Ashok Leyland, the Indian flagship of the Hinduja Group and one of the country’s leading commercial vehicle manufacturer, has a strong foundation in the vibrant and fast-growing state of West Bengal and the larger part of Eastern India. The company aims to leverage the region’s booming economic growth, increasing infrastructure projects, and rising demand for commercial vehicles to strengthen its market presence and cater to the specific needs of customers in the region.
Specific to the state of West Bengal, the market here offers exciting business opportunities, a sizable customer base, and a welcoming environment for investments. Recognizing these factors, Ashok Leyland has undertaken several strategic steps to grow significantly in this promising region.
Mr. Sanjeev Kumar, President – M&HCV, Ashok Leyland Ltd, said, “West Bengal and Eastern India at large, has been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. Like other regions in India, where our focus on customer-centricity and industry leading total cost of ownership has led to leadership positioning in multiple segments, our intent is to bring that focus here as well. We are dedicated to providing exceptional products and services by fostering mutually beneficial partnerships in the state. By bringing our technologically advanced and reliable commercial vehicles to this market, we aim to support the region’s transportation and mobility infrastructure, which in turn will empower the businesses to thrive.”
Ashok Leyland will continue to innovate and leverage new technology to be a leader in CV industry. Ashok Leyland’s robust market share growth across all segments exemplifies the technological leadership of Ashok Leyland, and the company will continue to build competitive products, organizational capabilities and efficiency for future growth. Ashok Leyland’s commitment to technology-driven operational efficiency enables the company to stay ahead of the curve and deliver exceptional results in a rapidly evolving business landscape.
Ashok Leyland has one of the largest and fastest-growing networks in the CV space. Its robust network of dealerships and service centres offer a full range of sales, service, and parts support for its entire range of commercial vehicles. The company is confident its range of products and service network will meet the needs of customers in the region and provide them with the best possible experience.
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