Mercedes-Benz India’s luxurious experiential event — Luxe Drive Live — is all set to delight patrons and potential customers in Kolkata, on September 7-8, 2019.
The event has been planned in light of the grand success of the 2019 Mercedes-Benz Luxe Drive Live in Coimbatore and Guwahati.
Built on three exciting pillars — Adrenaline, Gourmet and Music — #LuxeDriveLive is a unique customer engagement initiative that offers participants a holistic brand experience.
Luxe Drive and MTV will share the stage to present an impressive musical extravaganza with electrifying performances from some of the most talented voices in the industry. Popular bands like Serenade, The Yellow Diary, Fame The Band and Gingerfeet would be performing for the audiences in Kolkata. After the soul-stirring music, patrons can go on a culinary trip and relish mouthwatering cuisine prepared exclusively by celebrity chef Ranveer Brar.
Luxe Drive Live will provide a complementary car evaluation experience and special trade-in with personalised finance and an opportunity to pick up exclusive Mercedes-Benz merchandise. It will also have a special zone for patrons’ children, Daimler Financial Services, and an advisory facility for potential consumers.
Highlights
The event consists of the following three pillars of experience:
Adrenaline: Designed to heighten driving experience at the Luxe Drive Live event, Mercedes-Benz has divided the product engagement into five zones, offering guests a range of vehicles to choose from. The driving experience is also enhanced by the availability of more self-drive zones with extended duration. Automobile enthusiasts can witness the technical expertise and superior performance of Mercedes-Benz products through hands-on driving on custom-designed test tracks. To increase the drive experience and product exposure for all its SUVs, Mercedes-Benz also has a specially designed self-drive zone for the GLA and GLC. Patrons can be a part of the SUV demonstration drives that showcase the off-road capabilities of the GLE and GLS models, along with a pre-safe demonstration in the C-Class and E-Class.
Gourmet: This has been the most successful engagement pillar for Luxe Drive Live over the years. Mercedes-Benz continues its association with Chef Ranveer Brar to provide guests with a delectable culinary experience. The renowned chef will also interact with participants in an exclusive workshop on gourmet and food photography.
Luxe Drive Live and MTV sessions: Mercedes-Benz has created an extra pillar for the extravagant evening to provide participants with an electrifying experience and a memorable weekend. Mercedes-Benz India is associating with MTV for a series of live music gigs that showcase the work of today’s leading singers and present some of the most talented artists across genres.
Power Drive 