Tata Motors has announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas).
Announcing the formal branding of its forthcoming SUV as the ‘Tata Safari’, Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”
The Safari further builds on the Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.
Arriving in showrooms this January, booking for the new Safari will begin shortly. Stay tuned for more details.
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