Volvo Car India flagged off an all women drive under the global ‘Equal Vehicles for All’ (E.V.A.) initiative to promote gender equality. The rich data of over four decades and 40,000 investigations involving car crashes has now been provided to the world. The E.V.A. initiative centres around safety for all and not just safety developed by testing the traditional ‘Male Crash Test Dummies’. Women have a different anatomy and hence different effects in crashes.
Volvo cars are tested with Female Crash Test Dummies as well delivering safety for all. The seats are ergonomically designed with WHIPS to reduce the whiplash risk for male and females by half. The Side Impact Protection System (SIPS) relies on an intelligent structure to boost overall safety. In fact, SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50 per cent for all passengers.
The gender equality does not stop just at product development, it is an integral part of Volvo’s corporate mission and culture. Volvo Cars is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23 per cent women workforce.
Sudeep Narayan, Corporate Communications Director – Volvo Car India said “ We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have at least one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, thereby delivering safety for all”.
Power Drive 