.

The campaign also takes inspiration from nature, featuring animals like the mountain goat, the cheetah and a rhino—symbols of grip, speed, unyielding strength and control in their natural terrains. Just as they move effortlessly in challenging environments, Bridgestone tyres are built to perform confidently across India’s diverse road and driving conditions.

Speaking about the campaign, Rajiv Sharma, Executive Director – Sales and Marketing, Bridgestone India, said: “Bridgestone has been a trusted name for Indian consumers, and that trust has come from consistently delivering safe, high-quality products and a superior driving experience. Our customers have experienced the Bridgestone difference over the years—whether in better control, smoother rides, or long-lasting performance. ‘Feel the Bridgestone Difference’ is a campaign people will instantly relate to because it reflects something they have already felt. With this campaign, we want to take that experience to a larger audience and help more people understand how the right tyre fitment can completely transform the way a car performs.”

The campaign highlights the performance Bridgestone tyres offer and it is a reminder that while every car has built-in potential, the right tyres are what truly bring it to life.

The campaign will be promoted across multiple platforms across the country, further strengthening Bridgestone India’s promise of performance, safety, and reliability for every driver.

Yamaha Thrills Kolkata With ‘The Call of the Blue’ Weekend Event

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The Yamaha Motor India Group, under its ongoing exhilarating brand campaign ‘The Call of the Blue’ hosted The Call of the Blue Weekend in the vibrant city of Kolkata, setting the stage for an electrifying showcase at the ECO Park Gate 4, Newtown. The venue came alive with energy and excitement as over 3000 passionate riders, enthusiasts and fans gathered to immerse themselves in the adrenaline-fuelled world of Yamaha’s premium two-wheelers. Designed as a celebration of performance, innovation and riding culture, the event offered a dynamic platform for attendees to experience Yamaha’s racing DNA up close, while engaging with like-minded individuals who share a deep-rooted passion for the brand and the thrill of motorcycling.

The event delivered an engaging and high-energy experience, featuring a diverse mix of activities such as the Gymkhana ride, slow balancing challenges, a dedicated gaming arena and safety riding classes. Open to both Yamaha and non-Yamaha users, the platform encouraged wider participation while promoting responsible riding practices. These thoughtfully curated experiences created an action-packed evening, bringing together riding enthusiasts from across communities.

Further elevating the atmosphere, the event showcased immersive gaming zones alongside an electrifying live music performance by Underground Authority. With a seamless blend of riding, gaming and live entertainment, the event fostered a strong sense of camaraderie uniting riders, creators and fans through their shared passion for Yamaha and the thrill of the ride.

Through ‘The Call of the Blue’ Weekend activity, Yamaha aims to strengthen its commitment to the riding culture while engaging with a broader community across India. The initiative also provides an exciting platform to showcase its dynamic and high-performance product lineup. Presently, its product portfolio includes XSR155 (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); FZS-Fi Hybrid (149cc), FZS-Fi (149cc), FZ Rave (149cc), FZ-X Hybrid (149cc), FZ-X (149cc), AEROX Version S (155cc) and AEROX (155cc); Hybrid Scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) and EV Model, EC-06.

100 Years of the ‘Ring. One Seven. Caterham Unveils the Nürburgring Limited-Edition

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Caterham has launched its latest limited-edition model, the Seven Nürburgring Edition, to celebrate 100 years of the most legendary and demanding circuit in the world.

Only 100 examples of the Nürburgring Edition will be made available to customers globally, based on either a Seven 420R or a Seven 340R, market dependent, with prices starting in the UK from £48,995 (inc VAT).

The bespoke race suspension has been developed exclusively for this model by Bilstein, using its advanced vertical dynamics test rig at the Bilstein Test Facility. Engineered specifically around the demands of the Nürburgring, the suspension setup was refined to deliver exceptional capability on both road and track. The result is a suspension package tailored specifically for this unique limited edition.

Teamed with a naturally aspirated 2.0 litre Ford Duratec Engine, it delivers 210bhp at 7,600rpm for a power-to-weight ratio of 375bhp/tonne. Paired with a five-speed gearbox, the Nürburgring Edition accelerates from 0-60mph in 3.8 seconds and tops out at a top speed of 136mph.

Alongside the custom-developed Bilstein damping and performance, there are several visual additions inside and out to match. As a fully licensed Nürburgring product, the edition features the distinctive branding and logo from the circuit, as well as the iconic red and grey colours available as paint finishes. These include a choice of three Nürburgring paint colours – Verkehrsrot (Traffic Red), Achatgrau (Agate Grey) and Basaltgrau (Basalt Grey), whilst custom paint colours are also available.

Other exterior upgrades include a Nürburgring “red” track day roll bar, a Nürburgring mesh grill with Seven logo in dual colour and a 620-style nosecone with carbon aero whiskers. The chassis colour is a distinctive Gunmetal Grey and the car features carbon front wings, Black Pack (black windscreen, headlamp bowls and exhaust heat shield), composite aero screen and LED rear lights clusters.

On the interior, the leather seats are complete with Nürburgring embroidery and red stitching, which is also found on the transmission tunnel. This is alongside carbon interior panels, a four-point road harnesses and sequential shift lights.

As the final touch, each car has an individually numbered plaque for each of the 100 units produced.

For a century, the fondly named ‘Green Hell’s’ 12.9-mile track in the Eifel Mountains in west Germany has been the ultimate proving ground for both car and driver.

Along with its changing elevation and camber across its 73 corners, the Nürburgring is a site where Caterham’s road and race cars have flourished for decades. Most notably, an 11th place finish at the Nürburgring 24 Hours in 2002, which saw an outstanding drive by Chris Cooper, Chris Harris, Clive Richards and Peter Haynes.

Trevor Steel, Senior Vice President of Operations, Caterham Cars, said: “For a century, this track has championed values that are at the heart of what the Seven is all about – balance, precision and an unmatched driving experience.

“We set out to capture the spirit of the ‘Ring, with every element of the car being honed to reflect the track’s unique demands and character. Designed both for use on the track and the road, the Seven Nürburgring Edition is a unique vehicle that perfectly pays tribute to this famous, globally renowned circuit”.

The Caterham Seven Nürburgring Edition will be unveiled at the upcoming 2026 ADAC 24 hours of Nürburgring.

Motorsport fans attending the event can see the model at the Caterham Nürburgring dealership and on the Bilstein stand in the paddock across the weekend.

Aston Martin Appoints Andrea Baldi As Chief Commercial Officer

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Aston Martin today announces the appointment of Andrea Baldi as Chief Commercial Officer.

Andrea joins Aston Martin Lagonda Limited’s Executive Committee and will lead the company’s global commercial function, as Aston Martin continues to strengthen its position in the ultra-luxury performance sector.

Andrea brings more than 25 years of automotive industry experience, including 10 years at Ducati and most recently 15 years at Lamborghini, where he held senior international leadership roles across Europe, Asia Pacific and the United States.

Adrian Hallmark, Chief Executive Officer, Aston Martin Lagonda, said: “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”

In his new role, Andrea will be responsible for shaping Aston Martin’s commercial direction, enhancing market presence and driving sustainable growth across all regions.

Vision BMW Alpina Revealed

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Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and re finement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED
The Vision BMW Alpina is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200 mm in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to accommodate four adults in genuine comfort. A V8 powertrain drives the experience, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.

“In Vision BMW ALPINA, we distil every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Missoni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclination, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined.

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION
Subtle secondary details reward attention without demanding it. This “Second Read” principle runs throughout the Vision BMW Alpina.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a concealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—re interpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971.

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY
The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines.

Craft details are restrained but well considered: a bridge stitch inspired by historic steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crystal is reserved for the controls that shape how the automobile drives, under lining the value BMW Alpina places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW Alpina crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed mag nets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER
Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains central to the Vision BMW Alpina. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined char acter, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dash board with a digital user interface language crafted specifically for BMW AL PINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe.

ROOTED IN THE BRAND’S ORIGINS
The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his philosophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra pad ding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, celebrated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY
The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s philosophy was applied to a luxury car, and every model that followed was recognized as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance, and shark nose looked fast even at rest, while the cabin could comfortably carry four people across a continent. The Vision BMW Alpina is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP
BMW Alpina became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows.

“BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while pre serving the essence of what the brand stands for—speed, comfort and sophistication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW Alpina brand—inspired by the BMW 7 Series, but unmistakably BMW Alpina.