The new Ducati Diavel 1260 has won one of the most prestigious international awards for design, the “Red Dot Award: Best of the Best” in the Product Design category.
Each year since 1955, the “Red Dot Design Award” has been assigned to the most original and worthy entries in terms of design and innovation. After evaluating over 5,500 products, a highly qualified jury made up of 40 international experts has assigned the new Diavel 1260 with the prestigious title “Red Dot Award 2019: Best of the Best”.
This is the third winner for the Bologna-based company, following the previous awards won by two such iconic motorcycles as the 1199 Panigale in 2013 and the XDiavel S in 2016, showing how a Ducati bike can be an icon of style, innovation and performance.
“It’s never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride,” commented Andrea Ferraresi, Ducati Style Centre Manager. “Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers.”
Power Drive 