Mahindra & Mahindra Ltd. (M&M Ltd.), today announced the launch of ‘Own-Online’, an end to end, online vehicle ownership solution. A new way to own a Mahindra vehicle, Own-Online is a one-stop, 24×7 destination where the customer can finance, insure, exchange, accessorise and own a Mahindra vehicle in four simple steps, from the comfort of their homes. (www.mahindrasyouv.com/Own-Online).
The customer can now own a Mahindra vehicle in four easy steps:
1. Explore and Personalise – Explore Mahindra’s wide range of SUVs and personalise as per your needs.
2. Get instant exchange quote – Select a dealer of choice and get an instant, real-time quotation for your old car.
3. Choose finance and insurance – Choose from multiple finance and insurance options and get online approval.
4. Payment and delivery at doorstep – Make payment and get ‘contactless’ delivery at preferred location.
Speaking about the launch of Own-Online, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra Ltd. said, “Today we are delighted to launch ‘Own-Online’ platform, India’s most complete, end-to-end, online car ownership solution. Its easy & convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered! With our pre and post purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us. In the recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction. We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers.”
Own-Online is a seamless solution where the customer can personalise their vehicles, instantly generate an exchange, finance and insurance quotations in a few clicks and make booking payment, making the car ownership journey end-to-end and online in the true sense.
Mahindra’s pan-India network of 270+ dealers and 900+ touchpoints is integrated with the Own-Online platform through robust back-end technology and process cohesion. This will enable a seamless and personalised end-to-end customer experience, offering convenience of online purchasing and comfort of local assistance. Dealerships have upgraded their procedures and processes and are trained to minimise physical contact. In fact, additional precautions are being taken across the customer interaction processes such as test drives, document collection and vehicle delivery to ensure high hygiene standards are maintained.
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