Toyota Kirloskar Motor Showcases The Brand-New Urban Cruiser Hyryder In Kolkata

Toyota Kirloskar Motor (TKM) has premiered its recently unveiled new Urban Cruiser Hyryder, Toyota’s first Self-charging Strong Hybrid Electric SUV and the first of its kind, in the B SUV segment in India. As one of Toyota’s sustainable mobility offerings, the Urban Cruiser Hyryder inherits Toyota’s global SUV lineage with its bold styling and technology features, making it a competitive product in the segment. The new model promises to deliver a blend of performance and fuel efficiency along with a quiet cabin, making the new SUV a perfect match for the diverse needs of the Indian car buyer.

Showcased at a very special viewing in Kolkata, the Urban Cruiser Hyryder is based on the Advanced Body Structure and has been designed for a greener future, promising to deliver a combination of performance, fuel economy, quick acceleration, lower emissions, and a smooth drive.

This special viewing was graced and inaugurated by the Chief Guest, Mr. Firhad Hakim, Honorable Minister in-Charge, Department of Transport, Housing, Urban Development & Municipal Affairs, Govt. of West Bengal. Also present at the occasion was the Guest of Honor, Mr. Dilip Mondal, Honorable Minister of State for Transport, Govt. of West Bengal, Mr. Vikram Gulati, Executive Vice President, Toyota Kirloskar Motor and Mr. Varinder Wadhwa, General Manager Associate, Strategic Business Unit, Toyota Kirloskar Motor, amongst other dignitaries from the Govt. of West Bengal.

Apart from the Urban Cruiser Hyryder, the special premier also showcased a range of electrified vehicle technologies, including Self-charging Strong Hybrid Electric, Plug-in Hybrid Electric, Fuel Cell and Battery Electric Vehicle technology.

In-line with its global philosophy of shifting rapidly towards sustainable mobility, the latest offering from Toyota in India will be powered by an e-drive transmission with 2WD. Being a Self-charging Strong Hybrid Electric Vehicle, the Urban Cruiser Hyryderis capable of running 40 per cent of the distance and 60 per cent of time on electric (EV) or zero emission mode. The new model is also available with a 1.5-litre K-series engine with Neo Drive (ISG), 5 Speed Manual Transmission & 6 Speed Automatic Transmission with 2WD & a first in the segment, 4WD option.

Over the years, Toyota has constantly worked towards advancing electrified vehicle technologies in India with a focus on local procurement of electric powertrain parts, aligning with the “Make in India” initiative promoted by the Government. The company has a strong focus on rapidly embracing the shift towards sustainable mobility by bringing practical solutions, that best meets the customer needs and energy mix of the country. This in turn can result in the widespread acceptance of environment friendly technologies to create a positive impact and enhancing energy security of the country.

Sharing his thoughts at the event, Mr. Vikram Gulati, Executive Vice President, Toyota Kirloskar Motor said, “We are proud to add yet another milestone product to our line-up of electrified vehicles in India. Over the last 25 years, Toyota in India has continuously worked towards meeting the mobility needs of consumers. Today, with over two million satisfied customers, our focus in India continues to be the introduction of advanced products that are safer and cleaner and a good match for the energy mix of the country. Achieving ‘Carbon Neutrality’ has always been the biggest challenge before us. which,fighting against carbon will require multiple technology pathways and our latest offering is another step in that direction. The Urban Cruiser Hyryder offers a Self-charging Strong Hybrid Electric powertrain which truly reflects Toyota’s advanced green technology. For the first time as a part of Toyota’s global alliance with Suzuki, this model will be manufactured at TKM’s plant in Karnataka. We strongly believe, this vehicle will provide a world-class motoring experience to all our customers.”

Speaking about the segment and the Urban Cruiser Hyryder, Mr. Varinder Wadhwa, General Manager Associate– Strategic Business Unit, Toyota Kirloskar Motor said, “At Toyota, we always bring in models based on our studies on consumer preferences and industry trends. The Urban Cruiser Hyryder, the first of its kind Self-charging Strong Hybrid Electric Vehicle in the segment, is aimed at delivering exemplary performance, best in class fuel efficiency, quick acceleration, and a smooth drive. Over the years, Toyota’s share has grown substantially in the SUV segments. The dominance of our premium offerings like the segment leading Toyota Fortuner, the Legender,and good acceptance of the Urban Cruiser are due to their bold and sophisticated styling backed by design inspired by Toyota’s global SUV lineage. We are confident that the Urban Cruiser Hyryder will create substantial excitement and further reinstate our presence in the coveted B-SUV segment in India with its several ‘best in segment’ features like the AWD(All Wheel Drive), Panoramic sunroof, 17-inch alloy, wireless charger, Heads Up Display (HUD) & 360-degree camera and connected DCM (Data Communication Module), making it the ideal choice for all automobile enthusiasts.”

On the exterior, the Urban Cruiser Hyryder boasts of LED project headlamp, twin LED daytime running lamp, side turn indicator, sporty rear skid plate, wide trapezoidal lower grille, dual tone body colour, unique crystal acrylic upper grille with chrome garnish, sleek & dynamic R17 alloy wheels and LED tail lamp.

Dimensionally, the Urban Cruiser Hyryder measures 4365 mm in length, 1795 mm in width and 1635 mm in height, and has a wheelbase of 2600 mm. The Urban Cruiser Hyryder will be available in seven monotone and four dual tone colours – Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black. Dual tone colour option (with Black roof) is available with Cafe White, Sporting Red, Enticing Silver and Speedy blue.

The interiors are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The new SUV in Self-charging Strong Hybrid Electric grades, have a stunning black and brown interior and Neo Drive grades boast of an all black interior, which combine to provide a stellar experience.

The front interior features come with 9-inch smart play cast audio, drive mode switch, Wireless charging, leather seats with ventilation, 360-degree camera & view, ambient light, door spot + IP line, head-up display, cruise control, tilt and telescopic steering, Hello Google & Hey Siri voice assistant and a soft touch instrument panel with premium switch. Other additional features include reclining rear seats, rear AC vents, 60:40 seat split and USB rear points. To make the ownership experience even more awesome, Toyota offers a customised range of 66 accessories designed exclusively for the Urban Cruiser Hyryder.

Bookings have begun from July 1, 2022, for an amount of INR 25,000.