From Left to Right – Mr. Reetesh Vashisht- Zonal Manager- East, Tata Motors , Mr. Pratap Bose, VP – Global Design, Tata Motors launched the premium hatchback – Tata ALtroz today in Kolkata.
Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz in Kolkata. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from Rs 5.29 lakhs for the base petrol variant and Rs 6.99 lakhs for the base diesel trim.
The Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. It comes with a striking design, a number of industry-first features and a Global NCAP 5-star rating. The Altroz will come with six different factory-fitted customizable options.
According to Pratap Bose, Vice President – Global Design, Tata Motors, “We are delighted to announce the launch of our premium hatchback – The Tata Altroz. The Altroz is already a product that we are proud of as it is the second Tata as well as Indian car, to have received a 5-star Global NCAP rating. It is a landmark product and is a true representative of the Gold Standard in Safety, Design, Technology, Driving Dynamics and Customer Delight. We are confident that this product will not only deliver the best driving experience to our customers, but also set new benchmarks as we set foot into the premium hatchback segment.”
The Altroz sets a high standard in safety with its 5 Star Global NCAP rating. The car comes with safety features such as ABS, EBD and CSC as standard along with dual airbags.
Based on the Impact 2.0 design philosophy, the Altroz’s futuristic design consists of modern, intelligent and tastefully crafted interiors. The 90 degree opening doors ensure that there is enough space for passengers to get in and out of the vehicle. The laser cut alloy wheels and premium black piano finish on the interiors adds to the style quotient.
Equipped with a 17.78 cm touchscreen Harman infotainment and impressive acoustics, the Altroz also comes with voice command recognition, Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless experience.
The Altroz is available with both petrol and diesel engines along with a fine-tuned suspension suitable to Indian road conditions. The cruise control feature along with multi-drive modes ensure comfortable driving in the city and on the highway.
The flat rear floor, rear AC vents, cabin space and 24 utility spaces ensure that the driving experience is convenient and comfortable. Spacious interiors along with a wearable key fob result in a hassle free experience for the customer.
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