In order to highlight and emphasize the need for safer roads, Bridgestone India commemorated the National Road Safety Week. Bridgestone believes in a holistic 360 degree road safety which includes driver health, driving skills and pedestrian knowledge. With this in mind and keeping in view its CSR philosophy of ‘Our Way to Serve’ Bridgestone India conducted more than 12 camps, benefiting 500 drivers and creating awareness among students in more than 200 schools.
“As a mobility solutions provider, we have a responsibility towards better road safety. Road Safety is a combination of man and machine and it is with this that we primarily focus on upgrading driving skills, ensuring good health of drivers and catching them young by imparting road safety awareness to more than one lakh students.” said Parag Satpute, Managing Director, Bridgestone India
As part of its various initiatives, 200 rural schools were approached as a platform to create awareness to around 1,50,000 students and nurtured over 600 road safety champions in collaboration with the Traffic police and education departments. To cater to the healthcare needs of drivers of 10 fleets across India, Health Camps were organized wherein more than 500 drivers benefitted. First Aid Pouches were also distributed amongst the fleet drivers.
Under Bridgestone’s flagship initiative, Project Sarthi, which focuses on skilling the Heavy Motor Vehicle Drivers in conjunction with the Institute of Driver Training & Research (IDTR), 70 trainee drivers underwent extensive training on enhancing driving skills and safety. They were awarded certificates after completing the 45 days training period. In addition, these drivers took a pledge towards safe driving practices.
All the Bridgestone India employees participated with full fervour and commitment during the Road Safety Week and undertook a pledge to reinforce road safety practices.
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