It’s curtain-up for the new Skoda Fabia. On Tuesday, May 4, Skoda Auto will unveil the fourth generation of its successful small car. The DOX Centre for Contemporary Art in Prague will serve as a spectacular backdrop for the entirely digital world premiere. Skoda fans worldwide can move freely through a virtual pavilion and discover fascinating details about the Skoda Fabia’s success story. From now until the start of the stream on Tuesday evening, Skoda will gradually reveal new areas of the pavilion at https://fabia-skoda-virtual-event.web.app/start. The world premiere will also be broadcast on the Skoda Storyboard and the car manufacturer’s social media channels (Youtube and Facebook).
Skoda will present the fourth generation of the Fabia, based for the first time on the Volkswagen Group’s Modular Transverse Toolkit MQB-A0, 22 years after its debut. It boasts a convincing price-performance ratio, outstanding safety and a high level of comfort and build quality. With its even more dynamic and emotive design, the Skoda Fabia has all the prerequisites to continue the model series’ success story.
The digital presentation format allows viewers to tour the show as if they were in a real exhibition; they can move freely around the virtual pavilion and view the exhibits. During their tour, guests can meet Skoda Auto Board Members including Chairman of the Board Thomas Schäfer and Martin Jahn, Board Member for Sales and Marketing, as well as experts from the Skoda Design team led by Oliver Stefani. To make these encounters as realistic as possible, the Skoda representatives have each created an avatar.
The tour leads users to the various presentation areas in the DOX. In the inner courtyard, numerous LED walls are installed for the action programme and the roof terrace becomes the ‘NEXT LEVEL’ terrace – reflecting the Czech car manufacturer’s current programme for the future. These two areas will be where the new Skoda Fabia is unveiled following Thomas Schäfer’s welcoming speech. After the show, 360-degree views of vehicles will be accessible in the virtual pavilion. Later, a recording of the presentation and additional videos will be available in the airship above the ‘NEXT LEVEL’ terrace.
A three-dimensional model of the DOX was created for the virtual pavilion to stage the world premiere of the new Skoda Fabia. This is to give visitors the impression of being at a live event. The Centre for Contemporary Art is located in the Prague district of Holešovice and is a former factory that has been architecturally transformed into an impressive and ultra-modern space. The DOX premises creatively reinterpret the core characteristics of the Skoda Fabia: user-friendliness, suitability for everyday use, Simply Clever ideas and emotive design. The premiere is rounded off by a tape art concept designed exclusively for the new Fabia. Colourful adhesive strips are used to create artistic backgrounds and illustrate the walkthrough of the location. The tape artists were inspired not only by Skoda’s design language with crystalline elements but also by the driving experience in the Fabia and Simply Clever ideas as well as the extraordinary architecture of the DOX.
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