Volkswagen Passenger Cars delivered a strong performance in a very difficult environment last year to register a new-car market share of 9.09 per cent, according to SMMT data – an increase of 0.4 per cent over 2019. The introduction in March of the new Golf 8 proved a significant contributor to these results, as did the ID.3 which, despite launching in September, became one of the top-selling BEVs of the year.
SUVs performed particularly strongly for the company, with Volkswagen ranked as one of the best-selling SUV brands in 2020. This was thanks in part to the introduction of new trims levels for the Touareg SUV at the start of 2020, including the popular Black Edition, while the continued popularity of the T-Roc and T-Cross, as well as the recent introduction of the revised Tiguan, also played a major role in the brand’s success within the segment.
However, it was the hatchback segment that still proved most popular with Volkswagen customers. The Golf was the third most popular car of the year and the best-seller in its class, driven by the launch of the eighth-generation model with its choice of petrol, diesel, mild-hybrid and plug-in hybrid drivetrains. Also key to this success was the Polo, finishing the year as the eighth best-seller. Another important model of note was the all-electric ID.3, which took off from a standing start at the end of September to considerable success in just one quarter, finishing December as the fourth best-selling model overall during the month.
Power Drive 