BMW India held its exclusive driving program – BMW Joyfest 2021 – in ‘The City of Joy’ – Kolkata on 27 – 28 November 2021. The much-awaited event was held at Aquatica water theme park in Kouchpukur, near Rajarhat township. Hundreds of customers and prospects got the first-hand experience of BMW’s ‘Sheer Driving Pleasure’ and MINI’s ‘Go-Kart Feeling’.
The two-day event showcased the driving dynamics, modern functionality and high performance of the fascinating range of BMW and MINI product portfolio. The multi-city BMW Joyfest is being held in 13 cities across India.
The platform offered customers and prospects the experience of BMW, MINI and BMW Motorrad brands under a single roof. They test drove the latest vehicles under expert supervision and interacted with product experts. BMW certified trainers offered valuable advice on driving etiquette and techniques like slalom, fast laps, corner braking and emergency braking. The latest range of BMW sedans, sports activity vehicles (SAVs) and MINI cars were available for test drives. The BMW M340i xDrive and BMW Motorrad motorcycles were on special display at the event.
A dedicated lifestyle zone showcased merchandise and accessories from all three exciting brands that were available on special offers.
Based on premium international standards, the BMW Joyfest features a one-of-its-kind immersive set-up with an observation deck. A special gaming zone ensures all round entertainment for the entire family. Participants can play games such as air hockey, foosball and exciting simulator-based racing games along with an opportunity to win lots of prizes.
Power Drive 